OM0013 – Advanced Production




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(Winter/November 2012)
Master of Business Administration - MBA Semester 3
“Operations Management” Specialization
OM 0013 – Advanced Production (4 credits)
(Book ID: B1235)
ASSIGNMENT- Set 1
Marks 60

Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.

Q1.a. Explain the impact of product or service life cycle on operation strategy. 5 marks(150-200) words
Answer : Product Lifecycle Management

Successful product innovation is a key driver of revenue growth, competitive margins and, in some cases, even business survival.  The ability to bring innovative products and services to market quickly, efficiently and ahead of the competition is the primary source of long-term competitive advantage.  In addition, as enterprises increasingly leverage core capabilities of partners and vendors, products are increasingly delivered with external partners, requiring companies to both integrate internally and with




b. Explain the sources of competitive advantage.                                      5 marks(150-200) words

Answer : Resources

Learning materials, support resources and interactive engagement are provided through the Virtual Learning Environment. Everything you need to study and achieve learning outcomes is provided.
A specially written study guide and comprehensive academic text are accessed online and can be printed from PDF versions supplied.  Both have been written to supplement each other and incorporate many features that will help you.





Q2.a. What are the different types of benchmarking?                             5 marks(150-200) words 

Answer :  Strategic Benchmarking is used to improve overall performance by examining the long-term strategies and approaches that have enabled great performers to succeed. It involves considering core competencies, developing new products and services; changing the balance of activities; and improving capabilities for dealing with changes in the background environment.





b. Explain the various automated systems for transfer of materials in the production plant?  
                                                                                                                        5 marks(150-200) words

Answer :  Basically, automation system comes to reduce labor power and time in the production. Here we can see the evolution systems with some examples. The goods requited by society were produces in small quantities by craftsman who would know the need of the community and produced them by their own hands with simple tools. The apprentices or by another craftsman, who would make them to meet the requests made.




Q3. Explain the different types of stores layout                                       10 marks(300-400) words

Answer : Optimizing the organization of a retail store helps ensure that customers can find what they are looking for quickly and navigate the store with ease. Certain layouts work better for different types of stores and the buildings they reside in, but each is implemented with the same goal in mind: to generate the most sales. Consider all of your options before finalizing the layout of your store. Does this Spark an idea?

Grid Layout




 Q4. Explain the ingredients of a business process                                    10 marks(300-400) words
Answer : Ingredients of Business Process

 1) Time: You must understand that time is money. In business, our objective is to make money. Period. But the question is how productively you convert your time into money. Are you making full use of your time or you just let the time pass by you?

How much you make depends on how good you are at converting time to money. If you are already productive, then you may want to ask what are the things you can do to improve further the ratio of dollar/second? If you are making $0.01





Q5. What are the five process types. Explain any one in detail.               10 marks(300-400) words

Answer :  Processes

Processes can be described by their starting and stopping points and by the kinds of changes that take place in between. Figure 1 shows the category Process subdivided by the distinction of continuous change versus discrete change. In a continuous process, which is the normal kind of physical process, incremental






Q6. Explain the impact of internet on new product development.          10 marks(300-400) words

Answer :  Faced with the rapidly changing environment and the necessity to effectively manage the collaborative nature of product development, numerous firms invest in Internet-based technologies (IBT) to support their innovation activity. However, despite the vast theoretical and case-study-based research in the literature regarding the alleged role of Internet-based technologies in new product development (NPD), there is no systematic large-scale empirical evidence which would confirm that the use of Internet-based technologies leads to improvement of NPD performance.
In order to address this issue, this thesis examined the impact of the Internet-based technology use on NPD performance. First, a novel



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