MK0012 – Retail Marketing

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Master of Business Administration- MBA Semester 3

MK0012 – Retail Marketing - 4 Credits

(Book ID: B1222)

Assignment Set -1 (60 marks)

Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.

Q1.List the various techniques used for consumer promotions.                   10 marks(350-400 words)

Answer :  Consumer sales promotion is a marketing technique that is used to entice customers to purchase a product. The promotions typically last for a set period of time and are used to achieve a specific purpose, such as increasing market share or unveiling a new product. A number of promotional techniques are commonly used by

Q2.What are the different types of retail store locations? What are their pros and cons?

                                                                                                                                       10marks(350-400 words)

Answer :  Commercial retail locations are available in many different forms. Stop and think about the businesses in your town. Like most communities, there are probably older shopping areas, new bustling retail locations and some

Q3.Discuss the strategic retail planning process in brief.                                 10 marks(350-400 words)

Answer :  Steps in the Strategic entail Planning Process

The strategic retail planning process is the set of steps a re­tailer goes through to develop a strategic retail plan. It describes how retailers select target market seg­ments, determine the appropriate retail format, and build sustainable competitive vantages. The planning process can be

used to formulate strategic plans at

Q4.What do you mean by store layout? Discuss various types of layouts. 10 marks(350-400 words)

Answer :  A store layout is the design in which a store's interior is set up. Store layouts are well thought out to provide the best exposure possible. They are designed to create an attractive image for consumers

Q5.Discuss the different types of store based retailers. Give examples for each. 10 marks(350-400 words)

Answer : Retail stores can be small, boutique operations that sell niche products or large, high-turnover emporiums that sell everything from tires to garden hoses. These stores are good places to look for seasonal, summer and full-time

Q6.Discuss the stages in retail environment analysis.                                    10 marks(350-400 words)

Answer : Retail planning policy illustrates the complexities of managing and regulating the retail  environment. Consumers are more demanding, affluent and mobile than ever before, but a sizeable segment of the population is poor and socially excluded from a range of services, including retailing.

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