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Spring/Feb 2013
Master of Business
Administration- MBA Semester 4
MI0039 –eCommerce-4
Credits
(Book ID:B1325)
Assignment Set -1 (60
marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all
questions.
Q1.Warigon is a retail company and they want to automate the payment
system. Assume that you are the design engineer of that company. What are the
factors that you would consider while designing the electronic payment
system?10 marks(350-400 words)
Answer : Designing Electronic Payment Systems
The following factors like non
technical in nature, that must be consider while designing the electronic
payment system for the retail company to automate the payment system:
• Privacy. A user expects to trust in a secure system; just as the
telephone is a safe and private medium free of wiretaps and hackers, electronic
communication must merit equal trust.
• Security. A secure system verifies
Q2.Discuss the working concepts of EDI10 marks(350-400 words)
Answer : Working concepts of EDI discuss the step by step process:
1.Preparation of electronic documents
: The first step in any sequence
of Electronic Data Interchange is the collection and organisation of data by
ABCs internal application systems. Instead of printing out purchase orders,ABCs
system builds an electronic file of purchase orders.
2. Outbound translation:
The electronic file is then
translated into a standard format. The result is a data file that contains a
series of structured transactions related to the purchase orders. ABCs EDI
translation software will produce a separate file for each
Q3.What are the four Ps of marketing? Explain how it is applied to
internet marketing10 marks
(350-400 words)
Answer : The marketing mix and
the 4 Ps of marketing are often used as synonyms for each other. In fact, they
are not necessarily the same thing.
"Marketing mix" is a
general phrase used to describe the different kinds of choices organizations
have to make in the whole process of bringing a product or service to market.
The 4 Ps is one way – probably the best-known way – of defining the marketing
mix, and was first expressed in 1960 by E J McCarthy.
Q4.Analyze the structure of a website 10 marks(350-400 words)
Answer : Website Structure Analysis
One of the things I do before
submitting a website to search engines is I make sure it is structured
correctly for search engine compliance and human usability. This document
summarizes the most common mistakes people make
Q5.List the benefits of online catalogue 10 marks(350-400 words)
Answer : The use of an online
catalogue based on latest web technology can reach a massive improvement
compared to printed catalogue.
E-Catalogue or internet catalogue
are the main road to e-commerce or e-procurement improvement.
Electronic catalo includes the
ability to find both standard or configured items through category drilldowns,
searches, and filters. The E-catalo also allows users to obtain information
such as cut sheets, product descriptions,
Q6.Define Commerce. Describe the areas of potential growth and future
of mCommerce10 Marks(350-400 words)
Answer : INTRODUCTION DEFINITION OF M-COMMERCE
Mobile commerce stands for electronic trading
of goods and services made through mobile devices’-Commerce is the wave of
electronic commerce being brought about by wireless technology. It is not a new
way of processing credit and debit cards this method has been around for a few
years, but is just really starting to make a large impact on how we do business
away from our offices.
m-commerce does not have any
precise definition. m-Commerce and its definition varies from every individual.
m-Commerce is called
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