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Marketing Research

September 2022 Examination

 

 

 

Q1. Dabur Chyavanprash is a prominent brand in Dabur’s product portfolio. Analyze its various attributes of brand equity. You can use public domain data to analyze the same. (10 Marks) –

 

Ans 1.

Introduction

The FMCG area demand is introduced to different business flags by adding the brand values, identifying the distinct modifications, and developing the natural healthcare products and services with the nice digestive changes and reliability with brought product changes. Furthermore, the business demand is introduced to the precise services development and managing the brand values

 

 

Q2. Amul Ice-creams wants to assess the attitude of customers towards all the aspects of their brand including 4Ps, purchase preference, loyalty etc. They also want to know, which other brands (minimum 2) are in the consideration set of customers and why they buy the other brands. You have been commissioned the task of designing a questionnaire for the same. They also want the demographic details of customers for profiling. Use appropriate statements and the right scale while developing the questionnaire. (10 Marks)

 

Ans 2.

Introduction

Business marketing strategies are introduced to the concert of business working that helps to control the exceptional work sports and competitive benefits of corporations through managing the consumer's segmentation and sales of organizations. Moreover, there are exclusive business strategies and departments of operating that help to address special additives of organizations, such as control tactics, strategic management changes, and advertising business thoughts with

 

 

 

Q3. An electric car priced at 15 lakhs is launched by a leading Korean Automobile company in India. The company enjoys great brand reputation but they are launching the electric car for the first time. Their first target market is the four metros in India (first year) and they want to scale to other parts of the country as well. They have provided charging facilities across petrol stations, malls, housing colonies and still developing the same facilities at a high pace. They are targeting the upper middle class and above to buy the vehicle as a second car or attract young affluent first time buyers.

 

a. What media mix will you suggest for the campaign? (5 Marks)

 

Ans 3a.

Introduction

Social media strategies and online marketing is the new trend of businesses that assist in connecting uncountable numbers of stakeholders and purchasers through easy access to online services and changing values. Moreover, this content material will discover the idea of media marketing techniques brought to business tasks and strategies for developing first-rate campaign

 

 

 

b. How will you measure the ad effectiveness after the first 3 months? (5 Marks)

 

Ans 3b.

Introduction

Market and worker effectiveness help to degree the fine of services and upload the unique business compilation based on market competitive adjustments and competitors of organizations available inside the worldwide marketplace. This phase will describe the working records on

 

 

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Marketing of Financial Services - NMIMS MBA Solved Assignments Latest

 

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Marketing of Financial Services

September 2022 Examination

 

 

Q1. Design a Financial Literacy program for an Asset Management Company (Mutual Fund) of your choice. (10 Marks)

 

Ans 1.

Introduction

 

Defining financial Literacy - Is the knowledge and application of different forms of financial acumen. These may encompass understanding how credit works, creating finances, and saving for retirement. Financial literacy encompasses the expertise of diverse economic instruments, such as ETFs, stocks, and bonds, and creating an investment plan. The Asset control company (Mutual Fund) of my choice is HDFC Mutual Fund. This company's

 

 

Q2. Structure a better alternative to the Child Plans offered by Life Insurance companies. The alternative suggested should cover both a life insurance plan as well as an investment avenue. (10 Marks)

 

Ans 2.

Introduction

The profound joy of welcoming a baby into your family is matchless. Limitless anticipation can even change into unlimited celebrations. A baby changes the sector in any own family. Due to this new arrival, your goals as parents end up more significantly pleasant too. A profession-deserving education could support a lavish wedding, a high-flying profession, and the kid's future needs because the natural continuation comes to the fore. One may additionally tend to overlook their other responsibilities (within the excitement), taking care of aging parents, buying

 

 

 

Q3. SumitAswani, aged 34 years, working with a pharma company, has approached you for preparing his Financial Plan. He earns a salary of Rs. 21 lakhs per annum. His wife Prerna, aged 32 years, is a homemaker. They have one son Kabir, aged 3 years. (You can make any assumptions to further build up your case.)

 

a. Sumit and Prerna want to start investing in Kabir's higher education. Develop an investment strategy to help them achieve their goal. (5 Marks)

 

Ans 3a.

Introduction

In accord with Sumit and Prerna's wish to start investing in Kabir's higher education, I might advise LIC's "New children's cash back Plan". It's a traditional, non-connected, taking part, and money-back plan. It is a tailor-made plan via Survival benefits that cater to schooling, marriage, and different extraordinary forms of wishes of growing kids. Moreover, it offers a

 

 

 

b. Sumit has expressed his desire to retire by the age of 55. Design a retirement plan for him. (5 Marks)

 

Ans 3b.

Introduction

If anyone like Sumit is 55 years of age and desires to retire at that age, he needs the right retirement plan. For this kind of human, a retirement benefits scheme wishes to be planned. 

 

Whether anyone plans to retire late, early, or in no way but has an ok amount of money saved, it is fit for making all the difference, psychologically and financially. Your recognition needs to be

 

 

 

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Manpower Planning, Recruitment and Selection - NMIMS MBA Solved Assignments Latest

 

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Manpower Planning, Recruitment and Selection

September 2022 Examination

 

 

Q1. “E-recruitment  is  one  of  the  modern  channels  of  recruitment”.  Do  you  agree  with  this statement? Why or why not?     (10 Marks)

Answer 1.

Introduction

E-recruitment is one of the modern recruiting channels. The concept of e-recruitment has changed the normal recruiting process over the last decade. This was achieved by providing a large pool of candidates and allowing HR staff to identify the most capable candidates. By definition, e-recruitment carries out the recruitment process through online means. Without e-recruitment, most organizations will find it difficult to attract a large number of potential candidates to choose the best recruitment. E-Recruiting is known in many other terms, including internet jobs, web-based jobs, and

 

 

Q2. Career Anchors play vital role while deciding the career choices. Give your inputs and explain in detail.    (10 Marks)                                                                                                              

Answer 2

Introduction

Edgar Schein, acclaimed as one of the founders of the field of modern organizational psychology, points out that each of us has a particular work direction. We all work with specific priorities and values. He calls this concept a "career anchor." It represents a combination of perceived professional abilities, including talents, motivations, values ​​and attitudes that provide stability and direction to a person's career. It is seen as the person's "motivation" or "drive." Career anchors indicate top priority needs and work life factors that you may not want to give up. Many are not really clear about their needs and skills and make inappropriate career choices that

 

 

Q3. Human  Resource  is  a  valuable  asset  of  the  organization.  The  success  or  failure  of  the organization depends upon the efforts put in by the human resource.

a. Why do you think Performance Appraisal is important?     (5 Marks)

 

Answer 3a

Introduction

Performance appraisals include regular, written and systematic reviews of employee performance. Employees typically hold evaluation meetings with one-on-one discussions with line managers on past, present, and future performance issues. Performance appraisal takes a systematic approach to complement the organization with an ongoing process and assess

 

 

Q3b. How will you encourage good performance of employees in your organization?  (5Marks)

Answer 3b.

Introduction

Positive work culture and a good organizational culture help organisations achieve effective results. This strategy can increase productivity, and employee involvement, and create an environment suitable for innovation. However, these benefits can only be achieved through employee motivation and performance.

 

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Managing Business Process Outsourcing - NMIMS MBA Solved Assignments Latest

 

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Managing Business Process Outsourcing

September 2022 Examination

 

 

Q1. BPO is often considered to be a high-risk project for an organisation. Every organisation will face certain risks that need to be evaluated and for which appropriate mitigation measures need to be determined.

List out the various risk factors involved in outsourcing of Call center for customer support  process  and  digital  marketing  to  a  BPO  for  a  Automobile  manufacturing company. (10 Marks)

Ans 1.

Introduction.

Providing good customer service is a key component to maintaining the ongoing success of your company, therefore, call centers employ a different set of strategies in every organization. This strategy is set to achieve one common goal which is to deliver exceptional customer service experiences. The alternative is embracing cloud computing where a different organization managesits call centers that are cloud calling. This is a type of unified communication as a service (UCaaS) that offers voice communication through a third-party host thus replacing the need fora collection of technologies that may include traditional office telephone, softphones,and private

 

 

Q 2. Describe  the  conceptual  model  of  BPO  strategic  partnering  with  reference  to  the following:

a. Readiness for outsourcing

b. Selection of an appropriate BPO partner

c. Tender negotiation    (10Marks)

 

Ans 2a.

Introduction

BPO is generally seen as the delegation of entire, or parts of, organizational business processes to a third-party provider including the hardware and software that supports those processes. An example is a leading company that is Paws and Whisker. They choose the best processes because in the organization there are those clients who understand or feel by the use of electronic mail will help them solve their issues while there are others that may prefer a live call. The process of Business Process Outsourcing (BPO) is the concept of hiring another outside business or company to fulfill a process that your business needs to operate.

 

Q3. Banks have often built the majority of their technology solutions in-house in the past, this has changed gradually in recent years for a number of reasons, including costs, speed to market, and  access  to innovation and  expertize. XDFL Bank's outsourcing-focused approach has been led by its desire to concentrate resources on meeting clients’ banking needs.

Part of a larger financial services group, the bank has a small but growing share of domestic household lending and retail deposit markets, with growth driven by marketing to the parent group’s clients and by generating new business. The bank serves customers via both digital channels and a branch network, with a particular focus on high levels of automation and investment in self-service delivery channels.

“Any bank’s systems must provide high availability, high levels of security and have the ability to cope with periods of high transaction volumes. Indeed, the ability of a bank’s underlying operating infrastructure to deliver on these expectations is critical to maintaining client trust," said the bank’s head of IT.

From an IT perspective, the bank’s strategy has been to outsource system support and development as much as possible: it brought in all of its 80—100 systems - from core banking to reporting to applications supporting its digital channels. This means the primary responsibility of its 30 in-house IT staff is to govern and manage relationships with third-party vendors.

The key reason for choosing an outsourcing strategy was to help the bank to focus on meeting customers’ banking needs; IT supports this aim, but it is not a core competence integral to the bank’s ability to serve customers.

“Rather than competing to recruit today’s developer skills, the bank decided it was better served hiring staff that can combine a number of skills, including developer experience, project and vendor management to ensure that we work effectively with third-parties to deliver superior banking services to clients,” explained the bank’s head of IT. The bank’s approach to service development is customer-driven and agile, which means it tends to make a lot of incremental changes on an ongoing basis, rather than launching big projects or releases. Despite only hiring around 30 in-house IT employees, the total number of people  working  on  the  bank’s  IT  infrastructure  across  all  vendors  runs  into  the hundreds.

a. Does XDFL Bank's approach on outsourcing give itself an advantage in terms of managing risk better? Justify.    (5 Marks)

Ans 3a.

Introduction

Banking services are perceived as commodities just like electricity and cellular services. Many customers do not decide where to bank, they begin to bank at an institution that is close at hand or one that is most convenient when they want to start an account. Where there is competition among institutions, there is a need for this institution to use a business procedure

 

 

Q 3b. What would be the factors on which the success of the outsourcing endevour of the bank be most dependent on? Explain in brief.  (5 Marks)

Ans 3b

Introduction

Financial institutions delegates one or more project processes to an external provider that in term of Administrates, owns the selected processes based on measurable and performance metrics. Banks highly outsource processesto support the business acquisition and account servicing activities associated with the customer lending lifecycle. These processes are usually defined by industry analysts and advisors. Manufacturing industries may deal with a

 

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