Friday, August 28, 2015

BBA405 - RETAIL MANAGEMENT

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ASSIGNMENT

DRIVE
SUMMER 2015
PROGRAM
BBA
SUBJECT CODE & NAME
BBA405 - RETAIL MANAGEMENT
BOOK ID
B1712
SEMESTER
4
CREDITS
2
MARKS
30


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q.1 Write short notes on the following:
a) Functions of retailing
b) Retail marketing

Ans : a) Functions of retailing:

Retailing is extremely important to everyone because without retailers we would not have access to everyday products that we need. Our lives would be very different if we could not 'pop to the shop' and buy virtually anything we could want.
The functions of retailing include :

a. Sorting :



b) Retail marketing:

Retail marketing is the range of activities undertaken by a retailer to promote awareness and sales of the company’s products. This is different from other types of marketing because of the components of the retail trade, such as selling finished goods in small quantities to the consumer or end user, usually from a fixed location. Retail

Q. 2 Explain the functions of merchandising manager.

Ans : Functions of merchandising manager:

Merchandise managers pick out the products that will be sold in a store and oversee their marketing and purchase. Employers usually require applicants to have some formal education or retail experience. For aspiring merchandise managers


Q.3 What is meant by retail space management? Describe the elements of store design?

Ans : Meaning of retail space management:

Once a retailer decides what to buy from vendors and how much of it to allocate to specific stores, someone needs to decide where in the stores the products will sit. This is a very important step in retail since store layouts are crucial to the shopping experience. Products need to be easy to locate, near related products, and have the correct facings. Should this product be on the endcap? Should it be at eye level? Should it have 8 facings or 10?
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BBA404- SMALL BUSINESS MANAGEMENT

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ASSIGNMENT

DRIVE
SUMMER 2015
PROGRAM
BBA
SUBJECT CODE & NAME
BBA404- SMALL BUSINESS MANAGEMENT
SEMESTER
4
BK ID
B1715
CREDITS
2
MARKS
30


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

1 Define small business and explain its characteristics.

Ans : Entrepreneurs and those who work for small businesses tend to enjoy doing a variety of tasks, and are generally flexible people. With low sales volume and high dependence upon people and labor, the atmosphere and workplace culture in a small business contrasts with those in a large, well-funded corporation.

Definition
In the Small Business Act, a small business is defined as "one that is independently owned and operated and which is not dominant in its


2 Explain Porter’s five forces model.

Ans : Michael Porter provided a framework that models an industry as being influenced by five forces. These five forces are those competitive forces that shape every single industry and market. These forces help us to analyze everything from the intensity of competition to the profitability and attractiveness of an industry.
Five Forces Analysis helps the marketer to contrast a competitive environment. Five forces analysis looks at five key areas namely the threat of entry



3 Explain various sources of Working Capital.

Ans : Working capital Definition:

Working capital refers to the funds needed by a business to conduct its daily operations, such as payment of wages, purchase of raw material, covering overhead costs and offering credit services. Working capital can be subdivided into two areas:
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BBA403 – International marketing

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ASSIGNMENT

DRIVE
SUMMER 2015
PROGRAM
BBA
SUBJECT CODE & NAME
BBA 403 – International marketing
SEMESTER
4
BK ID
B1714
CREDITS
4
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.


Q.1 Explain the meaning, need and significance of international marketing.

Ans : Meaning of international marketing :

International Marketing can be defined as exchange of goods and services between different national markets involving buyers and sellers.
According to the American Marketing Association, “International Marketing is the multi-national process of planning and executing the conception, prices, promotion and distribution of ideal goods and services to create exchanges that satisfy the individual and organizational objectives.”
It is concerned with the micro aspects of a market and takes the company as a unit of analysis. The purpose is to find out as to why and how a product succeeds or fails in a foreign country and how marketing efforts influence the results of international marketing.

Need:

Global marketing is the process of conveying a final product worldwide with the hopes of reaching the international marketing community. Some of the important facts about global marketing are futures markets offer highly liquid and standardized contracts to large and small market participants alike, markets require robust participation and rely on a mix of commercial participants and liquidity providers, and it is the presence of many market






Q3. Assessing political environment plays an important role in taking business decisions. Discuss this statement. What risks could arise due to political environment?

Answer: Environmental analysis is a strategic tool. It is a process to identify all the external and internal elements, which can affect the organization’s performance. The analysis entails assessing the level of threat or opportunity the factors might present. These evaluations are later translated into the decision-making process. The analysis helps align strategies with the firm’s environment.

The political factors take the country’s current political situation. It also reads the global political condition’s effect on the country and business. When conducting this step, ask questions like “What kind of government leadership is impacting decisions of the firm?”

Some political factors that you can study are:





Q.4 Explain the meaning and need of secondary research in international marketing.

Answer:  Meaning of secondary research in international marketing:

Market research is an essential part of any business plan, whether a fledgling business or a multinational organisation. Knowing that there is a sustainable market for your product and understanding what your audience expects from you is vital to a successful business launch. Market research can generally be split into two categories; primary and secondary market research.
Secondary research makes use of existing data from whatever sources are available. There are government censuses, Mintel surveys, and many private market research agencies that allow access to their data; some of it for free. It can be




Q.5 What is the mode of entry adopted by McDonalds? Discuss the various modes of entry in international business.

Ans : Mode of entry by McDonalds:

The attractiveness of a country as a potential market for an international business depends on balancing the benefits, costs, and risks associated with doing business in that country. The long-run economic benefits of doing business in a country are a function of factors such as the sixe of the market, the present wealth of consumers in that market, and the likely future wealth of consumers, which depends upon economic growth rates. While some markets are very large when measured by number of consumers, it is also important to look at the living standards and economic growth.

Franchisation mode :

The entry mode chosen by McDonald’s to have presence in




Q.6 Write short notes on:

a) Product diversification
Answer: A product diversification strategy is a form of business development. Small businesses that implement the strategy can diversify their product range by modifying existing products or adding new products to the range. The strategy provides opportunities to grow the business by increasing sales to existing customers or entering new markets.
Objectives




b) Product customization

Answer: Sellers of everything from dress shirts to handbags and even consumer packaged goods are discovering the value of letting customers create their own unique products. Retailers use Big Data to present a personalized set of products to their customers—it’s been a driving force behind Amazon’s success. Now brands are taking personalization a big step forward into mass customization. They are

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BBA402 MANAGEMENT ACCOUNTING

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ASSIGNMENT

DRIVE
SUMMER 2015
PROGRAM
BBA
SUBJECT CODE & NAME
BBA402 MANAGEMENT ACCOUNTING
SEMESTER
4
BK ID
B1713
CREDITS
4
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.


Q.1 Budgetary control is a strong business tool that helps companies maximize profits. Explain the
advantages of budgetary control.

Ans :  Advantages of budgetary control :

Every business needs to have a budgetary control system in place for effective and proper financial planning for the business. Sometimes the lack of a proper accountability program in a business may cause the business to make losses and incur unnecessary expenses. The benefits of budgetary control in business include the following;

1. The role of the budgetary control in a business is to monitor and control all income and expenses. It also helps with managing the demands for cash and minimizes borrowing of money to operate the business.

2. When there is a budgetary control system



Q.2 The success of a business enterprise depends to a great extent on how efficiently and effectively it can control costs. 
Give the meaning of standard costing.  Describe estimated cost and standard cost. 

Ans :  Meaning of standard costing  :

Standard costing is an important subtopic of cost accounting. Standard costs are usually associated with a manufacturing company's costs of direct material, direct labor, and manufacturing overhead.
Rather than assigning the actual costs of direct material, direct labor, and manufacturing overhead to a product, many manufacturers assign the expected or standard cost. This means that a manufacturer's inventories and cost of goods sold will begin with amounts reflecting the standard costs, not the actual costs, of a product. Manufacturers, of course, still have to pay the actual costs. As a result there are almost always differences between the actual costs and the standard costs, and those differences are known as variances.
Standard costing and the related variances is a valuable management tool. If a variance arises, management becomes aware that manufacturing costs have differed from the standard (planned, expected) costs. If actual costs are


3. Marginal costing plays a major role in making certain decisions. It provides information to management regarding the behavior of costs and the incidence of such costs on the profitability of an undertaking. Please explain the advantages of marginal costing.

Answer : What is Marginal Costing?
It is a costing technique where only variable cost or direct cost will be charged to the cost unit produced.

Marginal costing also shows the effect on profit of changes in volume/type of output by differentiating between fixed and variable costs.

Salient Points:



Q.4 Variance analysis is a tool for measuring performance and depends on the principle of
management by exception. Explain the uses of variance. 

From the following information, calculate sales margin price variance and sales margin volume
variance.


Budgeted sale                                                     Actual sale
product
Qty.
units
Sales price per unit (rs)
Standard price per unit (rs)
product
Qty.
units
sales price per (rs)
A
600
20
12
A
800
24
B
400
15
9
B
600
12

1000



1400





Ans : The uses of variances  :

Variance analysis, also described as analysis of variance or ANOVA, involves assessing the difference between two figures. Its uses are described below :

1. Budget vs. Actual Costs:

Variance analysis is important to assist with managing budgets by controlling budgeted versus actual costs. In program and project management, for example, financial data are generally assessed at key intervals or milestones. For instance, a monthly closing report might provide quantitative data about expenses, revenue and remaining inventory


Calculation of standard margin price variance and sales margin volume variance :


Pro.
Budgeted sale price per unit(rs)
St. cost per unit
St. sale margin
Budgeted quantity
Budgeted profit
Actual sales price
Actual sales margin
Actual sales quantity(unit)
Actual profit (rs)
A
20
12
8
600
4800
24
12
800
9600
B
15
9
6
400
2400
12
3
600
1800
Total



1000
7200


1400
11400



Sales margin volume variance(SMVV) = SM(AQ - BQ)
                                                     For A     = 8(800 - 600) = Rs. 1600
                                                      For B     = 6(600-400)  = Rs. 1200
                                                                    
Total sales margin volume variance      = 1600 + 1200  = Rs. 2800
                                                                    





Q.5 Explain the determinants of working capital requirements. 

Ans : Determinants of working capital requirements :

Requirements Of working capital depend upon various factors such as nature of business, size of business, the flow of business activities. However, small organization relatively needs lesser working capital than the big business organization. Following are the factors which affect the working capital of a firm:

1. Size Of Business:-

Working capital requirement of a firm is directly


Q.6 From the following information prepare (i) a statement of sources and uses of funds and (ii) a
schedule of changes in working capital for M/s. Eshwari  & co.  Balance sheets as on 31stMarch
2010 and 2011 are:

Additional Information

(i)  Depreciation of Rs. 2,500 charged on Land & Buildings

(ii)  Building amounting to Rs. 5,000 was sold for Rs. 4,700.

AGAIN.png

Answer :


Statement of sources and uses of funds
 Sources of Fund
 Amount
 Application of Fund
 Amount
 Equity Share Capital
     12,500
 Redeemable Preference Shares
        5,000
 Decrease in Working Capital
        3,750
 Purchase of Building
     25,000

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