Monday, May 23, 2016

SMU MBA SEM 4 RETAIL SPRING 2016 SOLVED ASSIGNMENTS

SMU MBA SEM 4 RETAIL SPRING 2016 ASSIGNMENTS

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ML0015
1 Who are the individuals who create the services marketing triangle and what roles do they play.
The services marketing triangle comprises three parties who are involved in the service delivery process – the organization, the customer, and the employee.

2 Given your understanding of market identification, elaborate on how, in terms of market share, a firm is expected to play certain roles.
Any organization, in terms of its market share, is expected to play any one of the following roles as: market leader etc.

3 Describe the kinds of gaps studied in the gap analysis.
Zeithaml, Berry and Parasuraman came up with four such gaps that occur during service processing within the organization.

4 Explain strategies that are related to empowerment.
Strategies related to empowerment: These strategies are based on mutual trust shown by the service principal and the service intermediary. The former believes in granting power in terms of implementation of the standards set by it so as to empower the latter to take constructive decisions.

5 What are some of the methods that can be followed for CIM?
There are several methods that can be followed for CIM. 10 10

6 Describe a service delivery encounter and factors that affect it.
The most significant type of service encounter occurs when the consumer directly receives the service and the degree of tangibility of the service offering is high.

ML0016
1 Explain the importance of advertising.
The significance of advertising is immense. Most organisations engage in consistent use of advertising to help meet marketing objectives.

2 What is the reason for using ‘humour’ parameter in advertising?
How it is helping the advertisers?
Humour makes an instant emotional connect with the reader or viewer. Hence, strategy planners are using humour increasingly in ads, thus getting results.

3 What is the role of advertising manager?
An advertising manager has to coordinate with the marketing and sales function.

4 Describe the basic advertising communication process.
Communication is a very complex process and its success depends on how well coordinated these various elements are.

5 Write a brief note on “Cognitive Dissonance Theory”.
According to L. Festinger people like to see some amount of “consonance” and avoid dissonance that disturbs their existing frame of reference built over time.

6 Explain the significance of powerful visuals in an advertisement.
A visual is the first element that a reader notices in a print ad. Powerful visuals are needed to catch the attention of the target.

ML0017
1 Discuss the various components of shopping malls that have made them a highly popular choice for shopping and entertainment.
The concept of mall has rapidly grown to include many amenities and service facilities apart from the ever-increasing range of products. In order to meet the increasing requirements and aspirations of the consumerist society, modern malls now include distinct components.

2 Discuss the emergence of mall culture.
Since the onset of the entertainment wave, retailers have tried hard to focus on keeping their presentations enthralling and shopping centre owners have struggled to gather tenant mixes that draw traffic from the largest audience possible.

3 Discuss the models in relation to retail trade area.
Retail trade area is a sophistically designed area involving various models.

4 What is rent and what model is followed in India?
The most important aspect of a lease is the rent. As far as rent is concerned, mall managers follow various models in India.

5 Mention the characteristics of international shopping mall designs.
Some international blueprints closely outline best practices in designing various retail formats.

6 Can bad tenant mix spoil the business of anchor tenant?
Tenant mix can affect the business plan of an anchor tenant.

ML0018
1 Explain the scope and significance of project management in retail.
Retail in India is a mix of organized and unorganized retailing with very high percentage of unorganized retailing but at the same time rapidly growing organized retailing.

2 What is a hypermarket?
Hypermarkets aim to meet the needs of large middle-class segment of India who are extremely price sensitive.

3 Explain how projects are classified.
A suitable classification of projects gives a solid logic for building a system for effective decision-making.

4 Discuss the financial compensation and rewards in relation to project human resource management.
Compensating the employees involved in the project team is one of the important functions of project HR.

5 What are the basics of franchising?
The foremost benefit of the franchise business model is the brand name of an already established and credible organization, the support received in setting up the whole unit, quality standards and procedures to maintain such quality and so on.

6 Explain financial appraisal.
Financial assessments are part of a retail organization’s regular management practice.

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SMU MBA SEM 4 MIS SPRING 2016 SOLVED ASSIGNMENTS

SMU MBA SEM 4 MIS SPRING 2016 ASSIGNMENTS

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MI0038- ENTERPRISES RESOURCE PLANNING
1 Define Enterprise Resource Planning (ERP). Briefly explain the major benefits of an ERP system.
Define ERP 2 10
Explain any 8 major benefits of an ERP system

2 Explain ERP selection process
Explaining ERP selection process

3 Explain the various Roles of MIS. Explain decision support system and its advantages and disadvantages
Roles of MIS
Defining decision Support system
Advantages and disadvantages of DSS

4 Explain the role of manufacturing and production planning module of an ERP system. Briefly explain the sub-modules of the manufacturing module.
Explaining the role of manufacturing and production planning module of an ERP system
Explaining the sub-modules of the manufacturing module

5 Write short notes on
  1. Sub-modules of CRM
  2. Features of human resource management module
  3. Explaining the 3 sub-modules of CRM
  4. Listing at least 4 features

6 Define the role of vendors and consultants in ERP implementation.
Define vendor and role of vendors in ERP implementation 5 10
Define consultant and the role of consultants in ERP implementation

MI0039- E-COMMERCE
1 Define the concept of e-commerce. Briefly explain the benefits and key challenges of ecommerce.
Concept of e-commerce 4
6 benefits of e-commerce 3 10
6 challenges of e-commerce 3

2 List and explain the advantages of B2C Model and B2B Model.
Advantages of B2C Model 5 10
Advantages of B2B Model 5

3 Briefly explain the developments that IT has driven in the banking industry.
Explain eight types of development 10 10

4 a. What are the benefits and limitations of Online Publishing?
  1. Discuss the different approaches of Online Publishing.

5 a. Elucidate the process of Electronic payment.
  1. Explain the different types of E-Payment Standards.

6 Briefly explain the potential threats to online security.
Explain any 5 major threats to online security

MI0040- TECHNOLOGY MANAGEMENT
1 Describe the concept of technology management. Briefly explain the implications of technology management at the firm level and the national level.
Concept of technology management 4 10
Implications of technology management at the firm level and the national level

2 a. Write about the changing trends in the industry.
  1. Explain the process of strategic decision making in an organization.

3 a. Explain the concept of strategic planning.
  1. Describe the concept of technology maps.
  2. What is technology forecasting?

4 What is the impact of the technology change on the following:
  1. Organisational productivity
  2. Quality of work life

5 Describe Global Information System (GIS) with neat diagram.
Diagram of GIS 4 10
Explain GIS 6

6 Explain the conceptual framework of Management of Technology with a neat diagram
Diagram 2 10
Explain the conceptual framework of management of technology

MI0041- JAVA AND WEB DESIGN
1 Briefly explain any two Java-based web technologies.
Explain any two Java-based web technologies 10 10

2 Explain the elements of HTML document structure.
Explain atleast 5 elements

3 Write a short note on
  1. Special operators
  2. Operator precedence and associativity
  3. Special operators
  4. Operator precedence and associativity

4 Explain dynamic polymorphism with an example of Java program
Program
Explaining dynamic polymorphism

5 Explain the classes in Abstract Window Toolkit.
Explaining the five classes of AWT

6 Explain the stages of JSP (Java Server Pages) life cycle.
5 Stages of JSP life cycle
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SMU MBA SEM 4 MARKETING SPRING 2016 SOLVED ASSIGNMENTS

SMU MBA SEM 4 MARKETING SPRING 2016 ASSIGNMENTS

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MK0015-Services Marketing and Customer Relationship Management
1 Discuss the issues that need to be addressed by a firm before it sets out targeting goals.
Targeting goals 10

2 List & classify the 7P’s of marketing.
7P’s of marketing 10

3 Describe the Howard Sheth model of customer Behaviour.
Howard Sheth model

4 What are the uses of IT in the Education & Banking sector?
Uses of IT in the Education sector
Uses of IT in the Banking sector

5 Describe the nature of service marketing.
nature of service marketing

6 Write short notes on:
  1. a) e-CRM
  2. b) Customer Life Cycle

MK0016- Advertising Management and Sales Promotion
1 List some of the factors that affect advertising in India.
Explanation of the concepts 10 10

2 Write a short notes on:
  1. Media Planners
  2. Media Buyers

3 Describe the AIDA model of consumer response hierarchy.
Explanation of the concepts 10 10

4 What is “above the line” and “below the line” activities with respect to marketing communications? Explain the concept in detail.
Define media 2
Explanation of the concepts 8 10

5 What are the various media that may be used for direct marketing? What are their pros and cons?
Explanation of concepts 5
Pros and Cons 5 10

6 Describe the Consumer Protection Act and its strengths and weaknesses.
Explanation of the concepts 5
Strengths and Weakness 5

MK0017- E-MARKETING
1 Explain the collaborative Click-and-Brick model.
collaborative Click-and-Brick model 10

2 Explain the factors that influence e-consumer’s buying behavior.
Factors that influence e-consumer’s buying behavior

3 Explain the advertising media commonly used by businesses to implement their emarketing plans.
Advertising media 10


4 What is affiliate marketing?
Affiliate marketing 10 10

5 Briefly explain copyright & trademark.
Copyright
trademark

6 Write short notes on:
  1. a) Blogs
  2. b) Classified advertising

MK0018– International Marketing
1 Differentiate between GATT and WTO
GATT
WTO

2 Write short notes on the following:
  1. International franchising
  2. International contract manufacturing

3 What are the stages in which international markets are screened and analysed?
4 Stages 2.5*4 10

4 What is counter-trade? Describe the various types of counter-trade.
Explanation of the concepts
Types

5 Discuss the role of sales promotion and personal selling in international marketing.
Sales promotion
Personal Selling

6 Write short notes on the following:
  1. Bill of Exchange
  2. Packing list
  3. Air way bill
  4. Certificate of origin
  5. Consular invoice

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