Wednesday, February 10, 2016

SUBJECT :STRATEGIC MANAGEMENT

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SUBJECT :STRATEGICMANAGEMENT
Total Marks: 80


N. B.: 1)Attempt any Four Questions
2)All questions carries equal marks.

Answer any Four of the following questions (20 marks each)

Question.1.a) Explain the purpose of a mission statement.
Question. 1. b) Prepare a two-page typewritten mission statement for your company of your choice or for abusiness school.
Question.1. c) List five potentially vulnerable areas of a firm without a stated company mission.

Answer:



Question.2. Define the term social responsibility. Find an example of a company action that was legal but notsocially responsible. Give a few Indian example of Indian Firms that have incorporated Socialresponsibility in their mission and vision statements.

Answer:Social responsibility is an ethical framework which suggests that an entity, be it an organization or individual, has an obligation to act for the benefit of society at large. Social responsibility is a duty every individual has to perform so as to maintain a balance between the economy and the ecosystems. A trade-off may exist between economic development, in the material sense, and the welfare of the society and environment, though this has been challenged by many reports over the past decade. Social responsibility means sustaining the equilibrium between the two. It pertains not only to business organizations but also to everyone whose any action impacts the environment. This responsibility can be passive, by avoiding engaging in socially harmful acts, or active, by performing activities that directly advance social goals.





Question.3. What key emerging changes do you see in the global environment andWhat are their implications for strategy?Why do Company’s diversify?

Answer:Organizations have entered a new era characterized by rapid, dramatic and turbulent changes. The accelerated pace of change has transformed how work is performed by employees in diverse organizations. Change has truly become an inherent and integral part of organizational life.

Several emerging trends are impacting organizational life. Of these emerging trends, five will be examined: globalization, diversity, flexibility, flat, and networks. These five emerging trends create tensions for organizational leaders and employees as they go through waves of changes in their organizations. These tensions present opportunities as well as threats, and if these tensions are not managed well, they will result in dysfunctional and dire organizational outcomes at the end of any change process. These five trends and the specific






Question.4. Explain the relevance and the implication of Porter’s generic strategies and the five competitiveforces. Can mass customization outdate his generic strategies on an industry widespread basis?


Answer:

Question.5. Why are Joint Ventures formed? Are they relevant in the current WTO regime? What are thecharacteristics and strategic issues involved in JV’s and why do they fail?


Answer:

Question.6. Describe the different types of co-operation strategies and illustrate each with examples. Explainthe utility of the SWOT exercise.


Answer:Strength, Weakness, Opportunity, Threat. A SWOT analysis guides you to identify the positives and negatives inside your organization (S-W) and outside of it, in the external environment (O-T). Developing a full awareness of your situation can help with both strategic planning and decision-making.

The SWOT method (which is sometimes called TOWS) was originally developed for business and industry, but it is equally useful in the work of




Question.7. Write short notes on any 3 of the following :

Question.a. Stakeholder expectations

Answer:Stakeholders can be defined as all entities that are impacted through a business running its operations and conducting other activities related to its existence. The impact can be direct in the case of the business's customers and suppliers or indirect in the case of the communities in which the business chooses to place its locations. Businesses must consider the needs and expectations of its stakeholders, though it need not consider them to be of equal importance. Certain stakeholders such as owners and investors are more important than others.

Business Stakeholders: Stakeholder is a catch-all




Question.b. The Value Chain

Answer:To analyze the specific activities through which firms can create a competitive advantage, it is useful to model the firm as a chain of value-creating activities. Michael Porter identified a set of interrelated generic activities common to a wide range of firms. The resulting model is known as the value chain and is depicted below:


The goal of these activities is to create







Question.c. Franchising & Licensing

Answer:For a company looking to expand, franchising and licensing are often appealing business models. In a franchising model, the franchisee uses another firm's successful business model and brand name to operate what is effectively an independent branch of the company. The franchiser maintains a considerable degree of control over the operations and processes used by the franchisee, but also helps with things like branding and




Question.d. Core competency & sustained competitive advantage

Answer:Core competencies are the crown jewels of a company and, therefore, should be carefully nurtured and developed. Companies can determine their future business directions based on the strengths of competencies. However, because generalized terms such as resource, asset, capability, and competence are not clearly explained in connection with competence theory, these posing difficulties in understanding many contemporary management concepts. In this paper, the authors provide a summary of the recent management theories by comparing their salient features. They then propose a linking mechanism between assets

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SUBJECT :INTERNATIONAL MARKETING MANAGEMENT

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AEREN FOUNDATION’S                                                                 Maharashtra Govt. Reg. No.: F-11724
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SUBJECT :INTERNATIONAL MARKETING MANAGEMENT
Total Marks : 80


N.B.1)Attempt any eight questions.
2)All questions carry equal marks.(10 each)


Question.1. What are the advantages of International Marketing?

Answer:International marketing, also known as global marketing, is the process of overseas advertising of the products that a company sells. International marketing provides a host of benefits to a business, from helping to broaden the customer base to improving the reputation of the brand. Understanding these advantages can help businesses of all sizes to plan their international sales strategies and to focus their customer service efforts.

Market Expansion: The most obvious advantage of marketing internationally is the expansion of a company's market. Expanding the places where a company does business and advertises its products and services opens up a larger customer base and potentially greater profit margins. While small businesses may find that marketing



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Question.2. Write a detailed note on International market selection.

Answer:Once you have made ​​the decision to go international with your tourism business, and you have conducted a preliminary analysis and diagnosis of your company, the first question you must resolve is how to choose the market or markets in which to begin your operations and where to focus your marketing efforts.

Proper selection of the markets where you intend to export your tourism services is one of the most significant aspects towards the success of the internationalisation process and, in many cases, can determine the future viability of the expansion strategy.





Question.3. Explain in detail the environment of International business.

Answer:International business comprises all commercial transactions (private and governmental, sales, investments, logistics, and transportation) that take place between two or more regions, countries and nations beyond their political boundaries. Usually, private companies undertake such transactions for profit; governments undertake them for profit and for political reasons. The term "international business" refers to all those business activities which involve cross-border transactions of goods, services, resources between two or more nations. Transactions of economic resources include capital, skills, people etc. for international production of physical goods and services such as finance, banking,





Question.4. Explain scope of international marketing research?

Answer:The Nature and Scope of International Marketing Research

The impact of the globalization of businesses is so profound that it has been described as the second Industrial Revolution Globalization not only means bigger businesses, but also more complex businesses Understandably, this increase in complexity means the information needs of organizations are also becoming more complex. An established multinational company, operating in multiple markets around the world, wants to study its brand image in the various global markets How can this company conduct such a study?

A US cake manufacturer introduced its new cake mix in





Question.5. What are different trade theories? Explain in detail.

Answer:International trade is the exchange of capital, goods, and services across international borders or territories, which could involve the activities of the government and individual. In most countries, such trade represents a significant share of gross domestic product (GDP). While international trade has been present throughout much of history, its economic, social, and political importance has been on the rise in recent centuries. It is the presupposition of international trade that a sufficient level of geopolitical peace and stability are prevailing in order to allow for the peaceful exchange of trade and commerce to take place





Question.6.”Understanding consumer behaviour helps in International Marketing”. Illustrate the statement withsuitable example.

Answer:

Question.7. How does advertising and promotion help in International Marketing?

Answer:

Question.8. Explain difference between international marketing and domestic marketing.

Answer:Marketing is the efficient and effective management and utilization of a company’s resources to meet the consumers’ demands and the company’s objectives. It involves selling the company’s products to satisfy the needs of consumers.

It includes planning, conception and execution of ideas, pricing, promotion, and distribution of a company’s products with the purpose of obtaining the company├»¿½s objectives and satisfying the consumers.

Marketing can be done within a local or domestic






Question.9. Write a note on product development in international marketing.

Answer:Few products these days are revolutionary which means that companies need to be innovative in every aspect of their business in order to keep one step ahead.  Most often new products refresh or reinforce a product range by complementing the existing offer as opposed to being a catalyst for business change. Companies should bear in mind that the time needed to copy products is shortening and as such fast and cost-effective simultaneous launch of new products across multiple markets can be prudent.

The process used to develop products for





Question.10. Explain Pricing Basics for international marketing.

Answer:The basic policies recognized for Pricing Decisions in international market are as follows:

Fundamentals which may affect price decisions are consumer situation and cost considerations. It is quite unfortunate that many firms have no clear pricing policies. The following are the basic policies recognized for pricing:

1) Cost-oriented pricing policy,
2) Customer Demand-oriented pricing policy,
3) Competition-oriented pricing policy, and
4) Other Pricing Policies.


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