OM0010 - OPERATIONS MANAGEMENT

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PROGRAM

MBA

SEMESTER

III

SUBJECT CODE & NAME

OM 0010 - OPERATIONS MANAGEMENT

1 Explain the concept of operation management. What are the elements of operations management?

A

 Concept of Operations Management

 Elements of Operations Management

Answer:

Operations management is defined as that activity whereby resources, flowing within a defined system, are combined and

2 Explain the process of operation research in detail. Write down different Applications of Operations Research.

A         Process of operation research         

            Applications of Operations Research.

Answer:

Process of operations research

Operations research provides an integrated framework for making various business decisions. Therefore, it is of utmost importance for an organization to have a clear understanding of this framework to solve various business problems.

The steps involved in

3. An organisation has three production centres P1, P2 and P3 that supply products to four warehouses W1, W2, W3 and W4. The monthly production capacities of the three production centres are 160, 150 and 190 units, respectively. The monthly demand of warehouses is 80, 90, 110 and 160 units, respectively. The transportation cost per unit (in rupees) is shown in following Table

Warehouses	W1	W2	W3	W4
Production Centres
P1	10	12	8	15
P2	12	14	18	9
P3	15	12	20	16

Discussion questions:

1. How many units should an organisation supply to warehouses so that the total transportation cost is minimised?

2. Calculate Total Transportation Cost

Answer: Construct the transportation cost matrix table, which is as follows:

4 Write Short notes on-        

·         Consumer Pricing Expectations Range

·         Autonomous and derived demand

·         SERVQUAL-Measuring Service Quality

·         Service Blueprint

Answer: Consumer pricing expectations range

Consumer Pricing Expectations Range (CPER) is a term, which is commonly used in demand forecasting. This term has two aspects, namely, consumer aspect and producer aspect. From the consumer’s

5. Solution for Sequence Problem is as follows

Job	1	2	3	4	5	6
Machine-1	9	7	8	6	8	12
Machine-2	4	5	3	6	2	5
Machine-3	12	10	8	9	15	11

Solution:

Job	1	2	3	4	5	6
Machine M1	9	7	8	6	8	12
Machine M2	4	5	3	6	2	5
Machine M3	12	10	8	9	15	11

Since any

6 Elaborate the replacement of equipment that deteriorates with time. What are the limitations of replacement models?

Replacement of equipment that deteriorates with time.

Limitations of replacement models.

Answer: Replacement of Equipment that Deteriorates with Time

When the operational efficiency of equipment goes on decreasing with the gradual passage of time, it is economical to replace the same with a new one. The replacement decisions for such equipment are taken based on the economic life cycle and monthly or annual ope

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MK0013-Marketing Research

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MBAFLEX/ MBA (SEM 3)

SUBJECT CODE &

NAME

MK0013-Marketing Research

SET 1

1 What do you mean by research? State some of its characteristics.

Definition

Characteristics

Answer: Meaning of Research

Research is a systematic and intensive study undertaken to:

·         Address the fundamental questions or

·         Find a solution to the existing problems.

It is an art of scientific investigation. It is also a systematic design collection analysis and reporting of the findings and solutions for the existing problems of a company. According to the

2 Write a short note on the criteria of choosing a good research design.

Explanation (2 marks for each criteria)

Answer: The criteria of a good research design are:

·         Feasibility: Designs should be implemented in a correct form. The duration and sequence of events should be designed in a proper way. Problems should be anticipated in measurement, adherence to assignment and database construction. Additional groups should be included in the design to explicitly correct such

3 Explain comparative scales and its types.

Explanation of the meaning

Explanation of types

Answer: In comparative scaling, the respondent is asked to compare one brand or product against another. Comparative scaling techniques help in direct comparison between stimulus objects. One of the main advantages of comparative scaling is the easy application by researcher

SET 2

1 Explain various types of probability sampling techniques with suitable examples.

Explanation

Answer: Classification of Probability Sampling Techniques

2 Analyse the steps involved in hypothesis testing.

Explanation

Answer: Steps Involved in Hypothesis Testing

1. Setting-up of hypothesis: The first step is to set up the decision making process. This involves specifying the null hypothesis (H0) and the alternative hypothesis (H).

2. Selecting a significance level: A criterion used for rejecting the null hypothesis is the significance level. The significance level is used in hypothesis testing as follows: First, the difference between the

3 Write short notes on:

a) Media planning

b) Copy Testing

Answer: Media Planning

Media planning is quite essential in establishing the best way to disperse advertisers’ message across to the consumer market through various media channels. In short, the main goal of the media plan is to find such combination of media resources, which facilitate the marketer to communicate their

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MKT303 - RETAIL MARKETING

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SEMESTER - III

SUBJECT CODE & NAME - MKT303 - RETAIL MARKETING

Q1 What is Retail Marketing Environment? Define elements in a Retail Marketing Environment.

●       Retail Marketing

●       Environment Elements in a Retail Marketing Environment 2+8=10

Answer:-

Retail Marketing Environment:-

Everything that surrounds and impinges on a system can be called as an environment. Systems of many kinds have environments with which they interact. Retail Marketing can also be seen as a system which must respond

Q2 Define consumer decision behavior. Explain types of decision behavior.

●       Consumer Decision Behavior

●       Types of Decision Behavior 2.5+7.5= 10

Answer:-

Consumer purchase behaviour involves not only understanding how decisions are made but also understanding the dynamics that influence purchases. Sometimes consumers undertake a complex decision process requiring substantial amounts of time and energy. In situations where consumers are making a decision for

Q3 Critically examine types of Store Layout.

●       Racetrack form

●       Grid form

●       Free flow

●       Dead block format 2.5+2.5+2.5+2.5+2.5=10

Answer:-

Types of Store Layout:-

Racetrack form

This

SET-II

Q.1 What are Private Label Brands? Elaborate growth drivers of Private Label Brands.   

●       Private Label Brands

●       Growth Drivers of Private Label Brands 3+7=10

Answer:-

A private brand or store brand is a product line owned, controlled, merchandised and sold by a specific retailer in

Q2. Elaborate Customer Relationship Management Strategies.   

●       Personalization 

●       Communication 

●       Rewards 

●       Special treatment benefits 2.5+2.5+2.5+2.5+2.5=10

Answer:-

Customer Relationship Management Strategies:

1.      Personalisation: The social interaction between service employees and their customers is known as

Q3 Describe the four stages of International Business.   

●       Domestic focus 

●       Ethnocentric 

●       Polycentric 

●       Geocentric  2.5+2.5+2.5+2.5+2.5=10

Answer:-

The four stages of International Business:

1.      Stage

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MKT302 - Consumer Behaviour

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SEMESTER - III

SUBJECT CODE & NAME - MKT302 - Consumer Behaviour

SET-I

Q1.  Define Consumer Behaviour. What are the various Buying Roles in the Individual Consumer Buying Decision Process? What are the various categories of Organisational buyers? 

●       Definition of Consumer Behaviour.   

●       Explain Buying Roles in the Individual Consumer Buying Decision Process 

●       Explain the various categories of Organisational buyers      3+4+3=10 

Answer:-

Definition of Consumer Behaviour:-

“Consumer behaviour refers to the actions and decision processes of people who purchase goods and services for personal consumption.” -  James F Engel, Roger D Blackwell and Paul W Miniard

Consumer behaviour refers to

Q2.  Write short notes on Sigmund Freud’s psychoanalytic theory on Personality and Social/Cultural (Neo-freudian) Theory of personality. 

●       Sigmund Freud’s psychoanalytic theory  

●       Social/Cultural (Neo-freudian) Theory     5+5=10 

Answer:-

Sigmund Freud’s psychoanalytic theory  

Sigmund Freud’s psychoanalytic theory is based on the premise that unconscious needs and drives, particularly sexual and other biological drives are at the core of human motivation and personality. The theory proposes that every individual’s personality is the result of childhood conflicts. These conflicts are derived from three fund

Q3  What are the various components of Learning? Explain Classical Conditioning. 

●       Explain the various components of Learning 

●       Elaborate Classical Conditioning    4+6=10 

  Answer:-

Components of Learning:-

▪         Motivation – Motivation is the driving force that impels individuals to action and is based on needs and goals. Motivations function as a spur to learning with needs and goals acting as stimuli. For example, a badminton enthusiast will learn all about the sport and may seek information about prices, quality, etc. of a

SET-II

Q. 1  Define Attitude. What are the factors that inhibit relationship between Beliefs, Feelings and Behaviour 

●       Define Attitude   

●       Factors that inhibit relationship between Beliefs, Feelings and Behaviour   

Answer:-

Definition of Attitude:-   

According to Gordon W. Allport, Attitudes are learned predispositions to respond to an object or class of objects in a

  

   Q2  What do you mean by Diffusion of Innovation? What are the factors affecting Diffusion of Innovation? 

●       Explain Diffusion of Innovation 

●       Factors Affecting Diffusion of Innovation.     2+8=10 

Answer:-

Diffusion of Innovation:-

Diffusion of innovation refers to how a new innovation – an idea or technology – spreads or is adopted by an entire market (

Q3.  Explain Organisational Buying Behaviour. What are the various factors influencing Organisational Buyer Behaviour? 

●       Elaborate Organisational Buyer Behaviour 

●       Explain the various Factors Influencing Organisational Buyer Behaviour    3+7=10

Answer:-

Organisational Buyer Behaviour:-

Webster and Wind define organisational buying as “th

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