MI0039- E-COMMERCE

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ASSIGNMENT

DRIVE	FALL 2017
PROGRAM	MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER	IV
SUBJECT CODE & NAME	MI0039- E-COMMERCE
BK ID	B2015
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question. 1.  Define the concept of e-commerce. Briefly explain the features and advantages of ecommerce.  

Answer: Electronic commerce, or eCommerce, refers to the purchasing and selling of goods or services via electronic means, such as the Internet or mobile phone applications. It may also refer to the process of creating, marketing, servicing and paying for services and goods. Businesses, governments and the public can participate in eCommerce transactions.

·       Interactivity

Question. 2. Briefly explain the following E-Commerce models.

a. Business to Consumer (B2C)

Answer: Business to consumer (B2C) is business or transactions conducted directly between a company and consumers who are the end-users of its products or services. The business-to-consumer as a business model differs significantly from the business-to-business model, which refers to commerce between two or more businesses. While most companies that sell directly to consumers can be referred to as B2C companies, the term

b. Business to Business (B2B)

Answer: Business-to-business (B2B or, in some other countries, BtoB) refers to a situation where one business makes a commercial transaction with another. This typically occurs when:

·       A business is sourcing materials for

c. Consumer to Consumer (C2C)

Answer: Customer to customer (C2C) markets provide an innovative way to allow customers to interact with each other. Traditional markets require business to customer relationships, in which a customer goes to the business in order to purchase a product or service. In customer to customer markets, the business facilitates an environment where customers can sell goods or services to each other. Other types of markets include

d. Consumer to Business (C2B)

Answer: Consumer-to-business (C2B) is a business model in which consumers (individuals) create value and businesses consume that value. For example, when a consumer writes reviews or when a consumer gives a useful idea for new product development then that consumer is creating value for the business if the business adopts the input. Excepted concepts are crowd sourcing and co-creation.

Question. 3. Define the concept of web marketing and web advertising. State the guidelines for market segmentation on the web.

Answer: In the most basic of definitions, digital marketing is the promotion of a product or brand via any form of electronic media. This is different than what is typically referred to as traditional marketing, which relies on the use of printed channels, TV and radio to promote a product or a brand.

Digital marketing is the larger umbrella in which you find

Question. 4. Briefly explain the developments that IT has driven in the banking industry.

Answer: The banking sector has embraced the use of technology to serve its client’s faster and also to do more with less. Emerging technologies have changed the banking industry from paper and branch based banks to ”digitized and networked banking services. Unlike before, broadband internet is cheap and it makes the transfer of data easy and first. Technology has changed the accounting and management system of all banks. And it is now changing the way how banks are delivering services to their customers. However this technology comes at a cost, implementing all this technology has been expensive but the rewards are limitless. Below I have listed some of the roles of technology in the banking industry.

Question. 5. What is online publishing? Explain the different ways to publish information using the internet.

Answer: Electronic publishing (also referred to as e-publishing or digital publishing or online publishing) includes the digital publication of e-books, digital magazines, and the development of digital libraries and catalogues. Electronic publishing has become common in scientific publishing where it has been argued that peer-reviewed scientific journals are in the process of being replaced by electronic publishing. It is also becoming common to

Question. 6. Briefly explain the potential threats to online security.

Answer: It’s a dangerous world out there in the World Wide Web. Just as your mother may have told you to never talk to strangers, the same advice holds true for the virtual world. You may know to be wary of giving strangers your business bank account details. But can you be sure the website you’re logging into is that of your bank and not a forgery created by a cybercriminal? Cybercriminals use many different methods to lure you into parting with your confidential personal or business information. As a small company doing business on the web, you need to be aware of these methods so you can be extra vigilant when online.

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

help.mbaassignments@gmail.com

or

call us at : 08263069601