Friday, January 19, 2018

MKT302 - Consumer Behaviour

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SEMESTER - III
SUBJECT CODE & NAME - MKT302 - Consumer Behaviour
SET-I
Q1.  Define Consumer Behaviour. What are the various Buying Roles in the Individual Consumer Buying Decision Process? What are the various categories of Organisational buyers? 
       Definition of Consumer Behaviour.   
       Explain Buying Roles in the Individual Consumer Buying Decision Process 
       Explain the various categories of Organisational buyers      3+4+3=10 
Answer:-
Definition of Consumer Behaviour:-
“Consumer behaviour refers to the actions and decision processes of people who purchase goods and services for personal consumption.” -  James F Engel, Roger D Blackwell and Paul W Miniard
Consumer behaviour refers to


Q2.  Write short notes on Sigmund Freud’s psychoanalytic theory on Personality and Social/Cultural (Neo-freudian) Theory of personality. 
       Sigmund Freud’s psychoanalytic theory  
       Social/Cultural (Neo-freudian) Theory     5+5=10 
Answer:-
Sigmund Freud’s psychoanalytic theory  
Sigmund Freud’s psychoanalytic theory is based on the premise that unconscious needs and drives, particularly sexual and other biological drives are at the core of human motivation and personality. The theory proposes that every individual’s personality is the result of childhood conflicts. These conflicts are derived from three fund

Q3  What are the various components of Learning? Explain Classical Conditioning. 
       Explain the various components of Learning 
       Elaborate Classical Conditioning    4+6=10 
  Answer:-
Components of Learning:-
         Motivation – Motivation is the driving force that impels individuals to action and is based on needs and goals. Motivations function as a spur to learning with needs and goals acting as stimuli. For example, a badminton enthusiast will learn all about the sport and may seek information about prices, quality, etc. of a


SET-II
Q. 1  Define Attitude. What are the factors that inhibit relationship between Beliefs, Feelings and Behaviour 
       Define Attitude   
       Factors that inhibit relationship between Beliefs, Feelings and Behaviour   
Answer:-
Definition of Attitude:-   
According to Gordon W. Allport, Attitudes are learned predispositions to respond to an object or class of objects in a

  
   Q2  What do you mean by Diffusion of Innovation? What are the factors affecting Diffusion of Innovation? 
       Explain Diffusion of Innovation 
       Factors Affecting Diffusion of Innovation.     2+8=10 
Answer:-
Diffusion of Innovation:-
Diffusion of innovation refers to how a new innovation – an idea or technology – spreads or is adopted by an entire market (

Q3.  Explain Organisational Buying Behaviour. What are the various factors influencing Organisational Buyer Behaviour? 
       Elaborate Organisational Buyer Behaviour 
       Explain the various Factors Influencing Organisational Buyer Behaviour    3+7=10
Answer:-
Organisational Buyer Behaviour:-
Webster and Wind define organisational buying as “th

Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or

call us at : 08263069601

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