Course: Information Systems for Managers

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Course: Information Systems for Managers



Internal Assignment applicable for December 2017 Examination

Assignment Marks: 30

Instructions:

·       All Questions carry equal marks.
·       All Questions are compulsory
·       All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
·       All answers to be written individually. Discussion and group work is not advisable.
·       Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
·       Students should write the assignment in their own words. Copying of assignments from other students is not allowed.
·       Students should follow the following parameter for answering the assignment questions.

For Theoretical Answer

For Numerical Answer
Assessment Parameter
Weightage
Assessment Parameter
Weightage
Introduction
20%
Understanding and usage of the formula
20%
Concepts and Application related to the question
60%
Procedure / Steps
50%
Conclusion
20%

Correct Answer & Interpretation
30%



Question. 1. PantMax Retail, through its subsidiaries, operates approximately 1000 departmental stores pan India. These stores hold a variety of merchandise including adult and children apparel, cosmetics, accessories, home furnishing etc. The management feels in order to increase their sales, PantMax needs to tailor its merchandise more to the local tastes, colors, sizes, brands which should be according to the sales pattern in each of the PantMax stores. For example, the stores in Mumbai might stock clothing in smaller sizes and brighter colors than those in Chennai, or the stores in Delhi may stock more makeup shades to attract trendier shoppers. How will information systems help PantMax implement this new strategy? Is this a suitable choice for the management to implement?

Answer: Management information systems can enable you to settle on substantial choices by giving precise and a la mode data and performing investigative capacities. You need to ensure the Management information system you pick can work with the data designs accessible in your organization and has the highlights you require. Reasonable Management information systems can structure the fundamental information accessible from your organization operations and records into reports to give you direction for your choices.

Information: When you construct your choices



Question. 2. The goal of service companies is to develop services that attract, keep customers satisfied, loyal and speak well of them. They use information and communication technology to get closer to the customer, create long-term relationships, and gain more knowledge from and about the customers to serve them better. As a major element of business strategy, firms are embracing CRM, because technological applications permit precise segmentation, profiling and targeting of customers. To deal with competitive pressures a customer-centric culture is required. The airline industry is no exception to this. Give an example of how an airline company has successfully implemented CRM to increase their profits and keep customers happy.

Answer: One way that vast organizations can have nearby the essential client data expected to keep up great client connections is using technology. There are, in fact, many complex CRM frameworks that endeavor to oversee client information and even the client encounter.

CRM technology empowers



Question. 3. In June 2017, a new cyber virus spread from Ukraine to wreak havoc around the globe, crippling thousands of computers. FedEx Corp, package delivery company, said its fiscal 2018 results would be hurt due to disruption of operations following a cyber-attack last month. It is still experiencing widespread service delays following the attack. It was unable to estimate when services at the unit would be fully restored. It experienced loss of revenue due to decreased volumes, incremental costs from contingency plans and remediation of affected systems. Share prices of FedEx dropped after this incident.


a) What are the different forms of system attacks? What steps should FedEx follow to handle a virus attack of such magnitude?

In 2016, FedEx Freight presented the FedEx Freight box, which makes transporting LTL shipments straightforward with enhanced adaptability, expanded security, better shipment trustworthiness and no cargo characterization. The FedEx Freight enclose comes two sizes: a standard cargo box that requires a bed to transport and a littler cargo box with a coordinated bed. The capacity to pick between cargo boxes makes cargo shipping open to any business. With a separation based evaluating structure, the FedEx Freight box enables clients to send LTL with level rates. The FedEx Freight enclose was at first acquainted with


b) What is a Business Continuity Plan (BCP)? Should cyber security be a part of the BCP? What lessons should FedEx learn from this incident?

Answer: In June 2017, TNT Express overall operations were essentially influenced because of the invasion of a data innovation infection known as Petya.

Procedure

FedEx has built up a special business methodology whereby our organizations contend all things considered, work autonomously and oversee cooperatively, which enables us to give an expansive arrangement of transportation, internet business and business administrations to our clients. Our organizations contend by and large by
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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