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Course: Information Systems for Managers
Internal Assignment applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
·
All Questions carry equal marks.
·
All Questions are compulsory
·
All answers to be explained in not more than
1000 words for question 1 and 2 and for question 3 in not more than 500 words
for each subsection. Use relevant examples, illustrations as far as possible.
·
All answers to be written individually.
Discussion and group work is not advisable.
·
Students are free to refer to any
books/reference material/website/internet for attempting their assignments, but
are not allowed to copy the matter as it is from the source of reference.
·
Students should write the assignment in their
own words. Copying of assignments from other students is not allowed.
·
Students should follow the following
parameter for answering the assignment questions.
For Theoretical
Answer
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For Numerical
Answer
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Assessment Parameter
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Weightage
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Assessment Parameter
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Weightage
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Introduction
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20%
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Understanding and usage of the formula
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20%
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Concepts and Application related to the question
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60%
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Procedure / Steps
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50%
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Conclusion
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20%
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Correct Answer & Interpretation
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30%
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Question. 1. PantMax Retail, through its
subsidiaries, operates approximately 1000 departmental stores pan India. These
stores hold a variety of merchandise including adult and children apparel,
cosmetics, accessories, home furnishing etc. The management feels in order to increase
their sales, PantMax needs to tailor its merchandise more to the local tastes,
colors, sizes, brands which should be according to the sales pattern in each of
the PantMax stores. For example, the stores in Mumbai might stock clothing in
smaller sizes and brighter colors than those in Chennai, or the stores in Delhi
may stock more makeup shades to attract trendier shoppers. How will information
systems help PantMax implement this new strategy? Is this a suitable choice for
the management to implement?
Answer: Management
information systems can enable you to settle on substantial choices by giving
precise and a la mode data and performing investigative capacities. You need to
ensure the Management information system you pick can work with the data
designs accessible in your organization and has the highlights you require.
Reasonable Management information systems can structure the fundamental
information accessible from your organization operations and records into
reports to give you direction for your choices.
Information: When you
construct your choices
Question. 2. The goal of service
companies is to develop services that attract, keep customers satisfied, loyal
and speak well of them. They use information and communication technology to
get closer to the customer, create long-term relationships, and gain more
knowledge from and about the customers to serve them better. As a major element
of business strategy, firms are embracing CRM, because technological
applications permit precise segmentation, profiling and targeting of customers.
To deal with competitive pressures a customer-centric culture is required. The
airline industry is no exception to this. Give an example of how an airline
company has successfully implemented CRM to increase their profits and keep
customers happy.
Answer: One way that vast organizations can have nearby
the essential client data expected to keep up great client connections is using
technology. There are, in fact, many complex CRM frameworks that endeavor to
oversee client information and even the client encounter.
CRM
technology empowers
Question. 3. In June 2017, a new cyber
virus spread from Ukraine to wreak havoc around the globe, crippling thousands
of computers. FedEx Corp, package delivery company, said its fiscal 2018
results would be hurt due to disruption of operations following a cyber-attack
last month. It is still experiencing widespread service delays following the
attack. It was unable to estimate when services at the unit would be fully
restored. It experienced loss of revenue due to decreased volumes, incremental
costs from contingency plans and remediation of affected systems. Share prices
of FedEx dropped after this incident.
a) What are the different forms of
system attacks? What steps should FedEx follow to handle a virus attack of such
magnitude?
In 2016,
FedEx Freight presented the FedEx Freight box, which makes transporting LTL
shipments straightforward with enhanced adaptability, expanded security, better
shipment trustworthiness and no cargo characterization. The FedEx Freight
enclose comes two sizes: a standard cargo box that requires a bed to transport
and a littler cargo box with a coordinated bed. The capacity to pick between
cargo boxes makes cargo shipping open to any business. With a separation based
evaluating structure, the FedEx Freight box enables clients to send LTL with
level rates. The FedEx Freight enclose was at first acquainted with
b) What is a Business Continuity Plan
(BCP)? Should cyber security be a part of the BCP? What lessons should FedEx
learn from this incident?
Answer: In June 2017, TNT Express overall operations
were essentially influenced because of the invasion of a data innovation
infection known as Petya.
Procedure
FedEx has
built up a special business methodology whereby our organizations contend all
things considered, work autonomously and oversee cooperatively, which enables
us to give an expansive arrangement of transportation, internet business and
business administrations to our clients. Our organizations contend by and large
by
Dear
students get fully solved assignments
Send
your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call
us at : 08263069601
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