MKT303 - RETAIL MARKETING

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SEMESTER - III

SUBJECT CODE & NAME - MKT303 - RETAIL MARKETING

Q1 What is Retail Marketing Environment? Define elements in a Retail Marketing Environment.

●       Retail Marketing

●       Environment Elements in a Retail Marketing Environment 2+8=10

Answer:-

Retail Marketing Environment:-

Everything that surrounds and impinges on a system can be called as an environment. Systems of many kinds have environments with which they interact. Retail Marketing can also be seen as a system which must respond

Q2 Define consumer decision behavior. Explain types of decision behavior.

●       Consumer Decision Behavior

●       Types of Decision Behavior 2.5+7.5= 10

Answer:-

Consumer purchase behaviour involves not only understanding how decisions are made but also understanding the dynamics that influence purchases. Sometimes consumers undertake a complex decision process requiring substantial amounts of time and energy. In situations where consumers are making a decision for

Q3 Critically examine types of Store Layout.

●       Racetrack form

●       Grid form

●       Free flow

●       Dead block format 2.5+2.5+2.5+2.5+2.5=10

Answer:-

Types of Store Layout:-

Racetrack form

This

SET-II

Q.1 What are Private Label Brands? Elaborate growth drivers of Private Label Brands.   

●       Private Label Brands

●       Growth Drivers of Private Label Brands 3+7=10

Answer:-

A private brand or store brand is a product line owned, controlled, merchandised and sold by a specific retailer in

Q2. Elaborate Customer Relationship Management Strategies.   

●       Personalization 

●       Communication 

●       Rewards 

●       Special treatment benefits 2.5+2.5+2.5+2.5+2.5=10

Answer:-

Customer Relationship Management Strategies:

1.      Personalisation: The social interaction between service employees and their customers is known as

Q3 Describe the four stages of International Business.   

●       Domestic focus 

●       Ethnocentric 

●       Polycentric 

●       Geocentric  2.5+2.5+2.5+2.5+2.5=10

Answer:-

The four stages of International Business:

1.      Stage

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