Friday, January 19, 2018

MKT303 - RETAIL MARKETING

Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601

SEMESTER - III
SUBJECT CODE & NAME - MKT303 - RETAIL MARKETING


Q1 What is Retail Marketing Environment? Define elements in a Retail Marketing Environment.
       Retail Marketing
       Environment Elements in a Retail Marketing Environment 2+8=10
Answer:-
Retail Marketing Environment:-
Everything that surrounds and impinges on a system can be called as an environment. Systems of many kinds have environments with which they interact. Retail Marketing can also be seen as a system which must respond

Q2 Define consumer decision behavior. Explain types of decision behavior.
       Consumer Decision Behavior
       Types of Decision Behavior 2.5+7.5= 10
Answer:-
Consumer purchase behaviour involves not only understanding how decisions are made but also understanding the dynamics that influence purchases. Sometimes consumers undertake a complex decision process requiring substantial amounts of time and energy. In situations where consumers are making a decision for

Q3 Critically examine types of Store Layout.
       Racetrack form
       Grid form
       Free flow
       Dead block format 2.5+2.5+2.5+2.5+2.5=10
Answer:-
Types of Store Layout:-
Racetrack form
This

SET-II

Q.1 What are Private Label Brands? Elaborate growth drivers of Private Label Brands.   
       Private Label Brands
       Growth Drivers of Private Label Brands 3+7=10
Answer:-
A private brand or store brand is a product line owned, controlled, merchandised and sold by a specific retailer in


Q2. Elaborate Customer Relationship Management Strategies.   
       Personalization 
       Communication 
       Rewards 
       Special treatment benefits 2.5+2.5+2.5+2.5+2.5=10
Answer:-
Customer Relationship Management Strategies:
1.      Personalisation: The social interaction between service employees and their customers is known as


Q3 Describe the four stages of International Business.   
       Domestic focus 
       Ethnocentric 
       Polycentric 
       Geocentric  2.5+2.5+2.5+2.5+2.5=10
Answer:-
The four stages of International Business:
1.      Stage

Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or

call us at : 08263069601

No comments:

Post a Comment