Strategic Management

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NMIMS Global Access
School for Continuing Education (NGA-SCE)


Strategic Management


Internal Assignment Applicable for June 2016 Examination


Assignment Marks: 30

Instructions:

·         All Questions carry equal marks.
·         All Questions are compulsory
·         All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.
·         All answers to be written individually. Discussion and group work is not advisable.
·         Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.
·         Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.



Question. 1. If your Company has decided to enter a highly competitive market, as the strategicmanager of a product, what challenges you will face to establish your product/service inthat market? (10 Marks)

Answer:Challenges

1) Providing the ROI of Your Marketing Activities: Measuring the ROI (degree of profitability) of your advertising exercises was the top promoting challenge, as per the 2015 State of Inbound report. Be that as it may, it's a basic route for advertisers to comprehend the viability of every specific promoting effort, bit of substance, and so on.

With regards to giving ROI, there's a solid case to be set aside a few minutes and assets to set up connections between showcasing exercises and deals results. This implies utilizing both advertising programming (like HubSpot) and a CRM arrangement (like HubSpot's free CRM), and after that entwining them to close the circle between your showcasing and deals endeavors. That way, you can specifically perceive what number of leads and




Question.2. Briefly explain the Strategic Management Process in your organization. Explain anyincident when your organization has made strategic decision due to competition faced inthe market. (10 Marks)

Answer:The Strategic Management Process implies characterizing the association's methodology. It is likewise characterized as the Process by which chiefs settle on a decision of an arrangement of systems for the association that will empower it to accomplish better execution.





Question.3. Recently an Auto mobile company was charged for flouting environment norms. Whatwill be your strategy as a CEO for the following:


a)How to handle the crisis as person on a strategic position. (5 Marks)

Answer:Emergency Management is the procedure by which an association manages a noteworthy occasion that undermines to hurt the association, its partners, or the overall population. The investigation of emergency Management started with the vast scale mechanical and ecological catastrophes in the 1980s. It is thought to be the most critical procedure in advertising.

Three components are normal to an emergency:
(a) a risk to the association,
(b) the component of shock, and



b)What long term strategic changes will you like to bring in your company, from thelearning from the incident (5 Marks)

Answer:We can bring five initiative skills which encourage hierarchical rebuilding and strategic change during and after crises.

                    Building a domain of trust
                    Reforming the association's mentality
                    Identifying clear and cloud vulnerabilities of the association
                    Making savvy and fast choices and additionally making valiant move
                    Learning from Crisis to impact change.


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Marketing Management

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NMIMS Global Access
School for Continuing Education (NGA-SCE)


Marketing Management


Internal Assignment Applicable for June 2016 Examination


Assignment Marks: 30

Instructions:

·         All Questions carry equal marks.
·         All Questions are compulsory
·         All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.
·         All answers to be written individually. Discussion and group work is not advisable.
·         Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.
·         Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.



Question. 1. Write the major elements of Promotion Mix to promote a newly launched ice cream “Yummy”in the Indian Market. Explain all the elements in detail so that the awareness and salesincreases for the Brand. (10 Marks)

Answer:Public relations frequently plans to create reputation, which is unpaid correspondence around an association that shows up in the media. The accomplishment of a PR campaign is measured as far as impressions—the quantity of times an organization is specified in the media.

As the Marketing Manager of this ice cream firm, Yummy, I have kept in touch with this report itemizing the showcasing system for the starting



Question.2. Assume you are the Marketing Manager of a company “Keep Talking” which manufacturesthe mobile in Indian Market. Currently the company holds a good market share in smart phonecategory. You are of a belief that the company should launch some new tablets. What stepsyou would follow to launch the new product (tablet) in the market? (10 Marks)

Answer:So you are going to launch new product (tablet) in the market, or are considering it. Congrats. Sadly, having the best thought (or new product (tablet)) on the planet may not get you buzz, or deals, if the right individuals don't think about it. Here are nine stages you can take to build the chances of your rollout being effective.

1. Ensure the new product (tablet) works – before you begin offering it. Whether your new product (tablet) is advanced in nature, or you anticipate offering it on the web, first ensure the application or site is sans bug. We see items launch all the time




Question.3. Segmentation, Targeting, Positioning and Differentiation plays a very important role in thesuccess of any product.


a)Critically evaluate the market segments for Apple, Micromax and Samsung in India.(5 Marks)

Answer:Samsung surpassed Apple in the super premium, or Rs 30,000 or more, cell phone market in India in the January-April period after more than seven quarters, riding on the accomplishment of its most recent models and setting the stage for a furious local turf war between the world's two biggest cell phone creators.

Samsung accomplished around 46% offer in the portion in the four months, with interest for models, for example, the Galaxy S6, S6 Edge, Note Edge and Galaxy A7 while Apple timed around 42% offer, four industry authorities said, citing




b)Critically evaluate the positioning and differentiation strategy for Micromax, Samsung,Lenovo and Apple in India. (5 Marks)

Answer:Positioning and differentiation are firmly related promoting methodologies. Positioning is your technique for passing on what makes your organization or items greater, distinctive or superior to those offered by contenders. Differentiation is basically the way you do your Positioning by advancement particular properties or advantages that you offer.

Micromax:Micromax has great compass inside of India. This implies whether you are in a major city like Delhi or in a residential area outside Agra, you can without much of a stretch discover a Micromax telephone in the store. Presently,

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Financial Accounting and Analysis

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NMIMS Global Access
School for Continuing Education (NGA-SCE)


Financial Accounting and Analysis


Internal Assignment Applicable for June 2016 Examination


Assignment Marks: 30

Instructions:

·         All Questions carry equal marks.
·         All Questions are compulsory
·         All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.
·         All answers to be written individually. Discussion and group work is not advisable.
·         Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.
·         Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.



Question. 1. Following information is available in respect of Hardin Demand Ltd. Prepare Cash flow statement As per AS-3 . (10 Marks)

Net profit for the year
550000
Depreciation
100000
Loss on sale of machinery
50000
Decrease in stock
60000
Increase in creditors
70000
Repayment of short term loan
100000
Purchase of building
500000
Sale of machinery
150000
Interest received
26000
Loan taken for five year period
845000
Interest paid
45000


Answer:


Rs
Rs
Cash  & cash equivalent from operating activity

















Question. 2. Apra Limited is a retailer of plastic jugs. It has several retail stores across the nation. Each city has more than one retail store and has a central warehouse, from where the goods are delivered to each retail store of the city, as and when order is placed by the city’s store on the city’s central warehouse .Apra Limited seeks your advice on how to calculate the cost of inventories in different stores as on Balance sheet date. For one of the fast moving item, am in the inventory , he provides with the following detail- (10 Marks)

Particulars
Rs
Average Administrative cost per unit
10
Average purchase price per unit
150
Average transportation cost per unit charged by the supplier
5
Average lease rent (of the retail store )per unit
8
Average transportation cost per unit charged by the local transporter for transporting the goods from the city’s central warehouse
7
Average cost per unit to deliver the unit to the customer
2

Advise Apra Limited on what cost should be included in the “cost of the item” to be used as for the valuation of the stock held as on the balance sheet date.


Answer:

          As per As 2 “valuation of Inventory”
               Cost Include –
               Purchase price =                 150
           

Question.3. Suppose you are one of the investors interested in knowing the performance of P & G. Discuss,


a)The ratios which will you study to analyse the financial position and performance of the company. (5 Marks)

Answer:To comprehend and esteem an organization, speculators need to take a gander at its monetary position. Luckily, this is not as troublesome as it sounds.

On the off chance that you acquire cash from a bank, you need to list the estimation of all your critical resources, and additionally all your huge liabilities. Your bank utilizes this data to survey the quality of your monetary position; it takes a gander at the nature of the benefits, for example, your auto and your home, and places a moderate



b)Suppose, if you don’t perform the ratio analysis exercise what can be the consequences.(5 Marks)

Answer:There are clearly so many benefits of performing ratio analysis exercise but if anyone ignores the importance of ratio analysis exercise and doesn’t perform it at all then the consequences would be mismanagement and loss in the firm.

Radio analysis comprehends about business:


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Essentials of HRM

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NMIMS Global Access
School for Continuing Education (NGA-SCE)


Essentials of HRM


Internal Assignment Applicable for June 2016 Examination


Assignment Marks: 30

Instructions:

·         All Questions carry equal marks.
·         All Questions are compulsory
·         All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.
·         All answers to be written individually. Discussion and group work is not advisable.
·         Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.
·         Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.



Question. 1. Imagine you to be a training manager of a retail firm. Off late there a lot of absenteeism andturnover of employees taking place. You need to develop a training programme for theemployees. Discuss all the necessary steps required for a training process. (10 Marks)

Answer:In your occupation, you may have invested energy sitting through training sessions of flawed quality. Presently your supervisor has allocated you to build up a training program at work for whatever is left of the division. You don't need your system to be another exhausting or pointless session, yet in what capacity would you be able to guarantee the training traverses to the intended interest group? One technique is to utilize the Analyze, Design, Develop, Implement, and Evaluate (ADDIE) model.

Dissect the training need. Who is your gathering of people? When you build up a training program at work, you'll examine what learning, aptitudes, and states of mind the understudies need after finishing the project versus what information, abilities, and demeanors they have now. On the off chance that there is a hole between sought



Question.2. Siya works in a management consultancy which still is using the old performance appraisalmethods like Checklist method and critical incident method. She is asked to present somefuture oriented appraisal methods. Which all methods can she propose? Discuss any two.(10 Marks)

Answer:Every technique for Performance Appraisal has its qualities and shortcomings might be suitable for one association and non-suitable for another. Accordingly, there is no single Appraisal strategy acknowledged and utilized by all associations to gauge their workers' perfor­mance.

Every one of the techniques for Appraisal formulated so far has been characterized distinctively by various creators. While DeCenzo and Robbins'^ have arranged Appraisal strategies into three classifications: outright methods, relative techniques and target techniques; Aswathappa has grouped these into two classes past-situated and future-situated.

Michael R Carrellet. al. have characterized all



Question.3. Rakesh has joined an MNC as an HR Head. After completion of a month he feels that notmuch is done by the organization to develop the knowledge, skills & attitude of theemployees, because of which the employees’ performance is not good, career are instagnancy etc. He feels the need to have HRD but for that he has to convince themanagement.


a)What all reasons Rakesh can give as the need for HRD? (5 Marks)

Answer:Human resource is should have been produced according to the adjustment in outer environment of the association, henceforth, HRD adjusts such changes through the advancement of existing human resource as far as ability and learning.

The significance or importance of HRD can be clarified as takes after:

1. HRD Develops Competent HR: HRD builds up the





b)Which could be the type of HRD system that can be implemented in Rakesh’sOrganisation? Critically discuss. (5 Marks)

Answer:HR advancement typically starts when a representative is procured and proceeds all through that worker's residency with the association. HRD comes in various structures, including at work preparing or work shadowing, reading material or online instruction, development opportunities, and consistence preparing.

At work preparing alludes to take in the parts of a vocation while one is doing the occupation. A worker may know the rudiments of what the employment requires, yet specifics like which structures to utilize, where materials are put away, and how to get to the PC frameworks may require at work preparing.


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Business Statistics

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NMIMS Global Access
School for Continuing Education (NGA-SCE)


Business Statistics


Internal Assignment Applicable for June 2016 Examination


Assignment Marks: 30

Instructions:

·         All Questions carry equal marks.
·         All Questions are compulsory
·         All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.
·         All answers to be written individually. Discussion and group work is not advisable.
·         Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.
·         Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.



Question. 1.Differentiate between correlation and regression. Explain with suitable example using data.(10 Marks)

Answer:Correlation: In correlation analysis, we gauge an example Correlation coefficient, all the more particularly the Pearson Product Moment Correlation coefficient. The specimen correlation coefficient, meant r,

ranges between - 1 and +1 and evaluates the heading and quality of the straight correlation between the two variables. The Correlation between's two variables can be sure (i.e., more elevated amounts of one variable are connected with more elevated amounts of the other) or negative (i.e., more elevated amounts of one variable are connected with lower levels of the other).

The indication of the correlation coefficient shows the course of the affiliation. The size of the correlation coefficient shows the quality of the affiliation.

For instance, a correlation of r = 0.9 proposes a



Question.2. You want to find a measure of central tendency for income of persons who have boarded aparticular train on a particular date at the originating station. What measure will you useand why? What measure will you choose for dispersion and why? (10 marks)

Answer:Measuring: Surveying on the salary. In the event that I was you, I would enter trains of various sorts to various time and Survey (quantitative survey). Remember that straightforwardly getting some data about wage in the train may be translated off-base. So get some data about different things, for example, identity, time administration, kind of travel (get-aways, drive). Toward the end to ask the "general inquiries" and among them the wage tendency.





Question.3. a)Distinguish between independence of events and mutual exclusivity of events with thehelp of example. (5 marks)

Answer:Events are fundamentally unrelated if the event of one occasion bars the event of the other(s). Fundamentally unrelated Events can't happen in the meantime. For instance: while flipping a coin, the outcome can either be Heads or Tails yet can't be both.





b)In how many ways can the letters of the word “MADAM” be rearranged? (5 marks)

Answer:The rearrangements of words allows us to find many other related words and when we talk about the rearranged groups of “MADAM” then we will find the answer with the help of anagram. Below is the anagram process and the answer of this question.

Step 1: Count the quantity of Letters you have (Answer: 5)
Step 2 : Get its factorial (meant by "!") in the numerator.
Step 3 : Get the Factorial of the rehashing letters in the denominator

5! /( 2! * 2!)


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