MKT301 - Sales, Distribution and Supply Chain

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SUBJECT CODE & NAME - MKT301 - Sales, Distribution and Supply Chain

BK ID B1721 CREDITS & MARKS 4 30 Marks each

SET - I

Q1 What do you mean by Distribution Management? What are the various elements of physical distribution?

●       Explain Distribution Management.

●       Explain various elements of physical distribution.   4+6= 10

Answer:-

Distribution Management:-

Distribution management is an overarching term that refers to numerous activities and processes such as packaging, inventory,

Q2 Write Short Notes on Maslow’s Need Hierarchy and McGregor's Theory X and Theory Y in relation to Sales Force

●       Maslow’s Need Hierarchy

●       Theory X and Theory Y 6+4=10

Answer:-

Maslow’s Need Hierarchy:-

Abraham Maslow, a psychologist by profession, enunciated one of the most quoted theories of motivation. According to

Q3 Write short notes on Vertical Marketing System and Horizontal Marketing System?

●       Vertical Marketing System

●       Horizontal Marketing System 5+5=10

 Answer:-

Vertical Marketing System:-

A Vertical Marketing System (VMS) is a system in which almost all the members of distribution channel such as

SET-II

Q. 1 Explain the Procurement Cycle.   

●       Elaborate Procurement Cycle 10

Answer:-

‘Procurement’ is the overarching function that describes the activities and processes to acquire goods and services. Importantly, and distinct from ‘purchasing’, procurement involves the activities involved in establishing

Q2 Explain Benchmarking. What are the various types of Benchmarking?

●       Elaborate Benchmarking

●       Explain the various types of Benchmarking  3+7=10

Answer:-

Benchmarking is systematic and continuous measurement process: a process of continuously measuring and comparing

Q3 Explain Logistics Management. What are the various Determinants of Designing Logistical System?

●       Explain Logistics Management

●       Explain various Determinants of Designing Logistical System.  3+7=10

Answer:-

Logistics Management:-

Logistics management can be considered as part of supply chain management and involves efficient planning, implementing

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