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Services
Marketing
Jun
2025 Examination
PLEASE NOTE:
This assignment is application based, you have to apply what you have
learnt in this subject into real life scenario. You will find most of the
information through internet search and the remaining from your common sense.
None of the answers appear directly in the textbook chapters but are based on
the content in the chapter
Q1. Imagine you are the marketing manager of a premium
healthcare service provider offering specialized diagnostic services. Your
organization wants to improve customer experience by enhancing service
processes and integrating marketing communication strategies. Your company has observed that many
patients face difficulties in scheduling appointments, understanding the
service process, and receiving timely updates about their reports. The
management has decided to redesign the service process and introduce digital
marketing communication to address these challenges.
As a marketing manager, apply your knowledge of
Service Process and Marketing Communication to develop a strategy that will
improve customer experience and streamline the service process. Your response
should include:
a) How you would redesign the service process to
enhance customer convenience.
b) The role of marketing communication in ensuring
customer engagement and satisfaction. (10 Marks)
Q2. Neha is an entrepreneur who has recently opened a
luxury spa and wellness center in a metropolitan city. She wants to ensure that
her business stands out in the competitive market. To achieve this, she needs
to develop a strong service marketing strategy using the 7Ps of service
marketing.
As a marketing consultant, apply the 7P framework to
Neha’s spa and wellness center. Provide specific strategies for each component
to help her enhance customer experience and brand positioning. (10 Marks)
Q3 (A) How has
Airbnb developed a strong global brand in the service industry? Discuss the key
branding strategies it uses. (5 Marks)
Q3 (B) How does Zomato use digital marketing
communication strategies to engage customers and enhance service experience? (5
Marks)
Dear Students,
Get fully solved assignments by professionals providing since 2012 — trusted by
over 10,000+ students!
100%
plagiarism-free or your money back!
Send
your queries to: help.mbaassignments@gmail.com
( Call/WhatsApp: +918263069601
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reliable, and guaranteed quality!
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