Dear Students,
Get fully solved assignments by professionals providing since 2012 — trusted by
over 10,000+
students!
100%
plagiarism-free or your money back!
Send
your queries to: help.mbaassignments@gmail.com
( Call/WhatsApp: 08263069601
Fast,
reliable, and guaranteed quality!
International Marketing
Jun 2025 Examination
Q1. How does a firm's global
marketing strategy (GMS) enhance its worldwide performance? You must select one
ogrganization which has grown from local to global and for each points of enhancement
you narrate contributing in their worldwide performance, you must include the
example linked with this organization chosen by you. (10 Marks)
Q2. Explain the
different management orientations
(ethnocentric, polycentric,
regiocentric, and geocentric) and their impact on global marketing strategies.
Pleae support your explanation with relevant example that gives clear
understanding. (10 Marks)
Q3(A). McDonald's boasts a massive
global presence, operating approximately 42,000 restaurants across 119
countries as of 2023, with the US being their largest revenue generator.
Approximately more than 90% of McDonald's restaurants are franchised, which
contributes to its rapid global expansion.
McDonald's when originated had
maximum of non-vegetarian menu but in India you see a long list of vegetarian
items on their menu. McDonalds has retained certain communication aspects
uniform across various countries where they are present. Question : Evaluate
the challenges and benefits of using a global versus localized advertising
approach. Your answer must substantiate what is written by including relevant
eample in brief. (5 Marks)
Q3(B). McDonald's boasts a massive
global presence, operating approximately 42,000 restaurants across 119
countries as of 2023, with the US being their largest revenue generator.
Approximately more than 90% of McDonald's restaurants are franchised, which
contributes to its rapid global expansion.
McDonald's when originated had
maximum of non-vegetarian menu but in India you see a long list of vegetarian
items on their menu. McDonalds has retained certain communication aspects
uniform across various countries where they are present.
Question: Evaluate the impact of
global market participation on a company'
competitive advantage by specifically highlighting India based
initiatives. (5 Marks)
Dear Students,
Get fully solved assignments by professionals providing since 2012 — trusted by
over 10,000+
students!
100%
plagiarism-free or your money back!
Send
your queries to: help.mbaassignments@gmail.com
( Call/WhatsApp: +918263069601
Fast,
reliable, and guaranteed quality!
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.