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Business Communication
Jun 2025 Examination
PLEASE NOTE: This assignment is application based, you
have to apply what you have learnt in this subject into real life scenario. You
will find most of the information through internet search and the remaining
from your common sense. None of the answers appear directly in the textbook
chapters but are based on the content in the chapter
Q1. Imagine you are a marketing
manager for a new Indian fitness app called "FitIndia." You aim to
create a persuasive message to motivate young adults to adopt a healthier
lifestyle. How would you craft your message to resonate with this target
audience? (10 Marks)
Q2A. A multinational company in
India with a diverse workforce recognizes the importance of inclusivity and
respect in its business communication. The company aims to create a cohesive
work environment where employees from all backgrounds feel valued and
understood.To achieve this, the management wants to implement a strategy for
using bias-free language that considers the regional and linguistic diversity
of its employees.
Propose a comprehensive strategy
for using bias-free language in this multicultural business environment to
promote inclusivity and respect. (5 Marks)
Q2B. The marketing team at a
company is struggling to keep up with the changing landscape of social media.
They are using outdated methods and are not effectively engaging with
stakeholders. The team is also not using social media to its full potential to
inform, persuade, or build relationships. The CEO has called a meeting to
discuss how the team can better adapt to the changing landscape of social
media. Evaluate the impact of social networks on business communication and how
they have transformed interactions with stakeholders? (5 Marks)
Dear Students,
Get fully solved assignments by professionals providing since 2012 — trusted by
over 10,000+
students!
100%
plagiarism-free or your money back!
Send
your queries to: help.mbaassignments@gmail.com
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