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E-Business
Jun 2025 Examination
Q1 You are the CEO of a rapidly
growing online educational platform that offers courses, certifications, and
learning resources across various subjects. To expand your platform and
maximize profitability, you are exploring different revenue models to diversify
income streams. Explain the various revenue models applicable to e- learning
businesses. Additionally, identify which revenue models are most suitable for
your online educational platform. Discuss the potential challenges associated
with each revenue model and how they may impact the long-term success of your
platform. (10 Marks)
Q2As the manager of a leading
online education platform, acquiring and analyzing student data is essential
for improving learning experiences, personalizing course recommendations, and
enhancing student engagement. Explore various methods of collecting student
data online and explain at least five of these approaches. Additionally,
discuss the ethical implications of each data collection method used in the
online education industry. (10 Marks)
Q3 (A) You have been appointed as
an operations consultant for a rapidly expanding online agricultural product
delivery service that connects farmers directly with consumers, ensuring fresh
and organic produce delivery. However, as the business grows, challenges such
as supply chain inefficiencies, inventory management issues, and inconsistent
customer engagement are emerging. Explain how implementing e-SCM can help the
online agricultural product delivery service streamline its supply chain
operations, improve inventory tracking, and optimize farm-to-customer delivery.
Additionally, discuss how e-CRM can enable the company to better understand
customer preferences, improve personalized customer interactions, and increase
repeat purchases. (5 Marks)
Q3 (B) You have been appointed as an operations
consultant for a rapidly expanding online agricultural product delivery service
that connects farmers directly with consumers, ensuring fresh and organic
produce delivery. However, as the business grows, challenges such as supply
chain inefficiencies, inventory management issues, and inconsistent customer
engagement are emerging. Explain how integrating
e-SCM and e-CRM can create a more efficient, transparent, and customer-centric
business model, ensuring a seamless farm-to-table experience while
strengthening relationships with both farmers and consumers. (5 Marks)
Q3
(B) – Integrating e-SCM and e-CRM for a Customer-Centric Farm-to-Table Model
Dear Students,
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