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Marketing of Financial Services
Jun 2025 Examination
Q1. In the dynamic landscape of banking and financial
institutions, the delivery of financial services encompasses multifaceted
attributes that define their operational framework. Given the regulatory, risk
management, and client- centric considerations, how do banks or financial
entities structure and differentiate their service offerings? Discuss the intrinsic
characteristics that govern financial services, ensuring alignment with market
demands and institutional objectives? (10 Marks)
Q2. How can a bank classify its insurance services to
cater to different demographic segments, including High Net-Worth Individuals
(HNIs), middle-income groups, and various age brackets ranging from youth to
senior citizens? Explain how commercial banks segment and structure their
insurance plans to meet the diverse needs of their clients ? (10 Marks)
Q3A. When a research agency aims to analyze the
financial services marketing landscape within a specific geographical region,
certain foundational factors play a crucial role. What key elements should be
evaluated to gain a comprehensive understanding of the market dynamics,
consumer behavior, and regulatory environment? Discuss the fundamental aspects
that shape financial services marketing in a given location? (5 Marks)
Q3B. As a seasoned professional approaches the
transition from an active career to retirement, the final five years (ages 55
to 60) become critical for financial and lifestyle planning. What are the key
factors that should be strategically assessed during this phase to ensure a
stable and well-prepared retirement? Discuss the essential considerations that
shape this crucial period ? (5 Marks)
Dear Students,
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over 10,000+ students!
100%
plagiarism-free or your money back!
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