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E-Business
September 2022 Examination
Q1. Prepare a comparative analysis using pros and cons for any
5 online shopping apps by comparing the methods
for
making a purchase using
their shopping carts. Also, compare Master and Visa cards, which uses
an open-loop
payment
system, with American Express, which uses a closed-loop payment by
preparing a short note on their differences. (10
Marks)
Ans 1.
Introduction
Comparative
analysis is the process of comparing items to one another and distinguishing
their similarities and differences. When a business wants to analyze an idea,
problem, theory, or question, conducting a comparative analysis allows it to
better understand the issue and form strategies in response. Comparative is
used in many ways and disciplines to understand similarities, differences, the
pros and pros of services in most shopping apps or payment methods. Doing a
comparative
Q2.
Discuss the various ways (at least 5) through which organizations doing
e-business can
collect data/information about their customers and find information
on any 5 leading online publishing houses in India naming the content
category they
are
dealing in. (10 Marks)
Ans 2.
Introduction
Customer data collection
Customer data
can be collected in three ways: by directly asking customers, indirectly
tracking customers, and by appending other sources of customer data to your
own.Data allows organizations to measure the effectiveness of a given strategy
when strategies are put into place to overcome a challenge, collecting data
will allow you to determine how well your solution is performing, and whether
or not your approach needs to be tweaked or changed over the long
Q3. Let us suppose
you have
been
hired by
a
promising startup
(choose
any
1
industry/sector) in the e-commerce space
as
an operations consultant to enhance their
business productivity. Post the initial survey you discovered that the company is still replying on traditional tools and methods for their operations related to supply chain
and
customer relations. To enhance the effectiveness of
their operations, you decided
to meet and explain to the management about the concepts of e-SCM and e-CRM that are
typically useful
for e-businesses
like
theirs.
a. What would you tell them about the advantages of e-SCM by using its components and
functions for their e-business?
(5 Marks)
Ans 3a.
Introduction
Electronic
customer relationship management (E-CRM) is the application of Internet-based technologies
such as emails, websites, chat rooms, forums, and other channels to achieve CRM
objectives. It is a well-structured and coordinated process of CRM that
automates the processes in marketing, sales, and customer service.Electronic
customer relationship
Q3b. What would you explain about the
e-CRM in terms of
benefits, limitations, working,
implementation, and solution for their
e-business? (5 Marks)
Ans 3b.
Introduction
Electronic
customer relationship management (E-CRM) is the application of Internet-based
technologies such as emails, websites, chat rooms, forums, and other channels
to achieve CRM objectives. It is a well-structured and coordinated process of ECRM
that automates the processes in marketing, sales, and customer service.ECRM provides
all records and histories
Dear students, get latest
Solved assignments by professionals.
Mail
us at: help.mbaassignments@gmail.com
Call
us at: 08263069601
NMIMS plagiarism proofed assignments available.
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