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Consumer Behavior
September 2022 Examination
Q1. What is Consumer
Perception? Please explain with examples what the four concepts associated with
Perception i.e., Selective Exposure, Selective Attention, Perceptual Defense
and Perceptual blocking (10 Marks)
Ans 1.
Introduction
Consumer
perception is introduced and describes the business process with added the
experience of customers that delivered arrange, advertising stimulus and
supplying the challenging demand with stimulating business demand. Furthermore,
the business and advertising mix elements are brought to the changed values.
The marketing mix is added to the business techniques for comparing the
strategies, adaptability, and activities management changes for promoting
organizational growth and business boom. Business services and reviews of this
phase are
Q2. Define Consumer
Attitude. Using Tata Nano as an example, please explain in detail the different
characteristics of Attitude that would apply to Tata Nano as a car. Also ,
using the same Tata Nano Car as an example explains how does the Tri Component
Attitude Model explain Attitude of a consumer towards a product? (10 Marks)
Ans 2.
Introduction
The
services of the automobile industry are introduced on high services and
business peak and developing transmission values and reading the boot space
modifications related to effective demand of electronic products and dealing
with the car services demand. Furthermore, in Indian business, the EV rules
help to describe the incredible modifications and develop the changes by
creating the operational modifications. The GST evaluation added the charging
and chargers stations that assist reduce the uses of power and energy for the
ministry of energy services,
Q3. Answer the
following
a. Frederick Herzberg
developed a two-factor theory that distinguishes dissatisfies and satisfiers.
Using the Herzberg Theory list down what could be dissatisfies and satisfiers
for Netflix as an OTT Platform (5 Marks)
Ans 3a.
Introduction
Employees
at the workplace face special stages of dissatisfaction associated with pay
rates, incentives, and training controlling work demand. Employees' demand and
task satisfaction are interconnected, allowing them to study the changes and
cope with the accountable service demand. A reliable business will examine the
online business and availability of social media
b. How can you persuade
a customer to buy a product using the rational and emotional an appeal in
communications? Taking an example of Cadbury Chocolate write 2 points for
rationally appealing and 2 points for emotionally appealing to the customer to
buy a Cadbury Chocolate (5 Marks)
Ans 3b.
Introduction
Customers'
buying conduct fluctuated; it evolved the modifications and addressed the
extraordinary business relationships with competitive changes. Furthermore, it
will explore the offerings programs, needs of communication demand, and
exclusive classes of business
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