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Brand Management

 

September 2022 Examination

 

 

Q1. The Bombay Chef Company has set up a restaurant in the suburbs of Mumbai which also has a section of desserts and is prominently known for the variety in the latter. With the huge demand for desserts, the key decision-makers at The Bombay Chef Company decide to initiate selling the desserts online followed by home delivery across the city. While they begin delivering, they receive certain complaints about the damage in overall packaging. Similarly, the packaging consisted of only one label with the logo which was not much appealing to the people. As a brand manager, how would you put forth the concept of packaging innovation? How would you execute Packaging design and change? (10 Marks)

 

Ans 1.

Introduction

Business visual beauty and vital points are added best services packaging changes and brought unique development of customers to demand and comparing the modifications primarily based on sensible business seize values and developed the effective business interest quotes with analyzed the marketplace demand. Furthermore, brand identification, comments modifications, and conveying the design versatility assist in creating changes and broadening the market's positive values by

 

 

Q2. Margarette Haircare Pvt. Ltd. is an established name in the market. The firm owned by Ms. Margarette sells hair care products for teenagers. The firm has been successfully set up for eighteen years with a good brand name and has also established a self-identity in the market. With the emergence of other hair care products, generally local and comparatively priced less, Margarette Haircare Pvt. Ltd. is facing challenges in selling their products while the branding efforts have been considerably been in vain. Apart from the competitors, several other factors are proving to be a challenge for Margarette Hair Care’s branding. As an expert, identify the factors that are proving to be a branding challenge to the organization. (You can make assumption around the Margarette Hair Care brand) (10 Marks)

 

Ans 2.

 

Introduction

 

In addition, in business, product selling is added essential business elements that include the reaction values, lead caught deals, and managing the consumer's demand with relatively brought phone call adjustments and turning factor of services. Moreover, the purchaser products and the advent of products are specific techniques that affect the behaviors of stakeholders and purchasers. But, the layout of recent products is added with different factors consisting of market viability, extra adjustments, and workflow services with designing the changes and time to

 

 

 

Q3. Mr. Ratlami has been selling all types of (farsan) snack items. He already owns seven stores in Rajasthan with the name "Salaam Ratlami". The products are known for their quality and freshness. The stores have been doing good, but lately they have been facing a lot of competition from other branded snacking products in the market. Mr. Ratlami continues to sell in a traditional way. He sells his items in transparent plastic bags or wraps some small quantity in newspaper or magazine loose papers. There is no common dress code for employees. He wants to increase the sales by making a brand for his products.

 

a. As a brand specialist, explain the concept of brand, guide him with the difference in product and brands. (5 Marks)

 

Ans 3a.

 

Introduction

 

Further, product specialists are the primary human workers in business that use distinctive brand techniques and sell the new progressive products to deliver profitability in business and handle the changes in provider demand. Moreover, managers treat the agency's reputation by introducing brand-building

 

 

 

b. Explain the benefits of branding to him in the simplest possible way with examples. (5 Marks)

 

Ans 3b.

 

Introduction

 

The advantages of branding are describing the available profits in companies through the income of products and delivering increment in product demand by contributing to the significant changes in the business. Those sections will represent the right to entry to high-quality business \

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