MB0039 –Business Communication

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Master of Business Administration- MBA Semester 1

MB0039 –Business Communication- 4 Credits

(Book ID: B1622)

Assignment Set- 1 (60 Marks)

Note: Answer all questions (with 300 to 400 words each) must be written within 6-8 pages. Each Question carries 10 marks 6 X 10=60

Q1. List the barriers to effective communication. What are the ways in which an organisation

can overcome the barriers to communication? 5+5 = 10 marks

Answer : Here are a few of the most commonly-found barriers in communication in an organization:

·         Perceptual Barriers: The most

Q2. Explain the different types of verbal communication. 10 marks

Answer : Human verbal communication consists of two primary types, speech and writing. To be an effective communicator and have excellent verbal skills, you must practice speaking and writing in a wide variety of situations and styles. Mastering both types of verbal communication allows you to more effectively deliver your message the way you want it received.

Written Communication

Notes are brief

Q3. Write short notes on:

a. SQ3R technique of reading

Answer : SQ3R is a reading strategy formed from its letters:

b. Memo 5+5= 10 marks

Answer : Engineers and scientists use memos to make requests, to give announcements, and sometimes to communicate reports. Memos that make requests or announcements are read quickly. For such memos, get to the point in the first paragraph--the first sentence, if possible. In other words, state what you want up

Q4. Explain some of the approaches for handling customer complaints and listening to customers.

10 marks

Answer : Customer loyalty can be elusive, but it is imperative to running a successful business. In today's hyper-digital world, there are myriad online forums that welcome venting and complaining. With the click of a button, an unhappy client could send your company or its sales into a tailspin. "Don't underestimate the power of a disgruntled customer," says Rebecca Morgan, an executive advisor and customer-service

Q5. What are some of the consequences of spelling and punctuation errors, redundancies, clichés

and misuse of words? 10 marks

Answer : Poor grammar, regardless of the context in which it's used, can have a negative impact on the person who uses it. This can be particularly true of a business that allows poor grammar into its daily operations. A business that uses poor grammar when communicating with employees, customers and clients runs the risk of putting itself in an unprofessional light. For this reason, it is essential that your business

Q6. Explain the different delivery styles that speakers can select for their presentation. 10 marks

Answer : An important part of preparing to present a speech is to decide on which method of delivery is most compatible with the topic of speech and the type of audience. For a person interested in speech delivery methods, four methods exist for delivering an oral presentation.

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