MK0018– International Marketing

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Master of Business Administration- MBA Semester 4

MK0018– International Marketing -4 Credits

(Book ID: B1199)

Assignment (60 marks)

Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.

Q1.Define multinational corporations. How is international marketing different from domestic marketing?4+6 marks(350-400 words)

Answer : Economists are not in agreement as to how multinational or transnational corporations should be defined. Multinational corporations have many dimensions and can be viewed from several perspectives (ownership, management, strategy and structural, etc.) The following is an excerpt from Franklin Root (International Trade and Investment, 1994)

Ownership criterion: some argue that

Q2.Differentiate between absolute advantage and comparative advantage theories.10 marks(350-400 words)

Answer : An economic advantage is when one person or group can produce a given result with more economy than another. This is very general, and can be broken down into categories: labour advantage is when production can be carried out at lower labour cost (other things being equal); capital advantage, capital; rent/space advantage, rent. When aggregating costs in a group, we must be careful. The typical method for comparison is money accounting of wages, depreciation, and rent; this is appropriate when

Q3.Write a short note on International Advertising. How is it important for international marketing?10 marks(350-400 words)

Answer : Get the most out of the Internet and put today's technology to work for you. Advertising in general has changed dramatically in the recent past. What worked before just won't cut it today. Your business must adapt to the new marketing trends. So if you're willing to shift your gears a little, our expertise will take you beyond your greatest expectations.

Q4.What are SEZs and what benefit they provide to the international trade and marketer?10 marks(350-400 words)

Answer : Special Economic Zones (“SEZs”) are defined as geographical areas, governed by one oversight management body, that offer special trade incentives to firms who choose to physically locate within them. Many countries employ their own variations of these special enclaves, and in doing so use their own terminology to describe them. For example, Mexico refers to its zones as “maquiladoras,” Ghana,

.

Q5.What are the factors that affect the pricing strategy of an international firm? What different pricing strategies can the firms adopt?10 marks(350-400 words)

Answer : Intelligent pricing is one of the most important elements of any successful business venture. Yet many entrepreneurs fail to educate themselves adequately about various pricing components and strategies before launching a new business. Smart small business owners will weigh many marketplace factors before

(b) Joint venture 5 + 5 = 10 Marks(200 - 250 words each)

Answer : A joint venture (JV) is a business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets. There are other types of companies such as JV limited by guarantee, joint ventures limited by guarantee with partners holding shares.

In European law, the term

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