MH0056 – Public Relations & Marketing for Healthcare Organizations

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Spring 2013

Master of Business Administration in Health Care Services- MBA (HCS) Semester 4

MH0056 – Public Relations & Marketing for Healthcare Organizations- 4 Credits

(Book ID: B1320)

Assignment Set -1 (60 marks)

Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.

Q1.List the factors that attract corporate to healthcare. Explain2+8=10 marks(350-400 words)

Answer : There are a vast number of types of corporate wellness programs. In general, corporate wellness programs encourage people to take steps to prevent the onset or worsening of a health condition or sickness and to adopt lifestyles that are healthier. Businesses may implement many types of corporate wellness programs, from

Q2.Discuss the current scenario of healthcare marketing in India.10 marks(350-400 words)

Answer : These days it seems like every country in the world promotes itself as a haven for medical tourism. The reality is that in most cases they offer sub-standard facilities and limited skills/qualifications.

India has tens of thousands of skilled physicians and nurse practitioners. Over the last two decades, the economic boom in India has led to the building of medical facilities & infrastructure that rival the very best that western medical care that the west has to offer. Many of the physicians that practice in these hospitals and clinics

Q3.Describe SWOT analysis.10 marks(350-400 words)

Answer : Strategic planning demands realistic and objective assessment. At least twice each year, use the SWOT analysis to discover key internal and external issues and refresh the strategies and tactics of your marketing plan. Understanding where you are today is fundamental to achieving your future goals.

Q4.Explain the various steps involved in marketing research.10 marks(350-400 words)

Answer : Marketing research is the process of planning, collecting and analysing information that is related to a marketing decision that you have to make. Marketing research is vital as it provides you with the specific information you need to breakup or segment markets, decide on which areas to target, and to help identify the best way to

Q5.Discuss the corporate social responsibility in healthcare.10 marks(350-400 words)

Answer : CSR has been defined by the World Business Council for Sustainable Development (2000) as: “The continuing commitment by business to behave ethically and contribute to economic Social development while improving the quality of life of the workforce and their families as well as the local community and society at large”

CSR could play a major role in this

Q6.What are the steps involved in a probability analysis? Explain each briefly.2+8=10 marks(350-400 words)

Answer : Probability analysis

A technique used by risk managers for forecasting future events, such as accidental and business losses. This process involves a review of historical loss data to calculate a probability distribution that can be used to predict future losses. The probability analyst views past losses as a range of outcomes of what might be expected for the future and assumes that the environment will remain fairly stable. This technique is particularly effective for companies that have a large amount of data on past losses and that have experienced

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