ET0003 – Event marketing and management

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Master of Business Administration- MBA Semester 3

ET0003 – Event marketing and management -4 Credits

(Book ID: B1570)

Assignment (60 marks)

Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.

Q1.What is event management? Explain the various steps in the event management process.  10 marks(350-400 words)

Answer : To many of you event management may seem a complicated set of activities that is hard to understand and even harder to implement. Yes, it is a science and one should be a multi-professional to be proudly called an event manager

·         Step 1 Event Concept

Event management process starts with

Q2. Explain consumer insight. Discuss the role of consumer insight in event marketing. 10 marks(350-400 words)

Answer : Customer experience management (CXM) is not a new concept, but in the B2B world it is one that is often misunderstood. Too often it is seen as something for the customer service department to worry about, while marketers get on with the more complex task of brand management. If the management of that customer experience is a vital element of brand then it must form a core part of a

Q3.Mention the different kinds of events that can be used for sales promotion.10 marks(350-400 words)

Answer : Effective sales promotion tools are tailored to presentations at events or trade shows, door-to-door sales, retail sales, direct mail advertising, telemarketing or Internet-based marketing. Sales promotion tools increase sales, introduce a new product to the market or meet competition challenges. Whatever tools you use,

Q4.What is the significance of effective communication and quality in the development of brand image?   10 marks(350-400 words)

Answer : How is a Brand Image Developed?

A brand image is developed through an effective branding strategy, which, as already stated, should constitute an integral part of any business plan.

A successful branding strategy should both anticipate and shape consumers’ needs and desires. Knowing your consumer is

Q5.How has the marketing strategy of an event changed over the years, especially in the light of the development of new technologies?                10 marks(350-400 words)

Answer :  Marketing has changed radically since it was first introduced at the beginning of the twentieth century. The latest innovation, interactive marketing, has sparked an electronic (e) revolution that includes e-products, e-

Q6.Write short notes on:

a) A. creative brief

Answer : In advertising, a creative brief is the outlined instructions for work to be done by the agency's creative team. It will usually include any research needed as well as a basic schedule and deadlines for each part of the creative process. The purpose of the brief is to give the copywriters and graphic artists the

b) B. sponsorship            5 + 5 = 10 Marks(200 - 250 words each)

Answer : To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services. A sponsor is the individual or group that provides the support, similar to a benefactor.

Sponsorship[1] is a cash and/or in-

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