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Master of Business
Administration- MBA Semester 3
IB0011 –
International Marketing -4 Credits
(Book ID: B1199)
Assignment (60 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all
questions.
Q1.Discuss the EPRG orientations and give the differences between
international and domestic marketing. 10
marks(350-400 words)
Answer : EPRG Framework
A firm needs to an appropriate
orientation for the world market. While looking for orientation, it is
important to understand the EPRG framework.
Ethnocentric (E) orientation
refers to home country organization. Here the firm's reference point is the
home market. Generally, when the firm is ethnocentric, it looks for foreign
markets to sell its currents products and surpluses. There is
Q2.Discuss the importance of international business environment for an
organization.10 marks(350-400 words)
Answer : The international
business and trade environment is the backbone of global economy. Trade
agreements to buying and selling goods and services internationally gives
manufacturers in various countries the opportunity to expand beyond the
domestic market. Trading across national borders increases sales, creates jobs,
balances seasonal fluctuations and provides a variety of products and services.
As the global economy continues to strengthen, international trade continues to
be in demand.
Q3.Write a short note on International Advertising. How is it important
for international marketing? 10 marks(350-400 words)
Answer : Definition of International Advertising
International advertising entails dissemination of a commercial message
to target audiences in more than one country. Target audiences differ from
country to country in terms of how they perceive or interpret symbols or
stimuli, respond to humour or emotional appeals, as well as in levels of
literacy and languages spoken
Q4.Explain how Letter of Credit acts as an appropriate mode of payment
for both exporter andimporter.10 marks(350-400 words)
Answer : Letter of credit, in a
broad perspective, is one of the payment methods in international trade. Some
of the other payment methods in international trade are Cash-in-Advance,
Documentary Collections and Open Account. All of these payment methods inherit
different risk levels for exporters and importers. Letters of credit is the
only payment method, which has a balanced risk structure for both parties.
Q5.What are the factors that affect the pricing strategy of an international
firm? What different pricing strategies can the firms adopt?10 marks(350-400
words)
Answer : In an era
of globalization, one of the challenges that companies face when selling their
products abroad is how to set appropriate prices. Most of the same factors used
in setting prices in a single country are taken into account when formulating
an international pricing strategy, but many factors often are overlooked in
national pricing and must be given special attention when moving into global
markets.
National Market Size
One of the
main factors
Q6.Write short notes on
(a) Licensing
Answer : A
license may be granted by a party ("licensor") to another party
("licensee") as an element of an agreement between those parties. A
shorthand definition of a license is "an authorization (by the licensor)
to use the licensed material (by the licensee)."
In
particular, a license may be issued by authorities, to allow an activity that
would otherwise be forbidden. It may
(b) Joint venture 5 + 5 = 10
Marks(200 - 250 words each)s
Answer : A joint venture (JV) is a business
agreement in which parties agree to develop, for a finite time, a new entity
and new assets by contributing equity. They exercise control over the
enterprise and consequently share revenues, expenses and assets. There are
other types of companies such as JV limited by guarantee, joint ventures
limited by guarantee with partners holding shares.
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