MK0016 – Advertising Management & Sales Promotion

Dear students get fully solved assignments

call us at :- 08263069601 

            or

mail us at  help.mbaassignments@gmail.com

Master of Business Administration- MBA Semester 4

ML0016 – Advertising Management & Sales Promotion – 4 Credits

(Book ID: B1329)

Assignment Set - 1 (60 Marks)

Note: Answer all questions (with 350 to 400 words each) must be written within 6-8 pages. Each Question carries 10 marks 6 X 10=60

Q.1 Explain why the three segments of the very young, the working women and the elders need different advertising strategies now

Answer : Demographic changes are just basic factors that influence advertising. The influences of consumer groups or segments, the type of segments, their behavior, attitude changes, buying patterns, consumption style, aspirations, the amount

Q2. Explain the advantage of Direct Marketing. List all the methods and media used for it.

Answer : According to the official definition of the Direct Marketing Association (DMA), direct marketing is an "interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location." While there are many other possible definitions, the DMA captures the four basic concepts that set direct marketing apart from traditional marketing.

Q3. Describe DSS and its role in ad budgeting methods.

Answer : Decision Support Systems have evolved over the past three decades from simple model-oriented systems to advanced multi-function entities. During the 1960’s, most Decision Support Systems were fairly based on powerful (and expensive) mainframe computers which provided managers with structured, periodic reports. MIS theory developments during the 1970’s saw Decision Support Systems evolve into more elaborate computer-based systems that supported production, promotion, pricing,

Q4. What role does copy play in a campaign? Why copy has to be written with great knowledge and skill.

Answer : The media play a significant role in forming and influencing people's attitudes and behavior. Issues Paper 14, Child abuse and the media (Goddard and Saunders 2001), drew attention to the essential role of the media in increasing society's awareness of, and response to, child abuse and neglect. Of particular note was the part played by news and features that reported on specific child abuse cases, research and

Q5. Explain why Best possible execution of a campaign is as important as the creative and media work.

Answer : In order to prepare the message, the campaign needs a creative strategy, which explains the benefit of the product or program (what), the composition of the target audience (who), and why they should believe the message (why). A creative strategy is often developed by using a creative strategy statement. In a creative

Q6. Describe why advertising objectives ought to be set up clearly at the outset. Why is it difficult to measure the return on investment of an advertising campaign?

Answer : When most people think about marketing, they are actually thinking about advertising. Advertising is part of the Promotional “P” in the four P’s of Marketing, and it is the most well-known. Advertising is everywhere around us – on the Internet, on television, in our print magazines and newspapers, in our mail, and even appears on billboards along our commute to work. In fact, it is estimated that consumers are

Dear students get fully solved assignments

call us at :- 08263069601 

            or

mail us at  help.mbaassignments@gmail.com