Tuesday, February 12, 2013

MB0039 –Business Communication

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Master of Business Administration- MBA Semester 1
MB0039 –Business Communication- 4 Credits
(Book ID: B1622)
Assignment Set- 1 (60 Marks)

Note: Answer all questions (with 300 to 400 words each) must be written within 6-8 pages. Each Question carries 10 marks 6 X 10=60

Q1. What are the ways in which an organisation can overcome the barriers to communication?

Answer : Although all communication is subject to misunderstandings, business communication is particularly difficult. The material is often complex and controversial. Moreover, both the sender and the receiver may face distractions that divert their attention. Further, the opportunities for feedback are often limited, making

Q2. Explain the different types of verbal communication.

Answer : Verbal communication is used to relay ideas and meet certain communicative goals. Verbal communication can help people better understand each other, but it can also create confusion when people do not communicate effectively. The type of verbal communication that people use can be intentional or may just flow naturally in a conversation without the speaker giving it much thought.


Q3. In your opinion, who are the most important internal and external stakeholders that a manager needs to communicate with? Why does a manager need to communicate with these stakeholders?

Answer : Stakeholder is a person who has something to gain or lose through the outcomes of a planning process, programme or project

Q4. Explain some of the approaches for handling customer complaints and listening to customers.

Answer : Customer loyalty can be elusive, but it is imperative to running a successful business. In today's hyper-digital world, there are myriad online forums that welcome venting and complaining. With the click of a button, an unhappy client could send your company or its sales into a tailspin. "Don't underestimate the power of a disgruntled customer," says Rebecca Morgan, an executive advisor and customer-service

Q5. What are some of the consequences of spelling and punctuation errors, redundancies, clichés and misuse of words?

Answer : Poor grammar, regardless of the context in which it's used, can have a negative impact on the person who uses it. This can be particularly true of a business that allows poor grammar into its daily operations. A business that uses poor grammar when communicating with employees, customers and clients runs the risk of putting itself in an unprofessional light. For this reason, it is essential that your business communications -- both externally and internally -- follow the rules of proper grammar.

Q6. Explain the different delivery styles that speakers can select for their presentation.

Answer : An important part of preparing to present a speech is to decide on which method of delivery is most compatible with the topic of speech and the type of audience. For a person interested in speech delivery methods, four methods exist for delivering an oral presentation.


•             The manuscript method is a form of speech delivery that involves speaking from text. With this method, a speaker will write

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