MH0056 – Public Relations and Marketing of Healthcare Organization

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Fall 2012

Master of Business Administration in Healthcare Services

Semester 4

MH0056 – Public Relations and Marketing of Healthcare Organization

(4 Credits)

(Book ID: B1320)

Assignment Set- 1 (Marks 60)

Q.1. Explain the factors that attract the corporate to Health care [10 Marks]

Answer : There are a vast number of types of corporate wellness programs. In general, corporate wellness programs encourage people to take steps to prevent the onset or worsening of a health condition or sickness and to adopt lifestyles that are healthier. Businesses may implement many types of corporate wellness programs,

Q.2. Discuss the current scenario of health care marketing [10 Marks]

Answer : Brief Overview

The Indian healthcare industry is expected to reach US$ 79 billion in 2012 and US$ 280 billion by 2020, on the back of increasing demand for specialised and quality healthcare facilities.

Further, the hospital services market, which represents one of the most important segment of the Indian healthcare industry, is

Q.3. B R Gupta hospital is 200 bedded hospital in Chennai, Tamil Nadu, Mr. Bandari is the marketing manager of the hospital, what are the challenges he will face in International marketing of the hospital? [10 Marks]

Answer : A strategic research project commissioned by Medirest, the specialist healthcare division of Compass Group PLC, and undertaken by business-to-business market research specialist B2B International, reveals critical issues facing

Q4. Write short notes on the following: [10 Marks]

(a) E-marketing and four P’s

Answer : The 4 P's of e-marketing mix

Traditionally the marketing mix is co-ordinated so efficient product, price, promotion and place strategies are developed for products purchased over the counter. The internet is changing the way we sell our products and services. That's a fact. Consumers now use the internet to research and purchase products/services online. Organization now needs online strategies to attract and retain customers. The e-marketing mix considers the elements of presenting the marketing mix online.

Online, this immediate

(b) Brand building on Internet

Answer : Everybody needs to get their name out there on the social web. For entrepreneurs, however, it’s an even more critical aspect of the job. A social presence gives you the credibility to attract clients, partners and

Q5. Discuss trends and issues in health care marketing [10 marks]

Answer :

·         Trends in Healthcare marketing

Along with increasing health care costs and the growing use of the Internet for marketing and social media solutions, the

Q6. What are the nine steps involved in healthcare marketing process? [10 marks]

Answer : For many physicians, marketing is simply a matter of putting an advertisement in the local newspaper, redecorating the waiting room or conducting a direct mailing to people in the community. But this is a haphazard approach that will accomplish little more for your practice than draining its marketing budget.

The key to successfully marketing your practice begins with developing a strategic marketing plan in which each activity is based on

Fall 2012

Master of Business Administration in Healthcare Services

Semester 4

MH0056 – Public Relations and Marketing of Healthcare Organization

(4 Credits)

(Book ID: B1320)

Assignment Set- 2 (Marks 60)

Q.1 Describe different types of attitudes [10 marks]

Answer : Humans are constantly thinking, feeling or doing something or the other. These three main components are what humans are occupied with all the time and that is what forms their attitudes. Being humans, we tend to have different attitudes that may or may not change with time. An Attitudes is nothing but a point of view one holds for other people, situations, event, object, places, phenomena, or beings. It is essentially like an evaluative statement that is either positive or negative depending on the degree of like or dislike for the matter in question. An attitude reflects how one thinks, feels and behaves in a given

Q.2. Discuss the limitations of Public relation research [10 Marks]

Answer : In the modern days public relations services are also hired by way of consultants so as to keep the companyimage steady and strong. The students will be explained the definition of a public relations consultantbesides evaluating the advantages and disadvantages of such an exercise., We will also study the ethics ofpublic relations with special reference to the professional conduct and character of the public relationsconsultant. Moreover, the students will also be told about the market and its related dilemmas as well as thepublic relations role in educating the market.

Q.3. Mr. Manoj is the sales manager of Apollo hospitals, Chennai, so illustrate the types of marketing and sales used by Mr. Manoj in the healthcare sector [10 marks]

Answer :  Types and sales used by Mr . Manoj in the healthcare sector are :

Medical Device/Equipment Sales & Marketing

The Medical Device/Equipment industry has been experiencing steady growth even in this down economy. As a result

 Q4. Write short notes on Role of quality and Insurance in Medical Tourism [10 marks]

Answer : Role of quality ;

When considering which foreign hospital to use, safe and high quality care is one of the primary concerns. With the growth in the number of medical tourism facilities such as hospitals, clinics and medical spas how does one decide whether they are safe and their medical staff well qualified.

Some of these businesses are using techniques ranging from sophisticated enterprise seo (search engine

Q5. Discuss about Base of a good public image [10 marks]

Answer : A good public image reflects a good self-image. There is some magic you can make yourself to improve your self-image and to create the public image you want to convey to the people you serve. When you make an error, do you berate yourself and inwardly feel that you are a failure? Or do you know that failure is an event, not a person? The fear of failure can stifle creativity and your willingness to take the

Q6 How PR can boost business [10 marks]

Answer :  How PR boost the business

Promotions are activities designed to keep your company in the minds of potential customers through media publications, which may include advertising, sales relations and public relations. Public relations include activities done in the public eye to help the public understand a company’s background, products and services. Promotions are designed to increase the public’s goodwill toward and

Dear students get fully solved assignments

call us at :- 08263069601 

            or

mail us at  help.mbaassignments@gmail.com