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Master of Business
Administration- MBA Semester 3
ET0002 – Corporate
Event Project Management -4 Credits
(Book ID: B1569)
Assignment (60 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all
questions.
Q1.What are the main components of a corporate event that an event
manager has to take care of?
10 marks(350-400 words)
Answer : What is Event Management ?
Event management is basically
planning and organizing the occasions (called events) in unique manner. These
events generally categorize as personal events, social events and corporate
events. Personal events may include wedding,
Q2.Analyse the value of post-event evaluation as a critical part of
total event management process.
10 marks(350-400 words)
Answer : Evaluating
Event Success
The event is over and the guests
have gone home. While you may be eager to put your planning documents and files
away
Q3.Discuss the various phases in managing an event in the context of
project management.10 marks(350-400 words)
Answer : What is
Project Management?
Managing projects is not the same
as managing ongoing operations. This work that is unique and temporary requires
different management disciplines.
Project management is both an art
and a science. The science of project management – goal setting, project
planning, execution and
Q4.What is ‘programme management’? Discuss its implementation in event
management.
10 marks(350-400
words)
Answer : Program management or
programme management is the process of managing several related projects, often
with the intention of improving an organization's performance. In practice and
in its aims it is often closely related to systems engineering and industrial
engineering.
The Program Manager has
Q5.How is a budget constructed? Elaborate. 10
marks(350-400 words)
Answer : What is Budget?
The Annual Financial Statement or
the Statement of the Estimated Receipts and Expenditure of the Government of
India in respect of each financial year is popularly known as the Budget.
The budget begins as a bill that
the Governor submits on the 4th Wednesday in January (or five weeks later if at
the start of a new
Q6.Write short notes on:
a) Target audience
Answer : In marketing and
advertising, a target audience, is a specific group of people within the target
market at which a product or the marketing message of a product is aimed at. (Kilter
2000)... For example, if a
b) Timelines and scheduling
5 + 5 = 10 Marks(200 - 250 words each)
Answer : A timeline is a way of
displaying a list of events in chronological order, sometimes described as a
project
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