ET0002 – Corporate Event Project Management

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Master of Business Administration- MBA Semester 3

ET0002 – Corporate Event Project Management -4 Credits

(Book ID: B1569)

Assignment (60 marks)

Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.

Q1.What are the main components of a corporate event that an event manager has to take care of?               10 marks(350-400 words)

Answer : What is Event Management ?

Event management is basically planning and organizing the occasions (called events) in unique manner. These events generally categorize as personal events, social events and corporate events. Personal events may include wedding,

Q2.Analyse the value of post-event evaluation as a critical part of total event management process.                  10 marks(350-400 words)

Answer :  Evaluating Event Success

The event is over and the guests have gone home. While you may be eager to put your planning documents and files away

Q3.Discuss the various phases in managing an event in the context of project management.10 marks(350-400 words)

Answer :  What is Project Management?

Managing projects is not the same as managing ongoing operations. This work that is unique and temporary requires different management disciplines.

Project management is both an art and a science. The science of project management – goal setting, project planning, execution and

Q4.What is ‘programme management’? Discuss its implementation in event management.

               10 marks(350-400 words)

Answer : Program management or programme management is the process of managing several related projects, often with the intention of improving an organization's performance. In practice and in its aims it is often closely related to systems engineering and industrial engineering.

The Program Manager has

Q5.How is a budget constructed? Elaborate.                                         10 marks(350-400 words)

Answer : What is Budget?

The Annual Financial Statement or the Statement of the Estimated Receipts and Expenditure of the Government of India in respect of each financial year is popularly known as the Budget.

The budget begins as a bill that the Governor submits on the 4th Wednesday in January (or five weeks later if at the start of a new

Q6.Write short notes on:

a) Target audience

Answer : In marketing and advertising, a target audience, is a specific group of people within the target market at which a product or the marketing message of a product is aimed at. (Kilter 2000)... For example, if a

b) Timelines and scheduling                                                  5 + 5 = 10 Marks(200 - 250 words each)

Answer : A timeline is a way of displaying a list of events in chronological order, sometimes described as a project

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