MI0040- TECHNOLOGY MANAGEMENT


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ASSIGNMENT

DRIVE WINTER
2013
PROGRAM
MBADS – (SEM 4/SEM 6) / MBAN2 / MBAFLEX – (SEM 4) /
PGDISMN – (SEM 2)
SUBJECT CODE & NAME
MI0040- TECHNOLOGY MANAGEMENT
BK ID
B1326
CREDITS
4
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

1 Consider that you are a manager in a company and you want to manage a technology that is newly incorporated.

a. Describe the effects of technologies on business.

b. Prepare a list of the factors that are considered in managing technology.

Answer : Effects of technologies on business :

1. Shrinking world:

Technology has made national and international commerce a much more feasible reality. Today, people and businesses can buy and sell with people all over the world. In past history it might have taken months for a letter to go from one party to another. Now, an email can reach someone in seconds, and a transaction can be completed with the push of a button. While this is terribly convenient for some businesses, it does make some people impatient when they actually have to wait for things. Without historical perspective,


2 The purpose of forecast is to improve the quality of the decisions related to selection of an alternative from available alternatives and not to force to accept a particular decision.

Answer : Primary forecasting techniques help organizations plan for the future. Some are based on subjective criteria and often amount to little more than wild guesses or wishful thinking. Others are based on measurable, historical quantitative data and are given more credence by outside parties, such as analysts and potential investors. While no forecasting tool can predict the future with complete certainty, they remain essential in estimating an organization's forward prospects.

Delphi Technique
The RAND Corporation developed the Delphi Technique in the late 1960s. In the Delphi Technique, a group of experts responds to a series of questionnaires. The experts are kept apart and unaware of each other. The results of the first questionnaire are compiled, and a second questionnaire based on the results of the first is presented to the experts



3 Write short notes on

a. Technology adoption
Answer : The technology life-cycle (TLC) describes the commercial gain of a product through the expense of research and development phase, and the financial return during its "vital life". Some technologies, such as steel, paper or cement manufacturing, have a long lifespan (with minor variations in technology incorporated with time) whilst in other cases, such as electronic or pharmaceutical products, the lifespan may be quite short.



b. Technology diffusion
Answer : Technology and technological innovation play a central role in the organization and delivery of health services and are a driver of optimal health outcomes.

Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures. Everett Rogers, a professor of communication studies, popularized the theory in his book Diffusion of Innovations; the book was first published in 1962, and is now in its fifth edition (2003). The



c. Technology absorption
Answer : It involves ‘Know-why’ exercises, basic investigations into the product and or process and or systems. This will require unpack aging of a technology package. It requires R&D projects in know-why, optimization and improvement of product/process/systems and related equipments.

Benefits of technology absorption :

The benefits that we get from technology absorption exercises, as evidenced by Government and industry experiences so far. These benefits are:


4 When you choose a new technology, you may have to face some of the question like what are its functional requirements, non-functional requirements and does the technology fit the organization culture?

Answer : : It’s ubiquitous, (and it’s everywhere as well) and some would have you believe that if you’re not using the latest and greatest product, then you’re falling behind. This “you’re not keeping up” sales pitch is very effective at striking at the heart of our insecurities; am I falling behind? Will I lose out if I don’t buy this stuff? Don’t the ads claim that they’ll make me more productive, more efficient, and even more attractive to the opposite sex? How could I possibly live without it? Here’s my credit card.



5 Write short notes on

a. Bridging agencies
Answer : In telecommunication networks, a bridge is a product that connects a local area network (LAN) to another local area network that uses the same protocol (for example, Ethernet or token ring). You can envision a bridge as being a device that decides whether a message from you to someone else is going to the local area network in your building or to someone on the local area network in the building across the street. A bridge examines each message on a LAN, "passing" those known to be within the same LAN, and forwarding those known to be on the other interconnected LAN (or LANs).




b. Problem solver model
Answer : In order to correctly solve a problem, it is important to follow a series of steps. Many researchers refer to this as the problem-solving cycle, which includes developing strategies and organizing knowledge. While this cycle is portrayed sequentially, people rarely follow a rigid series of steps to find a solution. Instead, we often skip steps or even go back through steps multiple times until the desired solution is reached.


c. Bar-Zakay model
Answer : The Bar-Zakay model: This model is based on a project management approach, and was introduced by Bar-Zakay {managing partner of films, who focused his practice on personal injury and wrongful death law). As per this model, we can divide the process of technology transfer into four stages:


d. Schlie, Radnor and Wad model
Answer : It’s a model that seven elementscould make an effect on the planning, implementation and eventual successof any technology transfer project. The seven elements are the transferor (theentityselling the technology to the recipient),


6 Explain the basic scheme for knowledge based applications



Answer : Knowledge-based authentication or applications (KBA) is an authentication scheme in which the user is asked to answer at least one "secret" question. KBA is often used as a component in multifactor authentication (MFA) and for self-service password retrieval.

Secret questions can be static or dynamic. In a static scheme, the end user pre-selects the questions he would like to be asked and provides the correct answers. The question/answer pairs are stored by the host and used later to verify the end user's identity. In a dynamic scheme, the end user has no idea what question will be asked. Instead, the

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MI0039- E-COMMERCE


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ASSIGNMENT

DRIVE WINTER
2013
PROGRAM
MBADS – (SEM 4/SEM 6) / MBAN2 / MBAFLEX – (SEM 4) /
PGDISMN – (SEM 2)
SUBJECT CODE & NAME
MI0039- E-COMMERCE
BK ID
B1325
CREDITS
4
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

1 Electronic Commerce is commonly known as e-commerce, is a process of buying and selling of goods or services using electronic systems. List the applications and benefits of e- Commerce.

Answer : What is e- commerce
E-Commerce is one of the most important facets of the Internet today
‘e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.’

It can be seen as part of e-business – which
‘may be defined as the utilization of information and communication technologies (ICT) in support of all the activities of business.’






2 The e-Commerce architecture is divided into different layers which help us to have an organized discussion of building blocks of e-Commerce in a logical order. Explain the layered architecture of

Answer : E-commerce Systems
E-commerce is a new kind of services where commercial activity is conducted through the Internet. E-commerce systems provide the ability to purchase and sale of goods, payment orders, service maintenance, generating prices subject to various conditions (discounts, delivery, quantity, the amount of the order), conducting of marketing


3 Suppose you are the network admin of WXZ Software Company and you are given the responsibility of managing all the servers. What are the steps you would follow to avoid hacking of the company’s information?

Answer : Threats
Viruses and other malicious software (known as "malware") can cause data loss: malware can cause a wide array of problems for your data, ranging from individual deleted files to drive partitions becoming damaged, even entire disk drives getting erased.
In addition to viruses affecting your local computer, the Internet also poses other risks that could allow malicious individuals to access your bank



4 Assume that you are the project manager of VSG company. Due to some reason the company’s server got shut down and the company is not able to access the company’s confidential data. What steps would have been taken by you to avoid this?

Answer : You’ve heard it hundreds of times if not more — back up the data on your PCs. Maybe you even do this on a regular basis.

Still, as events in the past have proved, it doesn’t do much good to backup your critical data if it’s going to be stored locally. A hurricane or other natural disaster can affect a large area, putting your backup in as much peril as if it was stored at your organization’s site.




5 Write short note on

a. Target Audience
Answer : A target audience is a specific group of customers or clients at which a business aims its products and services. Some of the demographic attributes for the target audience include age, gender, occupation, net income, marital status and their geographic region.

Whether you are pitching a new product or trying to build a solid foundation for your business, it is important to identify and understand your target


b. Preparing the budget
Answer : One of the tasks you face as a financial officer, especially if your organization makes frequent business transactions, is that of preparing a budget. A budget is a tool used for planning and controlling your financial resources. It is a guideline for your future plan of action, expressed in financial terms within a set period of time. A budget does not have to be complex as the information below will explain.




6 Guest look is an Indian based cosmetic manufacturing company which manufactures a wide range of cosmetics for men. Although its product was used by men all over the world, a number of new cosmetic manufacturing companies arose in the market challenging Guest look. Now Guest look has to find innovative ways of advertising its products.

So far, Guest look’s advertising aids were mostly printed and television media. Now Eguest look realized the importance and benefits of e-Marketing and has started concentrating on e- Marketing. As the company is known for its integrity and will not compromise on that with spam and unsolicited mails. Therefore, company identified three techniques such as search engine optimization, improving existing website and banner ads.

a. What are the benefits of offline advertising? Are Guest look following offline advertisement? Justify your answer

b. If you are working with the development team of Guest Look, how would you go about improvising the existing website?

c. What banner ads?
Answer : Benefits of offline advertising :

Print Advertising
Print advertising is a common way to reach people through newspapers and magazines. With proper research, it is possible to target the exact audience you are looking for.
The best part is that the research can be easy for most businesses – just walk into your local bookstore and peruse the newsstand for

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MI0038- ENTERPRISE RESOURCE PLANNING


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Assignment

DRIVE

WINTER 2013
PROGRAMME/ SEMESTER
MBADS – (SEM 4/SEM 6) / MBAN2 / MBAFLEX – (SEM 4) / PGDISMN – (SEM 2)
SUBJECT CODE/ NAME
MI0038- ENTERPRISE RESOURCE PLANNING
BOOK ID
B1324
CREDIT
4
MARKS
60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
                                                              
Q.1 a. Discuss about ERP software selection criteria.5


Ans : Key selection criteria includes:

By studying, evaluating, and documenting the evaluation these 5 key criteria, our clients make the educated decisions that are best for their company.
  1. Company
  2. Technology
  3. Function fit
  4. Support
  5. Cost of ownership



b. What is improper ERP system selection? Explain in detail .

Ans : Companies seldom use a fully objective selection methodology when choosing an ERP System. Some common mistakes include:

Incomplete requirements:

Because implementation of a new ERP system "




2 a) Discuss the components of Customer Relationship Management.

Ans : Main four components are :

1. Marketing automation :

Marketing automation is a set of applications that help marketers manage and simplify the marketing process. Applications include campaign management; email marketing, database marketing and data marts and marketing encyclopedias.

2. Customer service :

Customer Service / Call Centers are the primary conduits between consumers and corporations. Customer Service is the primary business process for creating customer loyalty, promoting customer retention and ultimately increasing customer value while reducing cost of sales.




b) Explain the different modules of R/3

Ans :  R/3 is arranged into distinct functional modules, covering the typical functions in place in an organization. The most widely used modules are Financials and Controlling (FICO), Human Resources (HR), Materials Management (MM), Sales & Distribution (SD), and Production Planning (PP).

1. FICO :



Q.3 a. Consider two organisational environment in which one of the organisation is having no or little communication between departments and the other organisation where all the departments know what the others are doing. Now which environment is considered to be better and why?

Ans :  Better environment :

Second organisation has better environment where different departments know the other one because Communication is one of the organizational functions that helps a company to stay efficient and productive. One of the more important forms of organizational communication is inter-departmental communication, the Institute for Public Relations notes. The importance of communication between different departments in an organization becomes most evident when that communication


b. Explain integrated Management of integration.

Ans : An integrated management system is a management system that integrates all of an organization's systems and processes in to one complete framework, enabling an organization to work as a single unit with unified objectives.
With an integrated system, your organization



Q.4 A business products distributor was manually processing over 300,000 customer orders each year. Heavy order flow prior to shipping cut-off timeframes and a highly variable daily volume created staffing challenges and inconsistent order turnaround times.
Despite an effort to process customer orders via EDI, the company continued to receive over 20,000 orders per month via fax and email requiring manual data entry. Customer Service Associates in three different centres manually entered the orders into the order management system with the added pressure of meeting a shipping deadline. As any manual single-pass data entry process there were many errors, especially during peak processing cycles.
Due to a complex product catalogue, variety of order types received from customers, and the large customer base, finding and training data entry specialists was a challenge. Fluctuating daily order volumes made maintaining appropriate staffing levels very difficult. During peak demand periods order processing lags would greatly decrease customer satisfaction levels.
To solve all these problems the company implemented an outsourced automatic data entry solution with sophisticated “free-form” data extraction for their fax and email orders. The solution was able to recognise and capture data from any customer order format with 99.5% accuracy. Order input no longer requires the participation of the company’s order entry staff, which has reduced labour costs. The solution also receives fax and email orders on behalf of the company directly from customers and converts the hardcopy order to an EDI electronic purchase order for the order management systems.
The solution includes a customised web-based portal to support exception processing and a secure web tool for archiving and storing images of all of the original order documents. The solution is completely accessible on demand from any of the company’s workstations. The solution was fully operational within 90 days and required zero capital investments in hardware, software or labour on the part of the company.
Questions:
a. What are the challenges that the company faced before the installation of the Data Entry solution?

Ans :1.The Risk of Human Error:

Working in data entry requires the ability to repeat the same tasks, often under the pressure of deadlines with a high attention to detail. With so much textual information to enter, data entry workers inevitably make mistakes that can have big and sometimes disproportionate consequences.

2.  Rise of Optical Character Recognition:

As scanning and image software becomes more advanced, technology known as optical character recognition (OCR) threatens to supplant data entry work due to its improving accuracy and relative low cost. With OCR, software recognizes the characters in scanned textual documents (such as books) and converts the format into editable text.

3. Uncertain Future:

From the perspectives of employers and employees, the field of data entry contains some uncertainty. According to the Bureau of Labor Statistics, the availability of data entry jobs is expected to decline moderately from 2008 to 2018 thanks, in part, to existing employees taking on more data entry tasks and the outsourcing of data entry jobs overseas.

4. Customer dissatisfaction :

Due to a complex product catalogue, variety of order types received from customers, and the large customer base, finding and training data entry specialists was a challenge. Fluctuating daily order volumes made maintaining appropriate staffing levels very difficult. During peak demand periods order processing lags would greatly decrease customer satisfaction levels.




b. What are the benefits of the Automatic Data Entry solution?

Ans :
  1. Automated data entry solutions can help improve the workflow and productivity of any office. Since it is entirely automated it reduces the chances for human error and can help lower overall costs as well.

  1. Traditional methods would entail having employees physically go through every single invoice and filling in the required information onto other forms. Because of the amount of invoices that can accumulate in a business setting more time and more


Q. 5 Write short notes on

a. Gap Analysis:

Ans : A technique that businesses use to determine what steps need to be taken in order to move from its current state to its desired, future state. Also called need-gap analysis, needs analysis, and needs assessment.
Gap analysis


b. Reduction of lead time:

The elapsed time between placing an order and receiving it is known as the lead-time. It plays a significant role in purchasing and


c. BAAN company:

Baan was a vendor of enterprise resource planning (ERP) software that is now owned by Global Solutions. The Baan Corporation was created by Jan Baan in 1978 in Barneveld, Netherlands, to provide financial and administrative consulting services. With the development of his first software package, Jan Baan and his brother Paul Baan entered what was to


d. End users:

People who responsible for posting of day to day activities like posting of invoices, creation of master records(Customer master) and generating of Reports in companies(in which ERP is implemented) are called end users. Whether you are introducing ERP





e. ERP trends:

1.ERP segmentation :

Earlier, ERP was considered as part of IT solutions. Since ERP focuses on streamlining different processes and help administration, it has been




Q.6 Describe in detail the workflow of HRM that deploys ERP systems with a neat diagram.

Ans : Workflow of HRM that deploys ERP system :

Taking the example of employee's payroll system the workflow of HRM is Given :






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MA0043 - CORPORATE BANKING




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ASSIGNMENT

DRIVE
WINTER 2013
PROGRAM
MBADS – (SEM 4/SEM 6) / MBAN2 / MBAFLEX – (SEM 4)
SUBJECT CODE & NAME
MA0043 - CORPORATE BANKING
SEMESTER
4
BK ID
B1817
CREDITS
4
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
1 Discuss the Kingfisher airlines consortium loan and name the participating banks in that loan.
Answer. Kingfisher Airlines Limited was an airline group based in India. Its head office is in Andheri (East), Mumbai and Registered Office in UB City, Bangalore.
The airline had been facing financial issues for many years.[4] Until December 2011, Kingfisher Airlines had the second largest share in India's domestic air travel market.
The airline had shut down its operations when on 20 October 2012 the DGCA suspended its flying license. The suspension had been due to failure to give an effective response to the show-cause notice issued by DGCA.
Kingfisher lenders had decided to start the process of


Q2. List and explain briefly the various types of letter of credit documents. List and explain the steps that must be taken to evaluate the documents attached with the letters of credit.
(Various types of letter of credit documents-5 marks, Explain the steps-5 marks) 10 marks
Answer.
Various types of letter of credit documents
An LC is an undertaking by the importer’s bank that if the exporter exports the goods and produces the documents as stipulated in the letter, the bank would make the payment to the exporter. Thus the obligation of the importer under the contract is supplemented by a superior obligation of a bank to make payment. The exporter then looks to the bank which opened the letter of credit for payment instead of relying on the importer. An LC may be a


Q3. Prepare a report on the role of EXIM bank in facilitating pre and post-shipment finance. (Pre -shipment finance-5 marks, Post shipment finance-5 marks) 10 marks
Answer.
Exim Bank lays special emphasis on extension of Lines of Credit (LOCs) to overseas entities, national governments, regional financial institutions and commercial banks. Exim Bank also extends Buyer’s credit and Supplier’s credit to finance and promote country’s exports. The Bank also provides financial assistance to export-oriented Indian companies by way of term loans in Indian rupees or foreign currencies for setting up new production facility, expansion/modernization or up gradation of existing facilities and for acquisition of production equipment or


Q4. Prepare a chart listing some of the important Indian banks that have introduced channel banking and Green Banking programs.
(channel banking-5 marks, Green Banking programs-5 marks) 10 marks

Answer.  

Evolution of Channel Banking

Banking jargon like multi-channel banking, cross-channel banking and now, omni-channel banking, has led to confusion among bankers and customers alike. Bankers are unsure as to what banks actually want to offer to their customers, while customers do not know what they can expect from banks' channel banking solutions.
Banks tend to use the omni-channel pitch to rise above competition but clients may not discern this as a significant value-add to the existing services. The onus is therefore on banks to communicate clearly and educate their customers about the difference between omni-channel banking and its predecessor terms, cross- and multi-channel banking.
Although these terms are used interchangeably,
Q5. Reliance industries want to raise capital by selling stocks, through the mechanism of book building, by offering Initial Public Offers (IPOs). Discuss the book building process.
(Book building process.-5 marks, Methods and guidelines-5 marks) 10 marks
Answer.
Book building process
Book Building is basically a capital issuance process used in Initial Public Offer (IP0) which aids price and demand discovery. It is a process used for marketing a public offer of equity shares of a company. It is a mechanism where, during the period for which the book for the IPO is open, bids are collected from investors at various prices, which are above or equal to the floor price. The process aims at tapping both wholesale and retail investors. The offer/issue price is
Q6. Suppose you are working as risk manager in a private bank. As a manager, discuss the issues and challenges of corporate banking
(Issues of corporate banking-5 marks, Challenges of corporate banking-5 marks)10 marks
Answer:
Issues of corporate banking
Corporate Banking, through its main tool of lending, integrates the monetary and real sectors of the economy. This paper attempts to analyze the evolutionary and revolutionary developments in corporate banking, the critical issues today and the future prospects of a healthy, collaborative, and competitive relationship between the banking an d corporate sectors, in the Indian context. Theories and empirical studies have deliberated on the roles of the banking an
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MA0042-TREASURY MANAGEMENT


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ASSIGNMENT

DRIVE
WINTER 2013
PROGRAM
MBADS – (SEM 4/SEM 6) / MBAN2 / MBAFLEX – (SEM 4)
SUBJECT CODE & NAME
MA0042-TREASURY MANAGEMENT
SEMESTER
4
BK ID
B1813
CREDITS
4
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.


1 Compare and contrast the corporate treasury and a bank treasury.

Answer : Corporate treasury Treasury management (or treasury operations) includes management of an enterprise's holdings, with the ultimate goal of maximizing the firm's liquidity and mitigating its operational, financial and reputational risk. Treasury Management includes a firm's collections, disbursements, concentration, investment and funding activities. In larger firms, it may also include trading in bonds, currencies, financial derivatives and the associated financial risk management.




2 Discuss FEMA violations in India

Answer :When a business enterprise imports goods from other countries, exports its products to them or makes investments abroad, it deals in foreign exchange. Foreign exchange means 'foreign currency' and includes:- (i) deposits, credits and balances payable in any foreign currency; (ii) drafts, travellers' cheques, letters of credit or bills of exchange, expressed or drawn in Indian currency but payable in any foreign currency; and (iii) drafts, travellers' cheques, letters of credit or bills of exchange drawn by banks, institutions or persons


3 Discuss the role of treasury in Kotak Mahindra’s bank.

Answer : Treasury operations in Kotak Mahindra bank

 Kotak Mahindra Bank is one of India's leading financial private banking institutions. It offers banking solutions that covers almost every sphere of life. Some of its financial services include commercial banking, stock broking, mutual funds, life insurance and investment banking. Established under the brand of Kotak Mahindra Finance Ltd in 1984, it



4 Explain the organizational structure for Risk Management.

Answer : Nowadays the position of risk management within most global financial institutions tends to be reasonably well established, particularly because the configuration and scope of risk roles and its organisation are closely monitored by regulators. However, outside the largest financial institutions the organisational structure of risk departments and their place within the firm can vary significantly.




5 Discuss the internal audit machineries subscribed by RBI.
Answer : Internal Audit Machinery

Banks should introduce a sound system of internal audit. With a view to strengthening the credibility of the inspection system in detecting cases of frauds/malpractices, steps need to be taken to gear up the inspection/audit machinery and to improve the quality of officers of the inspection department. The head of the inspection department at the Head Office should be a sufficiently senior person and should report directly to the Chairman. If the bank has Regional Offices, there should be an audit machinery under an official of sufficient seniority as



6 Discuss the role played by SAP and SWIFT in treasury Management.

Answer : Treasury management is the creation and governance of policies and procedures that ensure the company manages financial risk successfully.

Because a primary function of treasury management is to establish levels for cash or cash equivalents so that a company can meet its financial obligations on time, treasury management is sometimes simply referred to as cash management.

A treasury management system (TMS) is a software application or enterprise resource planning (ERP) software component that automates the repetitive steps

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