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National
Institute of Business Management
Chennai
- 020
EMBA/
MBA
Elective:
Pharmaceuticals Management (Part -2)
Attend
any 4 questions. Each question carries
25 marks
(Each
answer should be of minimum 2 pages / of 300 words)
1.Explain the manufacturing technologies for
Pharmaceutical Products.
Answer : Efficient
handling and processing of particulates is critical to profitable manufacture
of pharmaceutical products. Over 75 percent of all pharmaceutical products are
in the solid dosage form and particulates are involved in almost every stage of
the manufacturing process. A recent US-FDA report on the pharmaceutical
industry estimated that worldwide cost savings from manufacturing improvements
could be as high as US$ 90 billion per year. Regulatory constraints have
traditionally encouraged an empirical and incremental approach to process
improvement. Quality assurance through inspection rather than through design
has previously been the norm. However, this is now changing and there is a
growing awareness of the need for improvement in the science and engineering of
drug development.
The
introduction of manufacturing methods based on product performance
specifications, rather than solely traditional practices, is increasing along
with advanced computer modelling and measurement techniques to facilitate a
better understanding
2.Write an essay on Indian Pharmaceutical
Industry.
Answer :
Indian pharmaceutical industry is divided into two categories as bulk drugs and
formulations by its physical properties and marketing point of view ethical,
generic and OTC and line of treatment the industry is further divided as
Allopathic, Ayurveda, Homeopathy, Unani etc.
In our
context Allopathic is more relevant as it occupies more than 80% of market
share. Furthermore Indian pharmaceutical sector has successfully crossed all
phases from monopolistic phase to multi-brand phase to emerging market phase
and now commoditisation phase stepping ahead to give a new shape for
pharmaceutical marketing.
It is
observed that Infrastructure base of Indian pharmaceutical industry comprises
of more than 3.9 lakhs allopathic practicing doctors with 15 thousands hospitals
and 1.6 lakhs primary health centres and with a highest doctor chemist ratio
of 2:
3.What are the characteristics of MBO?
Discuss.
Answer : 1. Goal Orientation:
MBO
focuses on the determination of unit and individual goals in line with the organizational
goals. These goals define responsibilities of different parts of the
organisation and help to integrate the organisation with its parts and with its
environment.
MBO
seeks to balance and blend the long term objectives (profit, growth and survival
of the firm with the personal objectives of key executives. It requires that
all corporate, departmental and personal goals will be clearly defined and
integrated.
2. Participation:
4.What are the basic principles of
Organization? Explain.
Answer :
5.Explain the specific requirements for
manufacture of sterile products.
Answer : Principle
The
manufacture of sterile products is subject to special requirements in order to
minimize risks of microbiological
contamination, and of particulate and pyrogen contamination. Much depends on
the skill, training and attitudes of the personnel involved. Quality Assurance
is particularly important, and this type of manufacture must strictly follow
carefully established and validated methods of preparation and procedure. Sole
reliance for sterility or other quality aspects must not be placed on any
terminal process or finished product test.
General
6.Write an essay on Pharmaceutical Export.
Answer :
Dear
students get fully solved NIBM MBA assignments
Send
your semester & Specialization name to our mail id :
“
help.mbaassignments@gmail.com ”
or
Call
us at : 08263069601
25 x
4=100 marks
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