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National
Institute of Business Management
Chennai -
020
EMBA/ MBA
Elective:
Pharmaceuticals Management (Part -1)
Attend
any 4 questions. Each question carries
25 marks
(Each
answer should be of minimum 2 pages / of 300 words)
1.Pharmacy
Benefit Management policies must seek to balance “mission and margin”—that is,
to achieve economic efficiency while respecting, to the extent possible, the
ethical goals of medicine. Explain.
Answer: Pharmacy Benefit Management policies must
seek to balance “mission and margin”—that is, to achieve economic efficiency
while respecting, to the extent possible, the ethical goals of medicine. This
is difficult. Because of the fragmented nature of the U.S. health care system,
MCOs, PBMs, employers, government, and physicians are all involved in the
establishment and administration of pharmacy benefits. No stakeholder has
absolute responsibility, and all must accept a share of the responsibility to
manage
2.Which
pharmaceutical benefit management policies are ethically the most defensible?
Which are the least so? Discuss the details.
Answer: Tiered copayments.
If emphasis is placed on physician and
patient autonomy as well as administrative simplicity, then indirect controls
are preferable. Among these, tiered copayments can be carefully structured to
be ethically justifiable. To minimize their threat to patient welfare, the
tiers should be structured primarily according to medical benefit rather than
cost. The lowest tier should include expensive drugs when they are medically
necessary, while the highest tier could be reserved for drugs with cheaper
alternatives and nonessential “lifestyle” drugs. Because designating these
latter types of drugs will be controversial, it is best to create an inclusive
decision-making process, with patient representatives on pharmacy and
therapeutics (P&T)
3.
Explain how intensive alliancing processes in the world pharmaceutical industry
are to continue to form even bigger pharmaceutical concerns and speed up the
oligopolization of the global pharmaceutical industry.
Answer:
4.
Explain the decisive role of strategic pharmaceutical management with a strong
market orientation is crucial and most important for the pharmaceutical
companies to be successful performers in the future and even more in the
globalize world.
Answer: I. The State of the Industry
1. Emerging Pharmaceutical and
Biotechnology Industry Trends
A concise overview of current MIT research into new
directions in R&D, drug development, manufacturing, pharmaceutical
innovation, and marketing and economic strategies, as well as findings which
pinpoint emerging trends in productivity, benchmarking, quality, innovation and
the marketplace that are redefining the global pharmaceutical
5. How
Does Pharmaceutical Management Work? Explain
Answer:
6.
Write an essay on the characteristics of the World Pharmaceutical Industry.
Answer: The Global Pharmaceutical
Industry is one of the multinational industries which gained a high cycle of
growth especially in 1960s and the industry is in high risk, regulated and
driven by lengthy R&D expenditures. The industry can be different in
medicinal chemical, biological, ethical, proprietary product and private
formula manufactures by their backgrounds and operation sectors and does not
cover consumer or animal healthcare. In 2008 total revenue of global
pharmaceutical industry was $615.1 billion and expected to reach $734 billion
at the end of 2013. United States, Europe and Japan are the largest
pharmaceutical market. The report critically analyse the Global Pharmaceutical
Industry, importance and growth with the expect of internal and external
environment analysis, plausible views of
Dear
students get fully solved NIBM MBA assignments
Send
your semester & Specialization name to our mail id :
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”
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