Strategic Management

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National Institute of Business Management

Chennai - 020

SECOND SEMESTER EMBA/MBA

Subject : Strategic Management

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

1.Explain the setting of rights priorities and objectives for business strategy planning.

Answer :  Strategic planning is crucial to profitable business growth, but companies typically realise only about 63% of their business strategy's potential financial value because of defects and breakdowns in strategic planning and implementation. Put another way, the opportunity value of getting your strategic plan execution right is huge!

While setting priorities, never give in to the temptation to clear up small things first. Don’t start at the bottom of your list and work up to the important tasks at the top. Don’t allow yourself to get bogged down in low-priority activities. Don’t major in minors. As Goethe said, “The things that matter most must never be at the mercy of the things that matter least.”

The natural tendency of human nature is to follow the Law of Least Resistance. In time management and personal work, this means that we have a

2.Explain why strategies fail?

Answer : It's not just the methodology. Here are five reasons strategy fails in small businesses, in midsize businesses, and in large enterprises:

1. The Blame Game

How many times have you seen a strategy move into execution, then fail? Typically, the postmortem involves blame. It was poor leadership. We didn't execute correctly. We had bad market data. Our customers decided they wanted something else. The timing was off. There are hundreds more, and you've heard many of them.

Underneath the failure is something deeper -- a strategy creation process that's gone off the rails.

The problem isn't actually people, management, or other issues. It's what strategy is seen as being and how it's developed within an organization.

3.Describe how the operating plan addresses the key issues of a business strategy to improve productivity.

Answer :

4.Explain the growth of E-Business in India.

Answer : The e-commerce market in India has grown by 34 percent in the last seven years, was about USD 600 million in 2011-12 and is expected to touch USD 9 billion by 2016 and USD 70 billion by 2020. According to Forrester, the Indian e-commerce market is expected to grow at a CAGR of over 57 percent between 2012 and 2016, which is the fastest within Asia-Pacific region.  The key factors that are driving this growth are the rise of Internet usage (growing at 20 percent) & 3G penetration, and increasing smartphone users with availability of Internet on mobile phones. It is estimated that currently there are 27 million mobile Internet users in India out of which 4 percent are buying products on mobile.

5.Does strategic management work? Examine.

Answer : Strategic Management

Strategic management is a technique you can use to create a favorable future and help your organization to prosper. To create this favorable future, you must involve your organization's stakeholders (i.e., anyone with a vested interest in achieving your organization's goals) in envisioning the most desirable future and then in working together to make this vision a reality. The key to strategic management is to understand that people communicating and working together will create this future, not some words written down on paper.

Strategic management does not replace traditional management activities such as budgeting, planning, monitoring, marketing, reporting, and controlling. Rather, it integrates them into a broader context, taking into account the external environment, internal organizational capabilities, and your organization's overall purpose and direction.

6.Write an essay on ‘Why Strategies fail’?

Answer :

25 x 4=100 marks

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Send your semester & Specialization name to our mail id :

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