Management Research

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National Institute of Business Management

Chennai - 020

THIRD SEMESTER MBA

Subject : Management Research

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

1.What are the basic rating scales? Explain the criteria for a good measurement of acceptable quality.

Answer : The term scaling is applied to the attempts to measure the attitude objectively. Attitude is a resultant of number of external and internal factors. Depending upon the attitude to be measured, appropriate scales are designed. Scaling is a technique used for measuring qualitative responses of respondents such as those related to their feelings, perception, likes, dislikes, interests and preferences.

Nominal Scale

This is a very simple scale. It consists of assignment of facts/choices to various alternative categories which are usually exhaustive as well mutually exclusive.

2.What are the principles for establishing categories for coding? Explain.

Answer :

3.Explain Sampling Process.

Answer : A Sampling is a part of the total population. It can be an individual element or a group of elements selected from the population. Although it is a subset, it is representative of the population and suitable for research in terms of cost, convenience, and time. The sample group can be selected based on a probability or a non probability approach. A sample usually consists of various units of the population. The size of the sample is represented by “n”.

Sampling is the act, process, or technique of selecting a representative part of a population for the purpose of determining the characteristics of the whole population. In other words, the process of selecting a sample from a population using

4.Explain the types of scales used in measuring behavior in social and educational research.

Answer : A topic which can create a great deal of confusion in social and educational research is that of types of scales used in measuring behaviour.

It is critical because it relates to the types of statistics you can use to analyse your data. An easy way to have a paper rejected is to have used either an incorrect scale/statistic combination or to have used a low powered statistic on a high powered set of data.

·         Nominal

·         Ordinal

·         Interval

·         Ratio

5.How are data prepared and processed?

 

Answer : Data Preparation

Data Preparation involves checking or logging the data in; checking the data for accuracy; entering the data into the computer; transforming the data; and developing and documenting a database structure that integrates the various measures.

Logging the Data

In any research project you may have data coming from a number of different sources at different times:

• mail surveys returns
• coded interview data

6.What are the levels at which marketing research must be evaluated and controlled?

Answer :

25 x 4=100 marks

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