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Bachelor of Business Administration (BBA) in Retailing IInd Year
ASSIGNMENTS
2019-20
School of Management Studies Indira Gandhi National Open University
Maidan Garhi, New Delhi -110 068
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Second Year
ASSIGNMENTS – 2019-20
Dear Students,
As explained in the Programme Guide, you have to do one Tutor Marked
Assignment in each course. We are sending the assignments for BRL-006, BRL-007, BRL-008, ECO - 01, BCOA –
001 and AMK - 01 together.
Assignments are given 30% weightage in the final assessment. To be
eligible to appear in the Term-End Examination, it is compulsory for you to
submit the assignments as per the schedule. You must submit Assignments to the
Coordinator of your study centre before submitting the Term-End Examination
Form. Before attempting the assignments, you should carefully read the
instructions given in the Programme Guide.
These assignments are valid for two admission cycles (July 2019 and January 2020) The validity is given below:
1. Those who
are enrolled in July 2019, it is
valid up to June 2020.
2. Those who
are enrolled in January 2020,it is
valid up to December 2020.
You have to submit the assignment
of all the courses to The Coordinator of your Study Centre. For appearing in
June Term-End Examination, you must submit assignment to the Coordinator of
your Study Centre latest by 15th March. Similarly for appearing in December Term-End Examination, you
must submit assignments to the Coordinator of your Study Centre latest by 15th September.
|
|
TUTOR MARKED ASSIGNMENT |
|
|
Course Code |
: |
BRL-006 |
|
Course Title |
: |
Buying and Merchandising - I |
|
Assignment Code |
: |
BRL-006/TMA/2019-20 |
|
Coverage |
: |
All Blocks |
Maximum Marks: 100
Attempt all the questions.
(A) Short Answer Type Questions
|
1. |
What is
meant by merchandising strategy? Discuss its different components. |
(2+8) |
|
2. |
What do
you mean by assortment planning? Discuss different steps involved in it. |
(2+8) |
|
3. |
“Category
management is a complex and dynamic process.” Elaborate. |
(10) |
|
4. |
What is
the importance of sales forecasting? Describe the methods of sales
forecasting. |
(2+8) |
|
|
|
|
|
5. |
Giving
suitable examples explain break even pricing and mark up pricing. |
(5+5) |
|
6. |
Distinguish
between the following: |
|
|
|
a) Psychological pricing and captive pricing. |
(5+5) |
|
|
b) Direct expenses and indirect expenses. |
|
|
7. |
Describe
briefly important retail pricing strategies. |
(10) |
(B) Essay Type Questions
|
8. |
What is
the importance of vendor in retail? Explain the factors that should be taken
into |
|
|
|
account
while making vendor selection. |
(5+10) |
|
9. |
Explain
the concept of brand. What are the characteristics of a brand? |
(5+10) |
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|
|
|
TUTOR MARKED ASSIGNMENT |
|
|
|
|
|
Course Code |
: |
BRL-007 |
|
Course Title |
: |
Store Operations – I |
|
Assignment Code |
: |
BRL-007/TMA/2019-20 |
|
Coverage |
: |
All Blocks |
Maximum
Marks: 100
Attempt all the questions.
(A) Short Answer Type Questions
|
1. a)
Visibility is everything in the multi branded malls. Comment. |
(5+5) |
|
b)
Differentiate between task force manager and work force manager. |
2.
a) What are the important characteristics of a good
loyalty program?
|
b) What
are the steps to be followed for effective service recovery? |
(5+5) |
3.
a) What are the different methods of compensation
used in retail?
|
b) What
are the external sources for potential candidates? |
(5+5) |
4.
a) Explain the process of calculating GMROI.
|
b)
Explain the concept of “Space Mix”. |
(5+5) |
5.
a) Differentiate between asset and merchandise in
retail business.
|
b) What
important steps are followed in setting up an SOP? |
(5+5) |
6.
a) What are the important drivers in retail trade?
|
b) What
are the types of tags used in EAS? |
(5+5) |
|
7. a)
Explain E-tailers. |
(5+5) |
|
b) What
is POS machine? |
(B) Essay Type Question
8.
Store operations provide the learner with an
excellent overview of the organization, functions
and
concerns of store operations within a modern retail business. Explain. What are
the major
|
responsibilities
of a store manager? |
(15) |
9.
“Promotion is a form of corporate communication
that uses various methods to reach a targeted
audience
with a certain message in order to achieve specific organizational objective”.
Explain.
|
What
important points should be considered for making a promotion successful? |
(15) |
|
Course Code |
: |
BRL–008 |
|
Course Title |
: |
Human Resources |
|
Assignment Code |
: |
BRL–008/TMA/2019-20 |
|
Coverage |
: |
All Blocks |
Maximum Marks: 100
Attempt all the questions.
(A) Short
Type Questions
1.
(a)What are
the emerging challenges of HR managers in the changing Business scenario
|
of
Retail in India? |
(10) |
(b) Explain in detail the components
of job analysis with reference to Retail Store. (10)
2.
(a) “Manpower
planning is a process of estimating the future needs of manpower”
|
|
Discuss
the process of manpower planning. |
(10) |
|
|
(b) Critically examine in detail
the external methods of recruitment. |
(10) |
|
3. |
(a) Define induction. Discuss the
steps to be involved in the induction process. |
(10) |
|
|
(b) Explain “off-the-job”
techniques of the training executives. |
(10) |
|
4. |
(a) Discuss the various ways to
improve the effectiveness of communication? |
(10) |
|
|
(b) Examine the importance of
reward system in Retailing. |
(10) |
5.
(a) Explain the
essentials of a performance appraisal
system in an
Retail
|
Organisation. |
(10) |
|
(b) “HRIS has wide range of
application in HR Management”. Discuss. |
(10) |
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|
|
TUTOR MARKED ASSIGNMENT |
|
|
Course Code |
: |
ECO - 01 |
|
Course Title |
: |
Business Organization |
|
Assignment Code |
: |
ECO – 01/TMA/2019-20 |
|
Coverage |
: |
All Blocks |
Maximum Marks: 100
Attempt all the questions.
1. a) Distinguish between the following: (5+5)
i)
Business and Profession
ii)
Public Limited Company and Public Enterprise
|
b) Write short notes on the
following: |
(5+5) |
i)
Pervasiveness of risks in business
ii)
Relationship between banker and customer
2.
“Company form of business organization emerged
essentially because of the limitations
|
and
failure of the partnership form of organization”. Discuss. |
(20) |
3.
What is capital structure? Discuss various factors
that determine the capital structure of a
|
company. |
(4+16) |
4.
(a) “Foreign trade is an engine of
economic growth in a country” Comment on this statement keeping in view the Indian context.
|
(b) Discuss
various problems of India’s Foreign trade. |
(10+10) |
5.
“Advertising is an economic waste.” Do you agree
with this statement? Give reasons for
|
your
agreement. |
(20) |
Dear students, get fully solved
assignments by professionals
Do send your query at :
or call us at :08263069601
|
|
TUTOR MARKED ASSIGNMENT |
|
|
Course Code |
: |
BCOA-001 |
|
Course Title |
: |
Business Communication and
Entrepreneurship |
|
Assignment Code |
: |
BCOA-001/TMA/2019-20 |
|
Coverage |
: |
All Blocks |
Maximum Marks: 100
Attempt all the questions.
(A) Short Answer Type Questions
1.
“A business plan is a written
description of your business's future, a document that tells what you plan to
do and how you plan to do it.” What factors are to be considered while
|
preparing
it? |
(20) |
2.
“Identification of business
opportunities is the first essential condition for the entrepreneurship".
What are the objectives of identifying business opportunities? Discuss the
factors affecting the
|
identification
of business opportunities. |
(20) |
3.
Differentiate between the following:
a)
Entrepreneur and Administrator
b)
Financial appraisal and Marketing appraisal
c)
Solicited proposal and
unsolicited proposal
|
d) Facts and Opinions |
(4X5) |
4.
Briefly comment on the following:
a)
SWOT analysis is a best way to
identify a business.
b)
The entrepreneur is commonly seen
as an innovator — a designer of new ideas and business processes.
c)
Youth entrepreneurship is the need of the hour.
|
d) Letter
writing is a prized skill in the world of work. |
(4X5) |
5.
Write short notes on the following
a)
Partnership Deed
b)
Vocational Skills
c)
Operating Cycle
|
d) Void
Agreement |
(4X5) |
|
Course Code |
: |
AMK – 01 |
|
Course Title |
: |
Marketing |
|
Assignment Code |
: |
AMK – 01/TMA/2019-20 |
|
Coverage |
: |
All Blocks |
Maximum Marks: 100
Attempt all the questions.
1.
“Consumer is always a rational human being. Hence
economic basis for segmentation is the most
|
appropriate
method.” Do you agree with this statement? Give reasons. |
(20) |
2.
What is the relationship between product item,
product line and product mix? Explain various
|
product
line and product mix strategies suitable for consumer goods. |
(6+14) |
3.
An Indian pharmaceutical company invented vaccine
for cancer. As the marketing manager of
that
company, discuss various approaches for pricing this new product. Decide which
of them is
|
more
appropriate for pricing this vaccine and give reasons in support of your
decision. |
(12+8) |
4.
Explain various approaches
available to marketers with regard to intensity of distribution. In your
opinion, which of them is appropriate for the distribution of the following
products? Give reasons for your choice.
(i)
Soft drink
(ii)
Lap Top
(iii) Sports
car (12+8)
5.
As the marketing manager of a sports shoes company,
Explain various factors you will keep in
|
mind
while deciding the promotion mix for your company. |
(20) |
Dear students, get fully solved
assignments by professionals
Do send your query at :
or call us at :08263069601
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