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Bachelor of Business Administration (BBA) in Retailing IIIrd
Year
ASSIGNMENTS
2019-20
School of Management Studies Indira Gandhi National Open University
Maidan Garhi, New Delhi -110 068
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Third Year
ASSIGNMENTS − 2019-20
Dear Students,
As explained in the Programme Guide, you have to do one Tutor Marked
Assignment in each course. We are sending the assignments for BRL-010, BRL-011, BRL-012, BRL-013 and BRL-015 together.
Assignments are given 30% weightage in the final assessment. To be
eligible to appear in the Term-End Examination, it is compulsory for you to
submit the assignments as per the schedule. You must submit Assignments to the
Coordinator of your study centre before submitting the Term-End Examination
Form. Before attempting the assignments, you should carefully read the
instructions given in the Programme Guide.
These assignments are valid for two admission cycles (July 2019 and January 2020). The validity is given below:
1. Those who
are enrolled in July 2019, it is
valid upto June 2020.
2. Those who
are enrolled in, January 2020 it is
valid upto December 2020.
You have
to submit the assignment of all the courses to The Coordinator of your Study
Centre. For appearing in June Term-end Examination, you must submit assignment
to the Coordinator of your study centre latest by 15th March Similarly for appearing in
December Term-end Examination, you must submit assignments to the Coordinator
of your study centre latest by 15th September.
Dear students, get fully solved assignments by
professionals
Do send your query at :
or call us at :08263069601
|
Course Code |
: |
BRL- 10 |
|
Course Title |
: |
Buying and Merchandising-II |
|
Assignment Code |
: |
BRL- 10/TMA/2019-20 |
|
Coverage |
: |
All Blocks |
Maximum Marks: 100
Attempt all the questions.
(A) Short Answer type Questions
|
1. |
Define
merchandising. Describe the steps involved in the process of merchandising. |
(2+8) |
|
|
2. |
What do
you mean by operating expenses ? |
Distinguish between direct and indirect expenses. |
|
|
|
Give
their examples in relation to a departmental retail store. |
(2+8) |
|
|
3. |
"Mark-up
is an important tool for the retail business." Elaborate on the
statement and explain the |
||
|
|
two
methods of mark-up calculation. |
|
(10) |
|
4. |
What is
meant by the inventory at the front |
level ? Describe the two methods of determining |
|
|
|
inventory
on the retail floor. |
|
(2+8) |
|
5. |
Explain the
'open-to-buy' system and
state its advantages.
Also show |
how
is it |
|
|
|
calculated? |
|
(2+6+2) |
|
6. |
Explain
the concept of product development and state its advantages and
disadvantages. |
||
|
|
|
|
(10) |
|
7. |
Explain
the various factors affecting retail pricing. |
(10) |
|
(B) Essay type Questions
|
8. |
"The
organized retail has miles to go in India." Elaborate on the statement
giving suitable |
|
|
|
examples. |
(15) |
|
9. |
Write
short notes on any two of the following : |
(15) |
(a) Pricing
in retail
(b) Store
development index
(c) SPF as a
planning measure
(d) Sales
curves
|
Course Code |
: |
BRL - 11 |
|
Course Title |
: |
Retail Operations and store Management - II |
|
Assignment Code |
: |
BRL - 11/TMA/2019-20 |
|
Coverage |
: |
All Blocks |
|
|
|
Maximum Marks: 100 |
|
Attempt all the questions |
|
|
(A) Short Answer type Questions
1.
“Probably with the success of an isolated store,
many others want to open stores selling similar
|
product
lines to cash in on the shoppers flow into the area”. Explain. |
(10) |
2.
“Community shopping centre usually offers moderate
assortment of shopping and convenience
goods and
services to consumers from Explain and Elucidate.
the nearby
residential areas”. (10)
3.
How do demographics, life – style and stages in
life – cycle influence consumer’s decision
|
making? |
(10) |
4.
Distinguish between the following :
(a) Merchandise
Planning and Unit stock Planning
(b) Retailer’s
advertising strategy and manufacturer’s advertising strategy
(c) Advertisement
and Personal selling
|
(d) On
pricing and flexible pricing policy |
(10) |
5.
Write short notes on the following :
(a) Store
Image
(b) Consumer
Pyramid
(c) Merchandise
Plan
|
(d)
Customer retention |
(10) |
6.
Briefly comment on the following :
(a) Balance
sheet represents the corporate strength of the retail business.
(b) Companies
provide incentives based on achievement of financial targets.
(c) Management
has to take into consideration the characteristics of the category in terms of
its attributes.
|
(d)
Inventory management is the heart of store operations. |
(10) |
7.
Explain the Balanced score card perspectives with
references to a retail business, taking atleast
|
two
perspectives as example. |
(10) |
(B) Essay type Questions
8.
What is Financial leverage? Explain the same with
suitable examples extracted from retail
|
business. |
(15) |
9.
Which are the sales promotion objectives? Explain
the advantages and disadvantages of the
|
same. |
(15) |
Dear students, get fully solved assignments by
professionals
Do send your query at :
or call us at :08263069601
|
Course Code |
: |
BRL - 12 |
|
Course Title |
: |
Visual Merchandising &
Store Management |
|
Assignment Code |
: |
BRL – 12/TMA/2019-20 |
|
Coverage |
: |
All Blocks |
Maximum Marks: 100
Attempt all the questions
(A) Short Type questions.
1.
What is Visual Merchandising? Explain the
objectives and trends of visual merchandising in
|
India. |
(10) |
2.
What is display? Describe the different types of
errors that may generally occur while
|
planning
to display the merchandise in a retail store. |
(10) |
3.
What is harmony? What are its different forms?
Describe the elements of design one
|
should
keep in mind while creating harmony. |
(10) |
|
4. What
are Planograms? What are the steps involved in creating a new planogram? |
(10) |
5.
Explain the In-store Merchandise
presentation for Furniture, Home ware and Home décor Accessories.
|
6. Describe
the various VM approaches for Retail formats. |
(10) |
7.
What do you mean by brown goods? Discuss the
display approach and presentation of
|
brown
goods in a retail store. |
(10) |
(B) Essay Type Questions
8.
Explain the display approach and merchandise
presentation for Cafes and Food Courts.
(15)
9.
Explain the types of Fixtures for In-store visual
Merchandises for food and groceries.
|
Discuss
the technique of merchandise presentation in food and groceries. |
(15) |
|
Course Code |
: |
BRL - 013 |
|
Course Title |
: |
Customer Value Management |
|
Assignment Code |
: |
BRL - 013 /TMA/2019-20 |
|
Coverage |
: |
All Blocks |
Maximum Marks: 100
Attempt all the questions
(A) Short Answer type Question:–
|
1. |
What do
you mean by Customer Lifetime Value (CLV)? |
(10) |
|
|
2. |
Discuss
the factors responsible for development of customer expectations. |
(10) |
|
|
3. |
What
are the tools for customer value communication? |
(10) |
|
|
4. |
Explain
Customer Loyalty Grid. |
(10) |
|
|
5. |
Explain
the service recovery process. |
(10) |
|
|
6. |
Distinguish
between the following:- |
(5×2) |
|
|
|
(a) |
Customer
Perception and Customer Expectation. |
|
|
|
(b) |
Purchase
Involvement and Product Involvement. |
|
|
7. |
Write
short notes on:- |
(5×2) |
|
|
|
(a) |
Holistic
Value Perception. |
|
|
|
(b) |
Social
Networking – As a marketing tool. |
|
(B) Essay type Questions:-
|
8. |
Explain
the customer Value communication Process. What is the need for customer value |
|
|
|
communication? |
(15) |
|
9. |
‘The
principles and practices as applied to goods quality, are not sufficient for
service Quality’. |
|
|
|
Elaborate
and briefly explain the factors influencing service quality. |
(15) |
Dear students, get fully solved assignments by
professionals
Do send your query at :
or call us at :08263069601
|
|
|
TUTOR MARKED ASSIGNMENT |
|
Course Code |
: |
BRL - 15 |
|
Course Title |
: |
IT Application in Retail |
|
Assignment Code |
: |
BRL - 15/TMA/2019-20 |
|
Coverage |
: |
All Blocks |
|
|
|
Maximum Marks: 100 |
|
Attempt all the questions |
|
|
(A) Short Answer type Questions
1.
“Information system is a combination of computer,
technology and other components”. Justify
|
this
statement. |
(10) |
2.
Explain the different types of purchase orders.
Also define the functions of MMS related to
|
purchase
order. |
(10) |
3.
“The POS system can provide standard and customized
reports to the retailer”. Explain and
|
Elucidate. |
(10) |
|
4. Distinguish
between the following : |
(10) |
(a) Business
Intelligence and Mobile business Intelligence
(b) CRM and
Social CRM
(c) Institutional
sign and informational sign
(d) Digital
signature and signature
|
5. |
Write
short notes on the following : |
(10) |
|
|
|
(a) |
Cross
Channel Execution |
|
|
|
(b) |
Planogram |
|
|
|
(c) |
Cross
channel analytics |
|
|
|
(d) ERP |
|
|
|
6. |
Briefly
comment on the following : |
(10) |
|
(a) Networks
and telecommunication are the important components of information system.
(b) In
Hypermarkets, the basket size tend to be bigger.
(c) Seeing
the growth of retail industry’ it can be safely said that future of MMS is
bright in India.
(d) A
successful IT project requires experience, understanding and commitment of the
outcome.
7.
What are the areas of big data analytics in retail?
Explain any two with their respective KPIs.(10)
(B) Essay type Questions
8.
What is retail business intelligence? Discuss the
steps which are helpful to move towards
|
advanced
customer analytics. |
(15) |
9. What is
meant by online retailing? Discuss the advantages and shortcomings of
e-retailing. (15)
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