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JAIPUR NATIONAL UNIVERSITY,
JAIPUR
School of Distance Education
& Learning
Internal Assignment No. 1
Master of Business
Administration
Paper Code: MBA– 108
Paper Title: Strategic Management
Last date of submission: Max.
Marks: 30
Note:
Question No. 1 is of short answer type and is compulsory for all the students. It
carries 1 Mark each.
Q. 1.
Answer all the questions:
i.
Define
the term business policy.
Answer :Business Policy defines the scope or spheres within
which decisions can be taken by
ii.
State
the primary activities of a value chain.
Answer :The primary activities of Michael Porter's value
chain are inbound logistics, operations, outbound logistics, marketing and
sales, and service. The primary activities
iii.
What
do you mean by strategic control?
Answer : “ It is the process by which managers monitor the
ongoing activities of an
iv.
Name
any two external environment appraisal tools
Answer :External environment appriasal techniques are
generally accepted methods of inquiry to (a)assess the opportunities and threat
an organization or entity has given the
v.
Mention
any two factors affecting organizational design.
Answer :Although many things can affect the choice of an
appropriate structure for an organization, the following five factors are the
most common: size, life cycle, strategy,
vi.
What
were the two dimensions used under BCG matrix?
Answer :The
BCG Matrix was developed by the Boston Consulting Group (BCG) and is used for
the evaluation of the organization's product portfolio in marketing and sales
planning. It aims to evaluate each product, i.e. the goods and services of the
business in two dimensions.
vii.
What do you mean
by turnaround strategy?
Answer :A
turnaround is the financial recovery of a company that has been performing
poorly for an extended time. To effect a turnaround, a company must acknowledge
and
viii.
Define core
competence
Answer :Core
competencies are the resources and/or strategic advantages of a business,
ix.
Distinguish
between joint venture and strategic alliance.
Answer :Joint
ventures and strategic alliances allow companies with complementary skills to
benefit from one another's strengths. They are common in technology,
manufacturing and
x.
What is SWOT
Analysis?
Answer :SWOT
analysis is a framework used to evaluate a company's competitive position by
identifying its strengths, weaknesses, opportunities and threats. Specifically,
SWOT analysis
Note:
Answer any four questions. Each question carries 5 marks (Word limits 500)
Q. 2.
Discuss various steps involved in the process of strategic management.
Answer : Clarify
Your Vision
The purpose of goal-setting is to clarify the vision for
your business. This stage consists of identifying three key facets: First,
define both short- and long-term objectives. Second, identify the process of
how to accomplish your objective.
Q. 3.
Explain various types of mergers along with examples.
Answer : 1. Horizontal mergers: It refers to two firms
operating in same industry or producing ideal products combining together. For
e.g., in the banking industry in India, acquisition of Times Bank by HDFC Bank,
Bank of Madura by ICICI Bank, Nedungadi Bank by Punjab National Bank etc. in
consumer electronics, acquisition of Electrolux’s Indian operations by Videocon
International Ltd., in BPO sector, acquisition of Daksh by IBM, Spectramind by
Wipro etc.
Q. 4.
Describe the procedure of preparing vision and mission statement of an
organization.
Q. 5.
Discuss the types of generic strategies given by Michael Porter.
Answer :Which do you prefer when you fly: a cheap,
no-frills airline, or a more expensive operator with fantastic service levels
and maximum comfort? And would you ever consider a small company with just a
few routes?
The choice is up to you, of course. But the point we're
making here is that when you come to book a flight, there are some very
different options available. Why is this so? The answer is that each of these
airlines has chosen a different way of achieving competitive advantage in a
crowded
Q. 6. Explain
the importance of strategic management in managing today’s organizations.
Answer :Strategic management is an essential component of
businesses. It refers to the formulation and implementation of the goals and
initiatives involved in the strategies, laid out by the stakeholders of an
organisation. In simpler words, to ensure wise decision-making processes, it is
important that strategies are in place to support the business functions and
operations. Strategic management therefore entails evaluating business goals,
the organisation’s vision and objectives as
Dear students, get latest JNU
MBA Solved assignments by professionals.
Mail us at:
help.mbaassignments@gmail.com
Call us at: 08263069601
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