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NMIMS Global Access
School for Continuing Education
(NGA-SCE)
Course: Strategic
Management
Internal
Assignment Applicable for December 2020 Examination
Assignment Marks: 30
Instructions:
· All Questions carry equal
marks.
· All Questions are compulsory
· All answers to be explained in
not more than 1000 words for question 1 and 2 and for question 3 in not more
than 500 words for each subsection. Use relevant examples, illustrations as far
aspossible.
· All answers to be written
individually. Discussion and group work is not advisable.
· Students are free to refer to
any books/reference material/website/internet for attempting theirassignments,
but are not allowed to copy the matter as it is from the source of reference.
· Students should write the
assignment in their own words. Copying of assignments from otherstudents is not
allowed.
· Students should follow the
following parameter for answering the assignment questions.
For Theoretical Answer |
|
For Numerical Answer |
||
Assessment Parameter |
Weightage |
Assessment Parameter |
Weightage |
|
Introduction |
20% |
Understanding and usage of the formula |
20% |
|
Concepts and Application related to the question |
60% |
Procedure / Steps |
50% |
|
Conclusion |
20% |
|
Correct Answer & Interpretation |
30% |
Question.1. When you are expanding your organization in a new
geography, what are the kinds of environmental assessments that is recommended?
Answer 1 . Introduction
The
existing tendency of industrialisation and urbanization in developing countries
has a huge impact on natural and unreal environments. Pollution sources
increase with the event of cities and cause contamination of air, water, and
soil. Lack of urban environmental coming up with and management methods has
diode to higher concern for forthcoming urban growth. Unprecedented growing rates of world human
population and concrete development build tremendous stress on native,
regional, and international air and water quality. A necessity to higher understanding
of the factors that mediate the interactions between urbanization and
variations of environmental quality exists. Land use modification,
Question. 2. How would you use Porters 5-forces Model for
analyzing the strength or weakness of any organization?
Answer 2 Introduction
Porter’s
five forces model is an analysis tool that uses five industry forces to
determine the intensity of competition in an industry and its profitability
level.
Concept and Application
These
forces verify associate business structure and therefore the level of
competition in this business. The stronger competitive forces within the
business square measure the less profitable it's. associate business with low
barriers to enter, having few consumers and suppliers however several
substitute merchandise and competitors are going to be seen as terribly
competitive and therefore, not thus enticing thanks to its low gain.
It is each
strategist’s job to guage company’s competitive position within the business
and to spot what
Question. 3. Case Study Du Pont (E.I. du Pont de Nemours & Co,
of Wilmington, Delaware) was founded as a gunpowder manufacturer early in the
1800s. Explosives dominated its business through World War I. After the war, it
began to diversify. Acquisitions and joint ventures became more prominent
during the last fifteen years. In 1981 it acquired Conoco, a major oil company.
In 1991 Du Pont joined with prescription drug company Merck & Co. In1992,
in a joint venture with Crop Genetics, Du Pont moved into the bioinsecticide
field. In 1993 it bought Imperial Chemical’s nylon business, and today it
remains the largest chemical company in the United States. Dow (The Dow
Chemical Co. of Midland, Michigan) was formed in the late 1800s. Its first
product was chlorine bleach, and numerous others soon followed. The need for
chemicals during each of the world wars resulted in Dow emerging as the second
largest chemical company in the United States. During the 1980’s Dow made
several acquisitions, most notably Merrell pharmaceuticals, Texise cleaning
products, and Essex Chemical, a leading producer of automotive sealants and
adhesives. In the late 1980s, Dow joined with Eli’s Lilly and Company’s
fungicide business to create Dow Elanco, a major producer of agricultural
chemicals. Thus, like Du Point, Dow became a diversified chemical giant. For
more than forty years, both Dow and Du Pont employed a similar strategy. Both
borrowed heavily and used the funds for expansion, relying on rising demand
coupled with price increases to maintain healthy levels of profit. The huge
cash flow necessitated by this strategy could sometimes lead to problems. If
the expansion was more rapid than the increase in demand, prices would have to
be cut and profits would suffer. Although that happened occasionally, it began
to occur more and more frequently by the end of the 1980s. In 1991 Du Pont
decided to change its strategy by reducing both capital spending and costs.
This focused the company on getting cash back quickly. By 1993 Du Pont was able
to provide for all capital funding without any substantial borrowing. And 1994
was even better Analysts were expecting
Du Pont to raise its dividend payments to stockholders in 1994. Du Pont also
reorganized. It eliminated nearly 14,000 employees early in 1994. Du Pont also
decentralized into twenty strategic business units (SBUs) based on products and
industry, and it changed its pattern of marketing from a technology driven
approach to a market driven one. Dow, on the other hand, remained with the
traditional strategy. In 1980 it expanded basic chemicals, and the resulting
glut caused a drop in prices. As a result, earnings fell in 1992. To raise cash
to cover expansion and dividends, Dow had to sell assets – a billion dollars
worth in 1993 alone. It also announced that it would focus on global
competitiveness and cut back its corporate headquarters workforce. Thanks to
cutting back on spending in 1994 and a rebound in ethylene prices, Dow was in
good financial shape that year, although analysts were not expecting Dow to be
able to raise its dividend payments for several years. Dow did, however, semi
to be recognizing the need to change its strategy too. Du Pont recognized the
need to change strategy before Dow did. Given the high cost of capital, a
strategy of focusing on return on assets seemed to make more sense than one
that focused on market share.
a. Describe the two strategies used by Dow and Du Pont. What are
the advantages and disadvantages of each? Under what conditions would you use
each of the two strategies? Why? Explain your response. (5 Marks)
Answer 3 Introduction:
For more than forty years, both Dow and Du Pont employed a similar strategy.
Both borrowed heavily and used the funds for expansion, relying on rising
demand coupled with price increases to maintain healthy levels of profit.
Ques. 3.b. Can you envision another strategy that either of these
two companies might have used? What changes would you recommend for the future?
Answer : 1 Market share—Under this strategy,
your company seeks to capture a much bigger share of your current market with
the product it already has. for instance, you'll do thus by increasing your
promoting efforts or adjusting your costs.
2 New
markets—Another strategy is to search out new markets for your current
merchandise. as an example, you'll be able to expand sales to a brand new town,
province or country.
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