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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Market Research
Internal Assignment Applicable for
September 2020 Examination
Assignment Marks: 30
Instructions:
·
All Questions carry equal marks.
·
All Questions are compulsory
·
All answers to be explained in not more than 1000 words for question 1
and 2 and for question 3 in not more than 500 words for each subsection. Use
relevant examples, illustrations as far aspossible.
·
All answers to be written individually. Discussion and group work is
not advisable.
·
Students are free to refer to any books/reference
material/website/internet for attempting theirassignments, but are not allowed
to copy the matter as it is from the source of reference.
·
Students should write the assignment in their own words. Copying of
assignments from otherstudents is not allowed.
·
Students should follow the following parameter for answering the
assignment questions.
|
For Theoretical Answer |
|
For Numerical Answer |
||
|
Assessment
Parameter |
Weightage |
Assessment
Parameter |
Weightage |
|
|
Introduction |
20% |
Understanding
and usage of the formula |
20% |
|
|
Concepts
and Application related to the question |
60% |
Procedure
/ Steps |
50% |
|
|
Conclusion |
20% |
|
Correct
Answer & Interpretation |
30% |
Question: As a researcher, you need to study how many
Kirana stores in Mumbai sell corn flakes of well-known US firm namely Kelloggs.
Which non-probabilistic sampling method would you use to complete your
research? Also state the reasons behind choosing that method. Also explain as
to how will you proceed ahead with choosing the areas/ localities in Mumbai to
conduct your research alongwith timelines. (10 Marks)
The non-probability testing strategy uses
non-randomized processes to draw the model, unlike probability looking at
methodology. Strategy evaluating non-probability combines judgment by and
large. The individuals are selected on random basis in this case. There is an
open game for associates and fronds to get selected in this selection model. Regardlessof
the non-probability checking, in the indirect cases, it is a useful process of
collection of data. Thetechnique is apt as it is easy to utilise and get participants.
One of the limitations of the non-probability analysis is that
Question.2 You are
the Head of a Market Research Organisation. Your FMCG client Kraft Heinz has
recently introduced “High Fibre,” a new type of biscuit that contains
ingredients that are meant to be good for Heart patients. The FMCG company
wants to understand how customers are reacting to their recently launched
biscuit. Draft a Questionnaire containing not more than 20 questions that would
succinctly address the query posed
by the FMCG client.
(10 Marks)
Answers: Introduction
Test markets give the ability, under
appropriate circumstances, to gauge the demand for offers. Besides, they are
useful in identifying and amending products reviewing and unique problems. For
example, a test market found that P&G had at first overrated Pampers;
Pampers became an efficient brand after P&G lowered the cost per diaper.
Concept and Application
There has been a revolution in
demonstrating hypothesis and experience in recent years that we do not begin to
explain without understanding the customer's shifting part. Customers are
becoming as filling as Pseudo-advertisers who contribute successfully and also
intentionally to highlight the resources
Question. 3. You
have been recently appointed as a “New Product Development” Head for Voltas
Beko (Tata-Beko Alliance Company). You have been asked to develop 2 new
innovative products namely Dishwasher & Air Purifier as part of their
product portfolio.
a. Explain the
process in detail to arrive at the creation of your 2 new products (5 Marks)
Answer: 3
Introduction
Critically, any point of view leads
to our perception of how to effectively conduct consumer interaction fostering
practices in which the organization actively persuades, engages, and quantifies
customer engagement in promotional capabilities outside their monetary
assistance. In this last section, we summarise these perspectives and include a
fair manual for implementing ads for customer interaction and providing
possible fruitful areas for future analysis.
Concept and Analysis
Hello MBA aspirants,
Get MBA assignments of NMIMS University solved by educational
professionals at a nominal charge.
Mail us at: help.mbaassignments@gmail.com
Call us at: 08263069601
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