Service Marketing - NMIMS

 

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Service Marketing

Dec 2020

 

1. In the midst of the current lockdown in the country, the opening of a new salon got postponed. Now since the government has given the permission for the salons to open throughout the country, can you please guide ABC Ltd. about how can they manage the 7P’s of Service Marketing in times of the Pandemic.

Answer:

Introduction

In this topic, the researcher has precisely discussed the principal constituents of 7 P's involved in service marketing's working procedure. The researcher has also suggested the way by which the salon owned organization ACB Ltd. can professionally manage and adjust with the 7 P's related to the service marketing during this post-pandemic era and uniformly grow their business and provide services to the citizens.

Concept and analysis

 

2. A new hotel chain is confused as to what all supplementary services they should provide to their customers. Can you please guide them about supplementary services by using the Flower of Service.

Answer:

 

Introduction

In this topic, the researcher has discussed the flower of service framework theory and discussed how the hotel chain could use the flower of service framework to provide essential supplementary service to the customers satisfying their needs and requirements.

Concept and analysis

The concept of flower service mainly works on the professional and précised execution of additional services

3. A newly refurbished mall post the lockdown is bearing a beautiful look to it. But the owners are not sure whether they have been able to create the right Service Environment.

a. Can you as a consultant guide them on the same using the Mehrabian Russel Stimulus Response Model (5 Marks)

 

b. Can you as a consultant guide them using the Russel Model of Affect

Answer:

Introduction

In this topic, the researcher has discussed how the management of the mall can create the same working environment like the pre covid time, to achieve the same the researcher has recommended them about the way they can implement and use the benefits of two models which are the Russel model effect and the

Hello MBA aspirants,

Get MBA assignments of NMIMS University solved by educational professionals at a nominal charge.

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Call us at: 08263069601