Integrated Marketing Communication - NMIMS

 

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Integrated Marketing Communication

 

1. Develop an Integrated Marketing Communication Plan for Patanjali’s Coronil Kit which claims to boost immunity and aids in COVID management. Clearly identify the target audience and the various mediums of communication. Briefly elucidate the rationale behind the suggested mediums of communication and the expected outcome in terms of reach and conversion for the same. (10 Marks)

SOLUTION:

 

Introduction:

 

Steps to developing an Integrated Marketing Communication plan for Patanjali's Coronil Kit:

 

Let us develop the Integrated Marketing Communication plan:

Situational Analysis: 

The company must conduct a situational analysis. They must analyze to understand the situation and identify the areas which need this coronil kit. The areas that will have maximum demand for these kits will be where the Covid cases are more.

Target

 

2. Review the recent communication campaigns of Netflix India. How similar or different is it from Amazon Prime India. As a marketing expert/opinion leader which of these campaigns you think would result in more viewership and why? (10 Marks) 

SOLUTION:

 

Introduction:

 

Netflix and Amazon Prime are service media and production companies whose primary revenue generation model is subscription-based streaming services for online streaming movies and web series.

Both have gained a massive

 

3. Fortune Foods #AamchaGharChaRaja Campaign talks about celebrating festivals in the New Normal (Source: Retrieved from www.afaqs.com).

a. Identify the Advertising Objectives of the Campaign. (5 Marks) 

SOLUTION:

 

Introduction:

 

Fortune foods AamchaGharChaRaja was a campaign that was released by the company during the festival of Ganeshotsav. With the ongoing covid-19 pandemic, Ganeshotsav could not be celebrated with the energy and zeal like

 

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