Bachelor of Business Administration (BBA) in Retailing Ist Year
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ASSIGNMENTS
2019-20
School of Management Studies
Indira Gandhi National Open University
Maidan Garhi, New Delhi -110 068
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First Year
ASSIGNMENTS – 2019 – 20
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professionals
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|
Course Code |
: |
BRL–001 |
|
Course Title |
: |
Overview of Retailing |
|
Assignment Code |
: |
BRL–001/TMA/2019-20 |
|
Coverage |
: |
All Blocks |
Maximum Marks: 100
Attempt all the questions.
(A) Short Type Questions
1. What is retailing? Explain pros
and cons of the retail industry. (10)
2.
What do you understand by consumer behavior?
Explain the influence of situational
|
variables
on shopping behaviour? |
(10) |
3.
How do you distinguish modern retail formats from
traditional formats? Explain with
|
suitable
examples. |
(10) |
4.
Explain the factors influencing the setting of a
store location with suitable examples?
(10)
5. Describe the applications of
technology in retail industry with examples? (10)
6.
What do you understand by Rural Retailing? Explain
the status of rural retailing and its
|
features. |
(10) |
7.
Write short notes on:
|
a) |
Shrinkage |
|
|
b) |
Cash
and Carry |
(5+5) |
(B)
Essay
Type Questions
8. What is retail pricing? Discuss
the objectives and approaches of Retail Pricing. (15)
9 (a)
Describe the non-ethical behaviour in retail business with suitable examples.
|
(b)
Discuss the benefits of managing ethics in the retail work place. |
(7+8) |
|
Course Code |
: |
BRL - 002 |
|
Course Title |
: |
Retail Marketing and Communication |
|
Assignment Code |
: |
BRL – 002/TMA/2019-20 |
|
Coverage |
: |
All Blocks |
|
|
|
Maximum Marks: 100 |
|
Attempt all the questions |
|
|
(A) Short Type questions.
1. What do you
understand by the term “Marketing mix”? Explain with an example. (10)
|
2. |
Explain
the Maslow’s Hierarchy of Needs. |
(10) |
|
3. |
What is
“SPIN” Selling? |
(10) |
|
4. |
What is
Retail Promotion? Explain the objectives of retail promotion mix. |
(10) |
|
5. |
Explain
various categories of advertising with specific examples. |
(10) |
|
6. |
What is
In-Store promotion? What are the objectives of In-Store promotions? |
(10) |
|
7. |
What
are the different types of stores? |
(10) |
(B) Essay Type Questions
8.
What are the stages of Consumer decision making and
its impact on retail strategies?
|
Specify
with an example. |
(15) |
|
9. Explain
the various pricing strategies. |
(15) |
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professionals
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|
Course Code |
: |
BRL - 003 |
|
Course Title |
: |
Retail Management Perspectives
& Communication |
|
Assignment Code |
: |
BRL - 003 /TMA/2019-20 |
|
Coverage |
: |
All Blocks |
Maximum Marks: 100
Attempt all the questions
(A) Short Answer type Question:–
1. What are
the ethical responsibilities of a retailer?
(10)
2.
‘Though managers or organizations try to develop
plans effectively, they encounter some
|
practical
problems in doing so’. Explain. |
(10) |
3.
What are the factors that influence the amount of
Centralization and Decentralization in an
|
organization. |
(10) |
|
4. Discuss
the types of team in an organization on the bases of their objective. |
(10) |
5.
Explain the role of technology in improving the
effectiveness of communication in retailing. (10)
|
6. Distinguish
between the following: |
(5×2) |
(a) Power and
Leadership.
(b) Relationship
Listening and Appreciative Listening.
|
7. Write
short notes on the following :- |
(5×2) |
(a) Advantages
of Tally.
(b) Types of
IV on Verbal communication
(B) Essay type Questions:-
|
8. Explain
the decision making process. How retail management decisions are made? |
(15) |
9.
‘The contextual, legal, ethical,
social and non verbal differences in culture significantly influence the
communication among people’. Discuss and suggest measures to improve cross
cultural
|
communication. |
(15) |
|
Course Code |
: |
BRL–004 |
|
Course Title |
: |
Customer Service Management |
|
Assignment Code |
: |
BRL–004/TMA/2019-20 |
|
Coverage |
: |
All Blocks |
|
|
|
|
|
|
|
Maximum Marks: 100 |
|
Attempt all the questions. |
|
|
(A) Short Type Questions
|
1. |
What do
you understand by customer service? Explain the role of salesperson in
providing |
|
|
|
customer
service. |
(10) |
|
2. |
Discuss
the basics of sales closing techniques? |
(10) |
|
3. |
List
out the prerequisites of selling. Briefly explain each of them. |
(10) |
|
4. |
What is
service quality? Explain the dimensions of service quality. |
(10) |
|
5. |
Explain
the key areas of customer experience management? |
(10) |
6.
What do you understand by
customer loyalty? Explain the factors affecting customer loyalty. (10)
7.
Write short notes on:
|
a) |
Customer
personalities |
|
|
b) |
Meeting
and greeting customers |
(5+5) |
(B)
Essay
Type Questions
8. Describe the different ways of
handling customer objections. Give suitable examples. (15)
9.
What are the different means of
identifying customer needs? Discuss with suitable examples. (5+10)
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assignments by professionals
Do send your query at :
or call us at :08263069601
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