MK0017 – E-MARKETING

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ASSIGNMENT

DRIVE	SUMMER 2017
PROGRAM	Master of Business Administration – MBA
SEMESTER	IV
SUBJECT CODE & NAME	MK0017 – E-MARKETING
BK ID	1810
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question. 1. What are the different E-Marketing Techniques ?

Answer: The internet has radically transformed how we build and promote businesses: We have access to far more resources and far more potential than ever before. So, why do so many entrepreneurs end up neglecting these fruitful opportunities by forgoing marketing, or delaying it as an unnecessary expenditure?

Question. 2. What are the fears and phobias of online customers? How to handle safety and security concerns of online customers?

Answer: There are two MAIN factors that will help you achieve success in e-commerce – understanding who your customers are and solving their problems before they arise. It’s the only way your site will achieve the best conversions every time.

That’s why marketers pay so much attention to persona research. Understand the different online shopper personas, and you know what motivates them

Question. 3. Explain the following concepts

a) Social media Marketing

Answer: Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

How Are Search & Social Media Marketing Related?

b) Pay per click advertisements

Answer: Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements,

Question. 4. Explain about 2P+2C+3S formula of E – Marketing.

Answer: Functions of E-marketing are represented by 2P+2C+3S formula (Personalization, privacy, customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.

2P+2C+3S formula in e-marketing: E-marketing is unique as it has a series of specific, relational functions that can be represented by the 2P+2C+3S

Question. 5. Explain the following Concepts

a) Merchandising techniques

Answer: Merchandising is the arrangement of products in a physical or online store to maximize sales. The objective of merchandising is to close the sale after advertising campaigns bring customers into the store. Good merchandising frees up time, makes the selling process simpler, enhances the buying experience for consumers and drives sales growth.

Basic Techniques

b) Online seminar techniques

Answer: Accomplishing exquisite anterior restorative results is a combination of preparation, technique and materials selection. This course will present an approach to plan margin placement and tooth reduction to accomplish the planned tooth position, contour and color of the new restoration as well as assuring functional success. It is challenging to select from one of the many choices of esthetic restorative materials that are available.

Question. 6. What are the legal and ethical issues involved in E-CRM ?

Answer: Approximately 100 countries now enjoy Internet access, and a recent survey reported that there are approximately 20 million Internet hosts worldwide. The number of Internet users is currently estimated to be in the region of 100 million people.

The exponential growth of the Internet and online activity raise a number of new regulatory issues and legal questions. How does copyright apply to digital content? How can national laws apply to activities in cyberspace? Can privacy and data

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

  “ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

(Prefer mailing. Call in emergency )