Marketing Management

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National Institute of Business Management

Chennai - 020

FIRST SEMESTER EMBA/ MBA

Marketing Management

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

Question. 1.        Write an essay on "Marketing is based on the concept that the customer is the most important person to the company".

Answer: A business can never place too much emphasis on its customers. The customer is the foundation of any business' success. One of the primary goals of any marketing strategy should be to identify and meet the needs of the consumer. Considering customer importance at all stages of the marketing process helps your company to ensure greater customer satisfaction and increase its long-term goal of repeat business.

Psychological Considerations

Question. 2.        Explain why purchasing is regarded as a very important management function in many organizations.

Answer: Historically, purchasing has played a key role in “getting the lowest possible price.” This was often at the expense of a positive relationship with the supplier and usually a trade-off with quality. However, over time, the role of purchasing evolved into a cost-saving function in which supplier relationships and contracts were developed with cost-savings in mind. These cost-savings often came through process improvements, product improvements,

Question. 3.        Explain the use of marketing models that has been used in the study of consumer behaviour.

Answer: The lesson addresses consumer behavior in marketing. Consumer behavior is explained and the way companies learn about consumer behavior is discussed. The way that marketing benefits from understanding consumer behavior is examined.

What is Consumer Behavior in Marketing?

Question. 4.        What is the importance of Pricing in a company? Explain.

Answer: How you set your prices can have a host of implications for your business. Not every price you set needs to maximize your margins. Many small businesses use price to compete, change market share or create different revenue scenarios. Understanding how pricing affects your business model, not just your bottom line, will help you better choose price levels.

Profit Margins

The price you set affects your profit margin per unit sold, with higher prices giving you a higher profit per item if you don’t lose sales. However, higher

Question. 5.        What are the unique characteristics of Service Marketing? Explain.

Answer:

Question. 6.        Explain the techniques and methods for designing organisation structure.

Answer:

25 x 4=100 marks

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

help.mbaassignments@gmail.com

or

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