Course: Business Ethics Governance & Risk

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Course: Business Ethics  Governance & Risk

Internal Assignment Applicable for December 2015 Examination

Assignment Marks: 30

Instructions:

·       All Questions carry equal marks.

·       All Questions are compulsory.

·       All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.

·       All answers to be written individually. Discussion and group work is not advisable.

·       Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.

·       Students should write the assignment in their own words. Copying of assignments from other students is not allowed.

·       Students should follow the following parameter for answering the assignment questions.

Question. 1. The New Companies Act of 2013 introduced conditional CSR spend of 2 percent - a first of its kind mandate globally. You have been retained as a CSR consultant by Acumen Logistics Services, a company providing cold storage & transport services. Which according to you will be the two or three appropriate CSR initiatives for them from schedule VII and what will be your recommendation/plan on how they should implement them? (10 Marks)

Answer: Introduction: CSR or corporate social responsibility is necessary thing for proper maintenance and management of any organization. If you have organization that has some standing in the market then it is also necessary that you pay attention to the corporate social responsibility activities. Being CSR consultant, it becomes the responsibility to understand the proper meaning and usefulness of the implementation of corporate social responsibility activities.

Question. 2. In the parking lots of Bangalore, it is a common sight to see provisions made to recharge the car batteries of Reva, the electric car. The way it works is quietly making sense to the customers. Elaborate on the ethical and sustainable dimensions of manufacturing and marketing such a product in a country like India (10 Marks)

Answer: Introduction: Automobile industry is filled with lots of scope and that is the reason why people can do much more than they imagine with it. No matter whether you see it from a customer’s view point or manufacturer’s view point, this industry seems to be a path of advantage from both perspectives. However, electric car has become the reason of revolution in the automobile market.

Question. 3. Are you aware that you are being tracked and watched while you are surfing the net. The advertisers observe your surfing behavior and accordingly target their ads at you. You end up exposing your supposed needs unawares as someone is stealing data about your online surfing patterns. This kind of tracking and placing ads in the surfer’s path is known as contextual targeting.

a) What is the inherent moral issue here? Why is it an issue? What does law say about it. (5 Marks)

Answer: Introduction: Internet is undoubtedly popular internationally and the main reason of it is the ease of utilization and sense of anonymity in it. However, it is also true that every action that you take on the internet will be monitored in order to increase the user satisfaction ratio. There are many other reasons combined for the tracking of your surfing but it still doesn’t seem to be the best way.

Concepts and Application

b) Marketer’s say prohibition of tracking takes away the marketer’s legitimate right to study consumer behavior. Which side do you agree with and what are your reasons for doing so? (5 Marks)

Answer: Introduction: Although, tracking the internet seems to be the wrong perspective from customer privacy view, but still this is the best way to ensure that the user get best and safe surfing experience.

For example, if you are shopping for any product then tracking will be helpful for you to get most relevant results. On the other side, it is the major reason of internet buyer’s popularity because random results can be shown to the random customers only with the help of tracking. If everything gets manual then this will be a big fall for marketers because they would not be able to get random references of customer from search engines.

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