Case Study Project - Mass Communication

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Case Study Project


Mass Communication



Question. 1. Reporter’s responsibilities and the urban – rural news imbalances in Indian newspapers. Discuss.

Answer: India is the world's largest democracy. Its mass media culture, a system that has evolved over centuries, is comprised of a complex framework. Modernization has transformed this into a communications network that sustains the pulse of a democracy of about 1.1 billion people. India's newspaper evolution is nearly unmatched in world press history. India's newspaper industry and its Westernization—or mondialisation as French would call it—go hand in hand. India's press is a metaphor for its advancement in the globalized world.

The printing press preceded the advent of printed news in India by about 100 years. It was in 1674 that the first printing apparatus was established in Bombay followed by Madras in 1772. India's first newspaper, Calcutta General Advertise , also known as the Hicky's Bengal Gazette was established in January 1780, and the first Hindi daily, Samachar Sudha Varshan , began in 1854. The evolution of the Indian media since has been fraught with developmental difficulties; illiteracy, colonial constraints and repression, poverty, and apathy thwart interest in news and media. Within this framework, it is instructive to examine India's press in two broad analytical sections: pre-colonial times and the colonial, independent press (which may, again be classified into two: preceding and following the Emergency rule imposed by
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