MBA203 - Marketing Management

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PROGRAM

Master of Business Administration - MBA

SEMESTER

II

SUBJECT CODE & NAME

MBA203 - Marketing Management

Qus:1 Define Marketing and various marketing orientations.

Answer: Marketing is said to be as old as civilisation itself. In fact, marketing came into existence with the barter system. With the passage of time, barter system evolved into the art of selling. The origin of marketing dates back to the ancient civilisation when man used symbols, signs, and

Qus:2 Write short notes on Environmental Scanning and Implications of Inflation.

Answer: Environmental Scanning

Environmental scanning refers to the careful monitoring of an organisation's internal and external environment for detecting early signs of opportunities and threats that may influence its present and future marketing plans. It helps the marketer in taking decisions regarding where to compete, how to

Qus:3 Explain the various stages involved in Consumer Decision Making Process. Support your answer with a proper diagram showing the Consumer Decision Making Process.

Answer: The consumer decision making process is the way in which people gather and assess information and make choices among alternative goods, services, organizations, people, places, and ideas

Set 2

Qus:1 Explain Product Life Cycle (PLC)

Answer: Products follow certain kinds of lifecycle patterns. Let us discuss the different stages in the lifecycle of products.

Let us discuss each stage of product lifecycle in detail

Introduction stage

Research or

Qus:2 What do you mean by Brand? Enlist various advantages of Branding.

Answer: A traditional definition of brand stands as a name, word, mark, symbol, device, or a combination thereof, used to identify some product or service of one seller and to differentiate them from those of the competitors. The definition clearly focuses on the function of a brand,

Qus:3 Explain Advertising. Also explain any 12 types of Advertising.

Answer: Advertising is a paid form of communication in which the sponsor or the brand owner has made payments to the media to carry the message through their set of media vehicles.

The Oxford Dictionary explains advertising as 'to make an announcement in a public place, describe or present goods publicly with a view to promoting sales.' Advertising is a public announcement,

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