MH0056 – Public Relations & Marketing for Healthcare Organizations

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ASSIGNMENT DRIVE - SPRING 2017

PROGRAM - MBA

SEMESTER – 4TH

SUBJECT CODE & NAME - MH0056 – Public Relations & Marketing for Healthcare Organizations

BOOK ID B1320 CREDIT & MARKS 4 Credits, 60 marks

Q. 1 Explain the concept of service and marketing. Enumerate the steps involved in healthcare marketing process.

·         Explanation of concept of service

·         Explanation of concept of marketing

·         Explanation of  all the steps involved in healthcare marketing process 2+2+6 =10

Answer:

The concept of service

The widespread interest to manage and market services effectively has opened doors for stressing on service characteristics. The

Q2 Discuss the various steps involved in marketing research.

·         Explanation of steps in marketing research 10

Answer:

Marketing research is a multi-step process. It involves gathering patient information that will assist the healthcare organisation in

Q3 Describe the types of public relations research.

(Explanation of primary research, Explanation of secondary research) 5+5=10

Answer:

Explanation of primary research:

Primary research

Primary

Q4 Discuss the current scenario of medical tourism in India.

(Explanation of medical tourism, Explanation of present situation of medical tourism , Advantages of medical tourism) 2+4+4=10

Answer:

Explanation of medical tourism:

The medical tourism provider collects information about the treatment, estimated cost, duration of stay along with the list of hospitals and tourist destinations from the doctors and consultants and sends it across to

Q5 Discuss the future of healthcare marketing.

(Brief outline of healthcare marketing, Explanation of future of healthcare marketing) 1+9 =10

Answer:

Brief outline of healthcare marketing:

Q6 Explain the standard metrics to evaluate public relations in healthcare.

(Key factors of PR measurement and evaluation, Explanation of various PR evaluation components) 3+7 =10

Answer:

Key factors of PR measurement and evaluation;

The key factors to be considered while focusing on the PR measurement and evaluation are:

§  To establish flawless programmed objectives and desired outcomes to measure results. For this, the PR goals must be linked dire

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