MK0017- E-MARKETING

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DRIVE	WINTER 2014
PROGRAM	MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2)
SUBJECT CODE & NAME	MK0017- E-MARKETING
BK ID	B 1810
CREDIT & MARKS	4 Credits, 60 marks

1Define E-Customers with some examples. Also explain the Online buying process.

2An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace.

3Discuss the major legal and ethical issues in e-marketing.

4What is e-mall? Explain the various types of online stores in an e-mall.

5Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy,customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.

6Discuss the selling methods and sales promotion of E-marketing.

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