MB0039 –Business Communication

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			ASSIGNMENT
DRIVE			WINTER 2014
PROGRAM			MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
SEMESTER			1
SUBJECT CODE &			MB0039 –Business Communication
NAME
BK ID			B1622
CREDIT & MARKS			4 Credits, 60 marks
Q.No			Questions	Marks	Total Marks
1	As a speaker you are addressing a group of people. Explain the elements involved
	in this communication.
	Key elements of communication			10	10
2	What is the importance of Kinesics and Proxemics in communication? Explain
	with examples.
	Kinesics with example			5	10
	Proxemics with example			5
3	How does internal business communication affect the organization? Discuss the
	role of each stakeholder in this.
	Importance of internal business communication			3	10
	Stakeholders role			7
4	Imagine a new product from food industry. Write a persuasive letter to customers,
	persuading them to buy your company’s product.
	Choosing the product and describing in letter			5	10
	Persuading the customer to buy it			5
5	You are going to face a job interview for the post of Manager-operations. Which
	aspects you will keep in mind while facing the interview?
	Aspects to be kept in mind during job interview			10	10
6	Write short notes on:
	a) SQ3R technique of reading
	b) Circulars
	a) meaning and benefits of SQ3R			5	10
	b) Meaning and role of Circulars			5

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

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